Theresa Fitzgerald is known for leading creative teams with the spirit of joy and collaboration for brand brilliance. She has had the privilege to inspire some of the world’s biggest kids’ brands Nickelodeon, Snoopy and the Peanuts Gang, Scholastic, and Mattel. Currently, Theresa Vice President Creative at Sesame Workshop, the global nonprofit educational organization behind Sesame Street with the mission to help kids grow smarter, stronger and kinder. With the in-house team and outside agencies and freelancers creates to express brands across multiple touch points for smart and relevant expression, including digital games, theme parks, consumer products, marketing, philanthropic communications, social impact content. Theresa is passion-ate about the possibilities in the design profession and shares her knowledge and experiences with teaching at New York University Steinhardt School of Culture, Education and Human Devel-opment. Also on the education council of the Cooper Hewitt, advisory council of the Brooklyn STEAM Center at the Brooklyn Navy Yard, and a recent collaboration with Rochester Institute of Technology 2019 senior class of Industrial Design students to re-imagine play.