Soyoung Kang is the Chief Marketing Officer at eos Products, the iconic lipcare brand that has sold over half a billion lip balms worldwide. In her role, Soyoung is responsible for driving the overall brand strategy, planning, and operations for all marketing initiatives across 18 countries. Prior to eos, Soyoung was an executive at Bath & Body Works and Victoria’s Secret, and was also a strategist at The Boston Consulting Group. Soyoung holds a BS in Architecture from MIT, an MBA from Wharton, and was a Fulbright fellow. Soyoung was recently honored as a Forbes CMO Next, a Business Insider CMO to Watch, and a Glossy 50 Beauty Innovator.