“Life isn't about finding yourself. Life is about creating yourself.”
Igniting social change, creating brands, campaigns and businesses with soul is Sian’s passion. Multi-award winner, including Female Marketer of the Year, CEW Achiever Award, Entrepreneur of the Year and British Inventor of the Year; Sian is a serial entrepreneur with a varied background in advertising, Michelin Star restaurants , film production and brand creation design agencies. In 2005 she created Mama Mio, with her 3 partners, the first premium pregnancy skincare range and in 2014 launched Mio, again creating a new niche in a saturated market – delivering skin fitness to active women. The business was sold to The Hut Group in 2015. Now Sian is often asked to speak about female empowerment, entrepreneurship and how to build positive, passionate, responsible brands and campaigns people really connect to.
In 2017 Sian co-founded A Plastic Planet; a social Impact non-profit with a single goal - to ignite and inspire the world to turn off the plastic tap. Their first campaign asked supermarkets worldwide to give customers the choice to buy plastic and guilt free in a Plastic Free Aisle. This campaign rapidly became the No 1 initiative in UK offering a genuine solution to the plastic pollution crisis; with significant worldwide media attention, public support and engagement with industry. A Plastic Planet work with global brands, retailers, educators, legislators and Governments to reduce the use of indestructible plastic to package our perishable food and drink.