Jessica is one part massive email marketing nerd and one part permission-marketing evangelist.After starting her career in radio advertising and then direct marketing, she came to the email and content marketing world, where she became addicted to measurable, targeted marketing. After years of focusing on ROI and customer retention, she fell in love with email marketing for its immediacy and the complex possibilities of relationship marketing. She spent over 7 years with email agency and software company, emfluence, wielding email marketing as a measurable, personalizable and reproducible medium.She’s worked to lift ROI in customer- and data-driven marketing for a broad range of brands like Dairy Queen, Spirit Airlines, Wingstop, Beauty Brands, Hostess, Water.org, Farmland Foods, Hallmark Baby, Banfield Pet Hospitals, SelectQuote, and Boulevard Brewing Company, and more.Jessica also spreads the good word of great email marketing from the stage. She’s spoken in front of audiences from dozens to thousands, from Las Vegas to New York City to Vancouver to SXSW Interactive in Austin. In 2016, she joined the Barkley team as Director of Data-Driven Marketing, implementing the best practices she preaches for Barkley clients.