James I.
James I. Bowie
Principal
Emblemetric

James I. Bowie’s research at Emblemetric explores trends in logo design by analyzing quantitative data from millions of trademark registrations from around the world. His writing on design has appeared in BusinessWeek, Slate, Communication Arts, Voice: AIGA Journal of Design, Texas Monthly, and Brand New, and Emblemetric has been featured in Fast Company, Print, Creative Review, Inc., and Business Insider. A sociologist at Northern Arizona University, Bowie teaches classes on research methods, culture, organizations, and design. He is a contributor to Design Observer’s Observed newsfeed, and served on the Arizona State Quarter Commission, which helped to design the Arizona state quarter coin.

Why Trends in Logo Design Matter

10/28/2020 15:15