After graduating alongside Made Thought co-founder Paul Austin, Ben went on to take a Master’s degree in Visual Communication Design at Central Saint Martins School of Art and Design. Three years later, Ben and Paul established Made Thought in 2000. Ben believes pivotal to Made Thought’s growth is its willingness to immerse itself in every aspect of a brand, making considerations for creativity and commerce. He feels that the studio’s incessant focus on deep-thinking to inspire change has fuelled its burgeoning reputation as one of London’s leading forces for progressive design. Their work explores design as a tool to cultivate desire and humanise brands — to go deep in an increasingly shallow world. Most recently the agency has turned its attention to the most pressing of issues — that packaging equals waste. Working on projects such as A Plastic Planet, driving campaigns including the supermarket plastic free aisle and plastic free day, the agency fundamentally lives by the belief in using design for good, committing to working on an agenda focused on sustainability and circular design. Made Thought have applied their ability to create desirable brands and products within the luxury landscape to build a new model for “eco” design - change is not to fear or guilt us; it’s to make people ‘want it’, to make conscientious consumption desirable. The company has won many awards, including the ‘Black’ D&AD Pencil (2015), along with being voted as the UK’s ‘Best Creative Studio’. In 2012 they were invited to join the prestigious Alliance Graphique Internationale, alongside some of the world’s most respected designers.