Amy Hood is a Principal Designer and co-founder of Hoodzpah, Inc, a boutique branding studio in Southern California. Amy's logo and identity work centers around custom lettering solutions. She is the font designer behind Palm Canyon Drive, Beale, and Beverly Drive. When she's not spewing Lakers stats at the local watering hole, Amy can be found driving up PCH – wailing along to honkytonk love songs – looking for the closest In-N-Out. She is a co-founder of the creative meet up, #ConnectingThings, and co-authored the book “Freelance, and Business, and Stuff: A Guide for Creatives” (#FABAS) with her sister Jennifer based on the Professional Practices class they taught at Laguna College of Art & Design.