Adrian is the UX creative director at iX, the experience design division of IBM Global Business Services. Adrian is a designer, painter, big concept thinker, and a creative force. Creativity fuels him and he has used that energy to soar through a 20-year career in design, advertising, and the arts. Adrian started his career in Atlanta, as a designer and art director for advertising agencies. But when the internet boom of the 90s and the emerging digital media landscape caught his eye, Adrian made a decisive pivot. He joined a digital agency, and carved a thriving career developing websites, banners, and other digital components. He has created work for some of the world’s biggest brands, including Toyota, Coca-Cola, AT&T, Walmart, Bank of America, Citi Bank, Chrysler, Ford, and multiple branches of the U.S. Armed Forces, among others. Adrian is also versed in wearable technology––he created one of the Apple Watch’s first apps––and has extensive experience solving design and digital challenges for FinTech. Recently, the multi-hyphenate creative has expanded into design for film as well as film-related merchandising and product design. His collaborations with iconic filmmaker Spike Lee has resulted in work for films like Chiraq, Michael Jackson: From Motown to Off the Wall, and the ESPN documentary Two Fists Up. His creative thinking and design skills have earned industry recognition, including a Gold Addy for the Publix Greenwise micro-site and a Bronze Addy for the Florida’s Natural Orange Diaries Blog. In 2015, he was featured in the Communication Arts “Insight” column, and Advertising Age named him one of 40-under-40 to watch. Most recently, he was recognized by American Illustration for excellence in the field of illustration and design. Adrian enjoys painting, coding, reading, music, sports, visiting art galleries and museums, and playing video games. He lives in Brooklyn with his wife, Nicole and their son Garvey.