The Branded Narrative
Creating a beautiful brand identity is only the first step to create a successful outcome. The sequence and narrative through each point of contact is as critical as the visuals. For years, marketers worked with a “spray and pray” approach; make a bunch of stuff and send it to everyone. But, today, a more surgical and economically efficient approach is needed. Sean Adams will explain the process to determine what to communicate to whom when, and have sign-in from the client.