5/07/2019 2:45 PM - 3:30 PM
Breakout | Creative Leadership
As a longtime executive leader at General Electric, the first COO of fan and light maker Big Ass Fans, and now CEO of a disruptive start-up, Jon Bostock has seen design become both a boon and hindrance to products of all types. In aiming to appeal to every possible consumer, the companies (and pretty much every large company) created increasingly complex designs. The result became a series of product lines that perplexed consumers, as well as multiple unique versions of a single design.
It became obvious to Jon. Simplified design and their accompanying product lines resonate with everyone:
Learn about Jon’s experience upending the GE appliances portfolio, as he convinced people from 30 Rock to the factories to agree to rethink the GE brand. Then learn how he focused a sprawling line of fans and lights at Big Ass Fans before guiding the company to a record-setting $500 million sale.