5/07/2019 9:00 AM - 9:45 AM

Breakout | HOW Marketing Live

Digital Marketing for Non-Marketers

This session will provide a general overview of digital marketing tools of which designers need to be aware.

  • Digital Strategy and Planning
    • Understand how to plan, budget and resource effective digital marketing campaigns.
    • Understand everything from budgeting, proper channel selection and analytics to reputation management and social customer service.
  • Ecommerce and Email
    • Email Marketing for lead generation, demand gen for B2B and B2C audiences
    • Segmentation
  • Social Media
    • Understand how to develop and execute a successful social influencer campaign for your brand
    • How to track and analyze each type of content posted across platforms
    • Managing and understanding the ever-changing algorithms for social channels

Speaker

India Lott

India Lott

Gray Sole Media