This session will provide a general overview of digital marketing tools of which designers need to be aware. Digital Strategy and Planning
-Understand how to plan, budget and resource effective digital marketing campaigns.
-Understand everything from budgeting, proper channel selection and analytics to reputation management and social customer service. Ecommerce and Email
-Email Marketing for lead generation, demand gen for B2B and B2C audiences
-Segmentation Social Media
-Understand how to develop and execute a successful social influencer campaign for your brand
-How to track and analyze each type of content posted across platforms
-Managing and understanding the ever-changing algorithms for social channels