5/10/2019 10:30 AM - 11:15 AM

Breakout | Dieline Conference

Designing For A Brand Inflection Point

This session will guide how to creatively partner with a brand during times of extreme change. Embracing this change and flexing the ability to adapt is key business survival and futureproofing for both designer and client. We'll review specific examples of brands at three inflection points: growth (startups on the rise), shifting (companies adapting to keep up with changing market demands) and evolvement (storied brands that need to modernize to stay current and top of mind) and provide strategies, work methodologies and branding exercises for each stage. 


Joline Delisle

Joline Delisle

Co-Founder and Creative Director

The Working Assembly