5/10/2019 10:30 AM - 11:15 AM

Breakout | Design + Creativity

Build Your Brand With LinkedIn

Does LinkedIn really matter for creative pros? YES!

  1. LinkedIn has more than 500M members worldwide
  2. 2 new members join every second
  3. Nearly every industry uses LinkedIn to find and vet job candidates
  4. More than 90% of recruiters rely on the site

If you don’t have an up to date and complete LinkedIn profile, you’re potentially missing out on opportunities. The people that are hiring are on LinkedIn, and you need to put your best foot forward there as well.

In this workshop, you’ll learn how use several products within the LinkedIn ecosystem to build brands and find work. It all begins with a great personal profile or company page designed to show up in searches done by the people you want to connect with, and it needs to showcase you, your work, what you care about, and all you have to offer. Personal profiles are so much more than a static resume online, especially for creative professionals that require a way to present their latest visual work in an organized and thoughtful way.

Once your profile is strong and up to date, the next step is using LinkedIn to become a thought leader. By writing articles on the LinkedIn platform, participating in LinkedIn groups, and sharing content that your communities seek, you’ll be seen as someone with their finger on the pulse, and a go-to person. Get essential tips on how to write articles that will get traction and resonate with your audience.

Lastly, learn how to drive your freelance business with ProFinder, a matchmaking service between freelancers and clients. A large proportion of requests for proposals in its business categories are for marketing, branding, and design, many of which come from small business owners.

Attendees will learn:

  1. why having a complete personal profile on LinkedIn is important
  2. how to showcase visual work on LinkedIn
  3. how to use other LinkedIn products to build their personal or their client’s brands
  4. how to get jobs, large or small, using ProFinder

Speaker

Kristin Ellison

Kristin Ellison

Manager of Content

LinkedIn Learning, lynda.com