5/08/2019 3:15 PM - 4:00 PM

Breakout | Design + Creativity

600,000 Years Of Visual Communications – From Cave Paintings To Marketing Websites

All marketing content on the web -- except for a few minor exceptions -- is visual. Images (and the void of images) are visual. Text (and the way is is presented) is visual. Content marketers must work together in the art of visual storytelling in this ever-changing landscape of delivery channels. Practical tips for planning, organizing, delivering, and optimizing visual content for strategists, designers, and brand teams.

Flash back thousands of years to deconstruct the world’s first public health marketing campaign. Learn how cave paintings were the prototype for sharing life-saving health messages.

Visual storytelling was (and still is) an effective way to share health messages. If you work in content marketing, content strategy, or interactive media, attend this unique presentation on how to engage, inspire, and motivate action through visual content.

KEY TAKEAWAYS:

  1. Practical plan for effectively integrating design strategies into your strategic process for visual storytelling for brands
  2. Useful talking points and recommended resources for content marketing professionals who want to work better with designers
  3. Inspiration and ideas for an effective visual marketing story

Speaker

Buddy Scalera

Buddy Scalera

Associate Director of Social Media Solutions

Novartis