Intentions are not the same as impacts, and yet the business world often conflates them. Think BIC pens for women, or more life altering examples like Facebook's trajectory from a humble social hub to a global misinformation engine. These "benign" ideas, coupled with insidious cultural defaults can lead to big commercial flops, failed products, and worse.
In this multimedia and energizing talk, the founders of Project Inkblot will introduce a core tenet of their Design for Diversity™ framework to show how to disentangle intent from impact. Attendees can apply these tools to their personal work, their teams, businesses, COVID responses, and from the products/services that they are currently working on. You don't want to miss this!
The pressure to create, and keep creating, content for your brand or business can feel like a Sisyphean task: Make it, post it. Now do it again. And again. There’s a reason we call them ‘feeds’—they’re endlessly hungry for more. But is content just about more? Or is it about better?
In this entertaining and informative digital session, brand advisor, writer, and HOW favorite Terri Trespicio will share a fresher and more human approach to generating content that feels less like a chore and more like a dynamic and evolving conversation. PLUS! During the bonus writing session, you’ll learn a framework called the Gateless Method to help you bust through blocks so you can start crafting new content on the spot!
Now available on demand: check out this honest conversation with HOW Design Live favorite Stephen Gates. You'll gain insights based on the challenges he sees in most companies that short circuit creativity, the real problems that cause them, and the solutions he has implemented as the Head Design Evangelist at InVision, which is a 100% remote company, working to elevate the impact of design with companies of all sizes and maturity levels all over the world.
It’s one thing to be passionate about what you do; it’s another to be compelling. And since the world turned upside down a few months ago, you can’t be anything less. It’s no longer about being slicker, or sleeker, or cooler; it’s about being relevant, useful, and connected to purpose and people.
Join brand advisor and HOW favorite Terri Trespicio for an entertaining and interactive session on reframing your work and your brand so you can leverage it to reach the people you want most. During the bonus writing workshop, you’ll learn a framework—the Gateless Method—for generating fresh, unique content that’s not only useful for your brand, but gives you insights into what your work really means.