2019 Schedule

Monday, May 6

2:00 PM - 6:00 PM

Registration Open

5/06/2019 2:00 PM - 6:00 PM

Speaker

Registration Open

Tuesday, May 7

7:00 AM - 6:30 PM

Registration Open

5/07/2019 7:00 AM - 6:30 PM

Speaker

Registration Open

9:00 AM - 9:45 AM

Leadership Begins with You

Tina Essmaker, Coach, writer, and Cofounder of The Great Discontent

Type: Breakout|Track: Creative Leadership

5/07/2019 9:00 AM - 9:45 AM

Breakout | Creative Leadership

Speaker

Tina Essmaker

Tina Essmaker

Coach, writer, and Cofounder of The Great Discontent

Leadership Begins with You

You can’t lead others if you can’t lead yourself. Leadership is personal—it begins with you. In this talk, Coach Tina Essmaker will challenge you to lead from the inside out by weaving personal narrative and stories of what not to do with helping frameworks from her coaching practice, lessons from her time as a social worker, and research she acquired after interviewing hundreds of creatives as Editor in Chief of The Great Discontent magazine. You’ll leave with practical insights on how to better lead yourself and others, and you’ll feel a little less alone doing it.

Digital Marketing for Non-Marketers

India Lott, Gray Sole Media

Type: Breakout|Track: HOW Marketing Live

5/07/2019 9:00 AM - 9:45 AM

Breakout | HOW Marketing Live

Speaker

India Lott

India Lott

Gray Sole Media

Digital Marketing for Non-Marketers


This session will provide a general overview of digital marketing tools of which designers need to be aware.

Digital Strategy and Planning

-Understand how to plan, budget and resource effective digital marketing campaigns.

-Understand everything from budgeting, proper channel selection and analytics to reputation management and social customer service.

Ecommerce and Email

-Email Marketing for lead generation, demand gen for B2B and B2C audiences

-Segmentation

Social Media

-Understand how to develop and execute a successful social influencer campaign for your brand

-How to track and analyze each type of content posted across platforms

-Managing and understanding the ever-changing algorithms for social channels

9:00 AM - 10:15 AM

[WORKSHOP] Create A Letter Of The Day

Theresa Fitzgerald, VP Creative /Sesame Workshop, Designer + Maker + Speaker + Educator

Type: Workshop|Track: Workshop

5/07/2019 9:00 AM - 10:15 AM

Workshop

Speaker

Theresa Fitzgerald

Theresa Fitzgerald

VP Creative /Sesame Workshop

Designer + Maker + Speaker + Educator

[WORKSHOP] Create A Letter Of The Day

[WORKSHOP] Learn To Design And Build With Squarespace

Puno Puno, Founder , ilovecreatives and PeopleMap

Type: Workshop|Track: Workshop

5/07/2019 9:00 AM - 10:15 AM

Workshop

Speaker

Puno Puno

Puno Puno

Founder

ilovecreatives and PeopleMap

[WORKSHOP] Learn To Design And Build With Squarespace

9:00 AM - 11:30 AM

[WORKSHOP] Design Thinking Meets Radical Vulnerability: How To Cultivate A Whole-Person Empathy Practice

Karen Faith, Ethnographer, Strategist, Facilitator , Karen Faith, Inc.

Track: Workshop

5/07/2019 9:00 AM - 11:30 AM

Workshop

Speaker

Karen Faith

Karen Faith

Ethnographer, Strategist, Facilitator

Karen Faith, Inc.

[WORKSHOP] Design Thinking Meets Radical Vulnerability: How To Cultivate A Whole-Person Empathy Practice

The best first step in human-centered design, empathy practice can look like a deep-dive ethnography, a quick journey mapping session, or a single intimate interview. But the outcomes are often slippery stuff: circumstances and impressions, beliefs, attitudes, and fears. They are hard to see, harder to communicate, and impossible to hold still enough to trace — because they are entirely constructed by perceptions. We each have unique minds, bodies, hearts and guts. That’s why we need empathy to begin with. In this workshop, we will learn how to generate qualitative insights by better understanding the lens through which we receive them: ourselves.




  1. Learn the 4 points of distortion in communication

  2. Discover the nonverbal languages you already speak

  3. Examine 3-part empathy: presence, non-judgment and intention

  4. Practice mapping interior experiences, yours and others

  5. Experience giving and receiving supportive reflections



Using tools from co-counseling, creative collaboration, and mindfulness practice, we will approach empathic design research by first understanding our own experience. The workshop will include time for personal writing, one-on-one exchange, and voluntary group sharing on individual strengths and struggles. Having created maps of our own interior filters, we will practice receiving the experiences of others with deeper understanding and more confidence in our responses. While we will apply our learning to design research practices, this workshop will not focus on design strategy, but will serve as a training to conduct research with deeper understanding and skillfulness by preparing, grounding, and opening our most whole selves.



Note: emotional safety will be addressed and vigilantly supported, however, this experience is not intended for participants processing acute trauma.

[WORKSHOP] Intro To Envision - Step One Of The Path To Impact

Justin Ahrens, Creative Director, Rule29

Laurel Webster, Founding Partner & Art DIrector , Hersick+Webster

Lennie Gray Mowris, Founder, Lenspeace

Type: Workshop|Track: Workshop

5/07/2019 9:00 AM - 11:30 AM

Workshop

Speakers

Justin Ahrens

Justin Ahrens

Creative Director

Rule29

Laurel Webster

Laurel Webster

Founding Partner & Art DIrector

Hersick+Webster

Lennie Gray Mowris

Lennie Gray Mowris

Founder

Lenspeace

[WORKSHOP] Intro To Envision - Step One Of The Path To Impact

Path to Impact: Is a strategic design methodology that combines the impact focus of design for good with the rigor of design strategy, sustainable design, systems thinking, and the theory of change to help designers envision, plan, design, measure, and share their impact.



Combining the ethics of socially responsible design with a sustainable design process the Path To Impact™ leads designers through the creation process from crafting initial assumptions to a case study reporting a project’s impact respecting the following four pillars impacting integral aspects of humanity: environment, society, culture, and economy.

[WORKSHOP] Mobile Magic: Rethinking Design For People On The Go

Robert Generette, Illustrator, Educator, Vector Art Monster

Type: Workshop|Track: Workshop

5/07/2019 9:00 AM - 11:30 AM

Workshop

Speaker

Robert Generette

Robert Generette

Illustrator, Educator, Vector Art Monster

[WORKSHOP] Mobile Magic: Rethinking Design For People On The Go

Go on an inspiration adventure with Robzilla, out and about the venue to explore how you can create unique, professional designs from the universe around you. Use Adobe Capture to collect assets in the wild by turning the real world into smooth resizable vector graphics, seamless repeating patterns, or creating harmonized palettes from the colors you see. Build these assets into design kits in CC Libraries and Robzilla will show you how to use them in other Adobe products to create stunning images. You will walk away with a collection of professional assets for your future work, and with a box of new mobile tools to fast track inspiration, and speed up your design process.

[WORKSHOP] The Art Of The Story: Visual Storytelling: A Collaborative, Interactive Workshop

Debbie Millman, Host of Design Matters & Chair/Co-Founder of Masters in Branding Program, School of Visual Arts

Type: Workshop|Track: Workshop

5/07/2019 9:00 AM - 11:30 AM

Workshop

Speaker

Debbie Millman

Debbie Millman

Host of Design Matters & Chair/Co-Founder of Masters in Branding Program

School of Visual Arts

[WORKSHOP] The Art Of The Story: Visual Storytelling: A Collaborative, Interactive Workshop



Visual Storytelling is the art of using language and images to convey a narrative account of real or imagined events. Historically, humans have used this sharing of experience to pass on knowledge, beliefs, values, secrets and information. Through stories we explain how things are, why they are, and our role and purpose. Stories are the building blocks of knowledge and the foundation of memory and learning. Stories connect us with our humanness and link past, present, and future by sharing all of the possible consequences and outcomes of our behavior and actions.



Visual Storytelling combines the narrative text of a story with creative elements to augment and enhance the traditional storytelling process. By design, it is a co-creative process resulting in an intimate, interpretive expressive technique. Visual Storytelling passes on the essence of who we are and utilizes both language and art. Stories are a prime vehicle for assessing and interpreting events, experiences, and concepts from minor moments of daily life to the grand nature of the human condition. It is an intrinsic and basic form of human communication. Our ancestors as far back as the cave man have been using visual stories to document and record experiences. Today, the visualization of our personal stories is an integral and essential part of the human experience.



Effective visual storytelling is a remarkable art form. In this workshop, artist and writer Debbie Millman will work with a group of students interested in exploring the art of telling a story through a unique combination of images and words. In this workshop, we will investigate the ability stories have to honor the diversity and commonality of our collective human experience.



In this workshop, we will do the following:




  1. Work to define and refine the basic narrative structure of a story

  2. Plot the visual arc of a story

  3. Create the visual language of the story

  4. The workshop will result in the creation of a visual story for each participant.



Requirements of participants:



Each participant of this workshop should come to the workshop with a first draft of a short story or essay or poem. In addition, the participants should come with creative tools they would like to use to visually express their story, i.e., paint, canvases, boards, colored pencils, crayons, chalk, chalkboard, yarn, thread, fabric, paper, journals, photographs, etc. For examples, please look at “Look Both Ways: Illustrated Essays on the Intersection of Life and Design,” by Debbie Millman.



Favorite visual story results:



https://www.flickr.com/photos/debbiemillman/albums/72157676313411466



Images from past workshops:



– High School of Art & Design, New York, 2014



– Anderson University, South Carolina, 2013



– AIGA Austin Design Ranch Visual Storytelling Workshop, 2011



– University of Utah, Utah, 2010



– University of Hartford, 2010



– Academy of Art University, San Francisco, 2009 (and another set)



10:00 AM - 10:30 AM

We’re All in this Together

Dawn Hancock, CEO, Firebelly

Type: Breakout|Track: Creative Leadership

5/07/2019 10:00 AM - 10:30 AM

Breakout | Creative Leadership

Speaker

Dawn Hancock

Dawn Hancock

CEO

Firebelly

We’re All in this Together

Whether designing a brand from the ground up or starting your own business—at some point, you're going to have to let go and embrace the unknown. As the founder of one of the first social impact-oriented design studios, Dawn has figured out the secret to making it work over the last 20 years: bringing people together and watching the magic unfold. From collaborating with an agency in unconventional ways to co-creating an annual type-based art exhibit, she’s learned that it pays to take a chance on big ideas and good people. Starting from the very beginning, she reflects on the choices—big and small—she's made along the way, and shares some thoughts on why we should all be more generous with ourselves and others.

Creative Storytelling for Designers

Adam Conner-Simons, Head of Communications & Media Relations, MASSACHUSETTS INSTITUTE OF TECHNOLOGY

Type: Breakout|Track: HOW Marketing Live

5/07/2019 10:00 AM - 10:30 AM

Breakout | HOW Marketing Live

Speaker

Adam Conner-Simons

Adam Conner-Simons

Head of Communications & Media Relations

MASSACHUSETTS INSTITUTE OF TECHNOLOGY

Creative Storytelling for Designers

10:15 AM - 11:30 AM

[WORKSHOP] iPhoneography for Instagram Posts + Stories

Bonnie Tsang, Photographer and Social Media Consultant, Bonnie Tsang Studio

Type: Workshop|Track: Workshop

5/07/2019 10:15 AM - 11:30 AM

Workshop

Speaker

Bonnie Tsang

Bonnie Tsang

Photographer and Social Media Consultant

Bonnie Tsang Studio

[WORKSHOP] iPhoneography for Instagram Posts + Stories



The iPhone has become our primary camera and Instagram our main channel for social media. In this class, Bonnie Tsang, renowned photographer and social media consultant, will demonstrate how to dramatically improve your iPhone photos for Instagram. She'll also talk about how to create a beautiful but authentic and on-brand Instagram Stories and tips to overcome the algorithm as well.



Bonnie will teach you her favorite apps to edit your photos, allowing you to transform simple iPhone photos into stunning Instagram posts. She will also teach you how to streamline your Instagram in order to exemplify your personal style and aesthetic. You'll also learn tips to beat the new Instagram algorithm and learn to tell compelling stories for Instagram Stories. You’ll set yourself apart as you clearly form a visual voice heard above all others. This class is perfect for small business owners, bloggers, and creative entrepreneurs that want to build and strengthen their brands.



[WORKSHOP] Visual Storytelling On The Page: Comic Book Writing & Art Live Demonstration

Buddy Scalera, Associate Director of Social Media Solutions, Novartis

Type: Workshop|Track: Workshop

5/07/2019 10:15 AM - 11:30 AM

Workshop

Speaker

Buddy Scalera

Buddy Scalera

Associate Director of Social Media Solutions

Novartis

[WORKSHOP] Visual Storytelling On The Page: Comic Book Writing & Art Live Demonstration





Learn how professional comic book creators outline, write, and draw a complete comic book page from beginning to end. Outlining, pacing, panel breakdown, and story arcs are discussed by professional editors, writers, artists, and colorists who work for mainstream publishers like Marvel, DC, Image, AfterShock, & Valiant. 



This special panel is a live demonstration of the process, as we break down a single page of a published comic, including editing, writing, and penciling for a 360-degree overview. This is a highly interactive panel where working pros demonstrate the way comics are planned and created. 



This live workshop is hosted by Buddy Scalera, who is a content strategist and marketer by day. By night, he is a comic book creator and educator with credits at Marvel Comics, including Deadpool and Weapon X. He's published six books on the craft and business of comic book storytelling. He teaches educational panels at comic book conventions, including New York Comicon, C2E2, and Long Beach Comicon. 



He'll be joined by Chicago-based comic book creator Tim Seeley, who has credits at Marvel and DC comics, including Batman. Together they will show how comic book scripts are formatted and interpreted on the page. 



KEY TAKEAWAYS:




  1. Comic book creative process from scripting to art

  2. Guiding and controlling the eye on the page

  3. Different ways to visualize and interpret the same script



10:45 AM - 11:30 AM

Ok, What Now? How to lead through the mess and cope with volatility.

Alisa Wolfson, Head of Design , Leo Burnett

Type: Breakout|Track: Creative Leadership

5/07/2019 10:45 AM - 11:30 AM

Breakout | Creative Leadership

Speaker

Alisa Wolfson

Alisa Wolfson

Head of Design

Leo Burnett

Ok, What Now? How to lead through the mess and cope with volatility.

If you have been working in this industry for a week or decades, you can probably tell that things are always evolving. Just when you think you have it all figured out, boom, something shifts. Sometimes that push is just what you need. How to lead yourself and/or a team through success (or a mess) and cope with volatility.



In this session, you will learn:




  1. that change is a catalyst,

  2. obstacles are opportunities  

  3. optimism is a great tool.

Are We Just Apples & Oranges? How Creative And Marketing Can Stop Fighting And Combine Their Unique Gifts

Gaemer Gutierrez, Vice President, Creative Director, Staples

Rebecca Sears, Chief Marketing Officer, Plantation Products

Type: Breakout|Track: HOW Marketing Live

5/07/2019 10:45 AM - 11:30 AM

Breakout | HOW Marketing Live

Speakers

Gaemer Gutierrez

Gaemer Gutierrez

Vice President, Creative Director

Staples

Rebecca Sears

Rebecca Sears

Chief Marketing Officer

Plantation Products

Are We Just Apples & Oranges? How Creative And Marketing Can Stop Fighting And Combine Their Unique Gifts

Yankees & Red Sox. Hatfields & McCoys. Ali & Frazier. These are just a few of the great rivalries in our time. One of the oldest rivalries between Art and Commerce continues today in the form of Creative and Marketing teams. Join 2 experienced Marketing and Creative leaders for an interactive session. They will dive into the often misunderstood but critical relationship between Creative and Marketing teams to explore how they can stop killing each other and realize that they are just apples and oranges. 

11:30 AM - 12:45 PM

Lunch On Your Own

5/07/2019 11:30 AM - 12:45 PM

Speaker

Lunch On Your Own

12:45 PM - 1:15 PM

HOW Connection With Stefan Mumaw

Stefan Mumaw, Creative Director, First Person

Type: Networking

5/07/2019 12:45 PM - 1:15 PM

Networking

Speaker

Stefan Mumaw

Stefan Mumaw

Creative Director

First Person

HOW Connection With Stefan Mumaw

1:30 PM - 1:45 PM

Opening Remarks

Type: General Session

5/07/2019 1:30 PM - 1:45 PM

General Session

Speaker

Opening Remarks

1:45 PM - 2:30 PM

[Opening Keynote] Imagine it Forward: Filling the Imagination Gap in the Face of Rapid, Disruptive Change

Beth Comstock, Author of Imagine It Forward

Type: Keynote

5/07/2019 1:45 PM - 2:30 PM

Keynote

Speaker

Beth Comstock

Beth Comstock

Author of Imagine It Forward

[Opening Keynote] Imagine it Forward: Filling the Imagination Gap in the Face of Rapid, Disruptive Change

Beth is calling on us to help fill the imagination gap that confronts many organizations in the face of rapid, disruptive change that is only getting more pronounced in our machine age.  She believes the answer comes from being more ready for change. How? By adopting a practice of creative problem solving that includes permission granting, discovery, story and experimentation.  Beth will share personal stories and practical applications from a career that spanned multiple industries, working with companies big and small.

2:45 PM - 3:30 PM

Leading Simplified Design to Differentiate Your Company

Jon Bostock, Co-Founder & CEO, Truman's

Type: Breakout|Track: Creative Leadership

5/07/2019 2:45 PM - 3:30 PM

Breakout | Creative Leadership

Speaker

Jon Bostock

Jon Bostock

Co-Founder & CEO

Truman's

Leading Simplified Design to Differentiate Your Company

How To Discover, Capture, And Communicate Your Best Ideas

Terri Trespicio, Co-Creator, Lights Camera Expert

Type: Breakout|Track: Design + Creativity

5/07/2019 2:45 PM - 3:30 PM

Breakout | Design + Creativity

Speaker

Terri Trespicio

Terri Trespicio

Co-Creator

Lights Camera Expert

How To Discover, Capture, And Communicate Your Best Ideas

The newest product, idea, or campaign will be outdated sooner than you think. You don’t need just one to stand the test of time: You need a reliable approach for generating new ones. The very best creative efforts start with better questions. In this entertaining and interactive session, brand advisor, writer, and How favorite Terri Trespicio will share her question-driven process for coming up with the freshest, most compelling ideas and articulating those messages in ways that stick.

Executing The Inevitable Redesign

Jessica Brown, Director of UX , Vice Media

Type: Breakout|Track: Digital

5/07/2019 2:45 PM - 3:30 PM

Breakout | Digital

Speaker

Jessica Brown

Jessica Brown

Director of UX

Vice Media

Executing The Inevitable Redesign



Every designer dreams of tackling a large-scale redesign, right? It’s thrilling to craft a new brand identity, or rethink a digital experience from the ground up. On the flip side, redesigns can also feel daunting, with the risk of alienating loyal users by making sweeping changes. The excitement of making changes can also lead to an ever-expanding list of features, and missed deadlines due to scope creep.



Through case studies of redesigns at VICE and Rent the Runway, Jess will share a framework for strategizing and executing on digital product redesigns, from a creative’s point of view. By looking at the motivation for a redesign—from technology, to user experience, to branding—she'll outline critical questions that can help guide redesign projects smoothly from start to finish. 



In this talk, you’ll hear about how you as a designer can contribute to a digital redesign—from effectively advocating for a brand and identity, to understanding ways to ensure consistency on a code level, to aligning new feature ideas with product intentions. 



After this talk, you’ll take away:




  1. How to assess the motivations behind a redesign

  2. Critical questions to frame design exploration

  3. Strategies to keep a redesign project on track

Implications Of Journey Mapping For Designers

Jessica Best, Director of Data-Driven Marketing, BARKLEY

Type: Breakout|Track: HOW Marketing Live

5/07/2019 2:45 PM - 3:30 PM

Breakout | HOW Marketing Live

Speaker

Jessica Best

Jessica Best

Director of Data-Driven Marketing

BARKLEY

Implications Of Journey Mapping For Designers

In 2019, design means more than beautiful ad creative. Design is the opportunity to solve a problem, from experience design to product design. In order to think beyond a creative assignment, marketers and designers have to go past "sales-funnel-thinking" and delve into the customer's journey. This session will show you the key points of mapping the customer journey and ways to ensure that you're focused on solutions, resulting in more customer engage, meaning more effective designs with greater ROI.

What You'll Learn:

• How to elevate from funnel-thinking to customer journey-driven thinking

• How to think about designing experiences, systems and products, not just marketing collaterals or campaigns

• Examples of using customers' needs to drive design

Telling It Like It Is, Why Business Leaders Do Not Use Design As A Competitive Advantage

Denise Siebert, Vice President, Design, Kellogg

Type: Breakout|Track: In-House

5/07/2019 2:45 PM - 3:30 PM

Breakout | In-House

Speaker

Denise Siebert

Denise Siebert

Vice President, Design

Kellogg

Telling It Like It Is, Why Business Leaders Do Not Use Design As A Competitive Advantage

The companies that use design as a central business building strategy increase their revenue and shareholder returns at nearly twice the rate of their industry counterparts. With such strong data, why doesn't every company fully leverage design? This session will explore the conditions necessary for design to flourish and what is in the way of realizing those returns. Denise will share candid stories, industry leader insights, and practical solutions for using design as a true business driver.

3:45 PM - 4:30 PM

Leading an Organization Through the Lens of Purpose

Maryam Banikaram, Purpose-based Change Agent, Former, CMO Hyatt, Gannett, NBCU, Univision

Type: Breakout|Track: Creative Leadership

5/07/2019 3:45 PM - 4:30 PM

Breakout | Creative Leadership

Speaker

Maryam Banikaram

Maryam Banikaram

Purpose-based Change Agent

Former, CMO Hyatt, Gannett, NBCU, Univision

Leading an Organization Through the Lens of Purpose

Panel On Diversity and Inclusion

Timothy Goodman, Designer, Illustrator, Author

Type: Breakout|Track: Design + Creativity

5/07/2019 3:45 PM - 4:30 PM

Breakout | Design + Creativity

Speaker

Timothy Goodman

Timothy Goodman

Designer, Illustrator, Author

Panel On Diversity and Inclusion

Marketing Design for New Media

JD Gargano, Creative Director, Captivate

Type: Breakout|Track: HOW Marketing Live

5/07/2019 3:45 PM - 4:30 PM

Breakout | HOW Marketing Live

Speaker

JD Gargano

JD Gargano

Creative Director

Captivate

Marketing Design for New Media

People are on-the-go more than ever with 70% of time spent outside of the home. While target audiences become harder to reach, marketers and designers must find new avenues along the consumer journey to truly grab their attention and work within a limited timeframe to make an impact. This session will look at how marketers and designers can utilize new media in an effective way to reach consumers and create more brand awareness and loyalty.

A Day In The Life Of An In-House Designer

Charli Marie, Marketing Designer , ConvertKit

Type: Breakout|Track: In-House

5/07/2019 3:45 PM - 4:30 PM

Breakout | In-House

Speaker

Charli Marie

Charli Marie

Marketing Designer

ConvertKit

A Day In The Life Of An In-House Designer

An in-house designer’s work is never done. There’s always a new A/B test to run, a landing page to create, a stakeholder to communicate with or a colleague who needs design help. You have to get really good at not only managing the design process, but at being the voice for design within your company. That can mean asking the right questions to pull the brief out, sharing prototypes with a stakeholder and guiding them on how to give useful feedback, or being the protector of the brand.



In this session you’ll hear from in-house marketing designer Charli Marie about what a typical day of work looks like for her at the email marketing software company ConvertKit. You’ll get insight into not only her design process but how she advocates for design within her team. You’ll hear about the challenges she faces in her role as the only marketing designer in the company and how she’s made herself invaluable to her team.



If you’re a designer on a small team or the only designer in your company, this session is going to help you do your job better and increase your worth. You’ll learn:




  1. How you can bring a lot of value to your company by advocating for design and presenting yourself as the resident design expert.

  2. The right questions to ask to pull the brief from someone and make sure you fully understand the problem you’re solving.

  3.  How to educate your team on the design process and encourage them to give useful feedback so that you’re all doing your best work.

4:45 PM - 5:00 PM

[Spark]

Ron Burrage, Head of US Beverage Design , PepsiCo

Type: General Session

5/07/2019 4:45 PM - 5:00 PM

General Session

Speaker

Ron Burrage

Ron Burrage

Head of US Beverage Design

PepsiCo

[Spark]

5:00 PM - 5:45 PM

[Main Stage] The Future Is Creative

Stephen Gates, Head of Design Transformation , InVision

Type: General Session

5/07/2019 5:00 PM - 5:45 PM

General Session

Speaker

Stephen Gates

Stephen Gates

Head of Design Transformation

InVision

[Main Stage] The Future Is Creative

Creative people have the opportunity to affect business in ways we haven’t seen since the Industrial Revolution yet too many of us don’t know how to get our voice heard, demonstrate the value of our teams or get a seat at the leadership table. In this keynote, Stephen Gates will share the challenges, insights, and solutions he has implemented and seen as the Head of Design Transformation at InVision where he works with 80% of the world’s Fortune 100 brands to help them elevate the impact of design in their organizations.

6:00 PM - 8:00 PM

Exhibit Hall Opening Reception

Type: Networking|Room: Exhibit Hall

5/07/2019 6:00 PM - 8:00 PM

Room: Exhibit Hall

Networking

Speaker

Exhibit Hall Opening Reception

Wednesday, May 8

7:30 AM - 8:30 AM

Networking Walk

Type: Networking

5/08/2019 7:30 AM - 8:30 AM

Networking

Speaker

Networking Walk

7:30 AM - 6:30 PM

Registration Open

5/08/2019 7:30 AM - 6:30 PM

Speaker

Registration Open

8:00 AM - 9:00 AM

Exhibit Hall Open

5/08/2019 8:00 AM - 9:00 AM

Speaker

Exhibit Hall Open

Speed Coaching

Type: Networking

5/08/2019 8:00 AM - 9:00 AM

Networking

Speaker

Speed Coaching

Table Topics

Type: Networking

5/08/2019 8:00 AM - 9:00 AM

Networking

Speaker

Table Topics

9:00 AM - 9:45 AM

[Main Stage] Art is Power: Let's Share It

Lisa Congdon, Fine artist, Illustrator and Author

Type: General Session

5/08/2019 9:00 AM - 9:45 AM

General Session

Speaker

Lisa Congdon

Lisa Congdon

Fine artist, Illustrator and Author

[Main Stage] Art is Power: Let's Share It

Artist, illustrator and author Lisa Congdon didn’t begin drawing or painting until she experienced a life crisis in her early thirties. But once she picked up a paintbrush, she was captivated and her world shifted. Eventually, she found her way not only into the worlds of art and illustration, client work, and publishing, but also into the lives of hundreds of thousands of people through sharing her work, her experiences as a working creative, and her messages of hope and perseverance through social media, her books and teaching. Join Lisa as she talks about her unconventional journey into a creative life, her passion for sharing information, her commitment to art as activism and her discoveries about the power that art and design have to change all of us for the better, both now and into the future.

10:00 AM - 10:45 AM

Doer To Leader: The Crazy, Sexy, Untold Truth

Gaemer Gutierrez, Vice President, Creative Director, Staples

Type: Breakout|Track: Creative Leadership

5/08/2019 10:00 AM - 10:45 AM

Breakout | Creative Leadership

Speaker

Gaemer Gutierrez

Gaemer Gutierrez

Vice President, Creative Director

Staples

Doer To Leader: The Crazy, Sexy, Untold Truth

As a writer, designer, creator, you found your calling and followed your passion. You did well, earned awards, and got promoted. Now you find yourself lost in the chaos of budgets, corporate meetings, managing people, and trying to understand something called “alignment.” This session will focus on how to navigate this exciting point in your creative career. Learn how to express your creativity, thrive within a business environment and step into a leader’s shoes.

Self Promotion For Business (And Your Soul)

Justin Ahrens, Creative Director, Rule29

Type: Breakout|Track: Design + Creativity

5/08/2019 10:00 AM - 10:45 AM

Breakout | Design + Creativity

Speaker

Justin Ahrens

Justin Ahrens

Creative Director

Rule29

Self Promotion For Business (And Your Soul)

We all know that self promotion is important, however, have you ever thought about creating _culture-aligned_ self promotions that not only advocate for your business, but also enrich your culture? This talk will show you ways to accomplish this by sharing experiments that have helped grow and strengthen our business while making our creative souls happy.



Key Takeaways:




  1. How to create promotions that help define who you are

  2. The importance of creating self promotions for your ideal personas

  3. How collaboration will make you better and make more impact

  4. The power of play to motivate your culture and sell yourself



Dumping Plastic: How Creativity Will End Our Toxic Relationship With Single-Use Plastic

Andrew Gibbs, Founder, The Dieline

Type: Breakout|Track: Dieline Conference

5/08/2019 10:00 AM - 10:45 AM

Breakout | Dieline Conference

Speaker

Andrew Gibbs

Andrew Gibbs

Founder

The Dieline

Dumping Plastic: How Creativity Will End Our Toxic Relationship With Single-Use Plastic

We know plastic is killing our planet—and while the future may seem bleak, it doesn’t have to be. Package designers, brands, and manufacturers have the power to design the packaging of tomorrow, today. Dieline, the world’s premiere resource for packaging design, can show what the future of sustainable brands can be from companies that already make it a priority and have flourished with loyal customers as a result. There’s no doubt about it: the end of single-use plastic packaging is the future of our world. Not only is sustainable packaging a responsibility for every manufacturer and brand, but we will show you it’s also an incredible business opportunity, and a way to create innovative new brand experiences never before possible. 

Designing for Voice Search

Keval Baxi, Chief Executive Officer, Codal

Type: Breakout|Track: HOW Marketing Live

5/08/2019 10:00 AM - 10:45 AM

Breakout | HOW Marketing Live

Speaker

Keval Baxi

Keval Baxi

Chief Executive Officer

Codal

Designing for Voice Search

As more and more people utilize voice search apps and digital assistants, brands need to be aware of how their products can be interacted with. Marketers must develop new ways to tailor SEO strategies and designers must create new web designs to optimize for voice search, a task that can be daunting to even the most experienced UXer. As the co-founder of a UX design agency that’s tackled multiple voice-centric projects, I’ll discuss our approach, what we learned, and how we leveraged our existing skill set to create seamless user experiences.

Leading with Intention: Create Meaning at Work

Theresa Fitzgerald, VP Creative /Sesame Workshop, Designer + Maker + Speaker + Educator

Type: Breakout|Track: In-House

5/08/2019 10:00 AM - 10:45 AM

Breakout | In-House

Speaker

Theresa Fitzgerald

Theresa Fitzgerald

VP Creative /Sesame Workshop

Designer + Maker + Speaker + Educator

Leading with Intention: Create Meaning at Work

We love design! We work on lots of projects, with tight deadlines, with a range of clients around the world. It is not just the creativity of the projects, or the impact of the brand that makes us fulfilled. What makes work meaningful? And how can we lead with intention, to help create meaning to our work?



Highly regarded for leading with heart and spirit of collaboration for kid‘s market, Theresa has grown creative teams to deliver brand excellence. It’s not just the joy of the design, but she has a proven track record of inspiring teams. Currently, Vice President of Creative Services at Sesame Workshop, the global nonprofit educational organization behind Sesame Street. Sesame Street is celebrating 50 years of helping kids grow smarter, stronger, and kinder. Beyond ABCs and 123s, our programs deliver crucial lessons about health, emotional well-being, and respect and under-standing to help kids grow up healthy, happy. Using Sesame Street casestudy, Theresa will share how she leads with intention, while while helping instill meaning for designers, and a large dose of fun in the team.



A job that gives us meaning the benefits can be profound. How can we lead with intention, to help create meaning to our work? After this talk you will walk away with some recommendations:




  1. Smarter: purpose and accomplishment

  2. Stronger: authenticity and committed

  3. Kinder: self-worth and belonging

11:00 AM - 11:45 AM

TWO TRUTHS AND A LIE: Reading Between The Lines With Clients

Amy Brusselback, Principal, Design B&B

Type: Breakout|Track: Creative Leadership

5/08/2019 11:00 AM - 11:45 AM

Breakout | Creative Leadership

Speaker

Amy Brusselback

Amy Brusselback

Principal

Design B&B

TWO TRUTHS AND A LIE: Reading Between The Lines With Clients

We’ve all been there: the meeting went smoothly, but the work that followed missed the mark horribly. With the dizzying speed of today’s marketplace, we’re forced to be better and better at listening, understanding, and even reading minds to create work that wins. This session is grounded in cognitive science to unpack how our fundamental wiring drives our perceptions, understanding, and behaviors. It will explore strategies to understand the unspoken, avoid the “telephone game,” and drive receptivity to your ideas. Amy brings examples and stories from both the client side and the creative service side, making this session strategic, readily actionable, and disturbingly real.





During this session you will learn:




  1. How our inherent wiring drives our beliefs, communication, and behaviors

  2. How to harness that knowledge to create more effective connections, experiences, and ultimately design work

  3. How efficiency and effectiveness are inextricably linked in today’s world

Visual Thinking - Your Secret Superpower For Working With Clients

Nora Herting, Fine Artist, Illustrator and Author

Type: Breakout|Track: Design + Creativity

5/08/2019 11:00 AM - 11:45 AM

Breakout | Design + Creativity

Speaker

Nora Herting

Nora Herting

Fine Artist, Illustrator and Author

Visual Thinking - Your Secret Superpower For Working With Clients

In this interactive session, ImageThink's co-founder, Nora Herting will show you how using live drawing as a communication tool  will improve your client relationships from ideation to execution.

 

Take-aways include:




  1. Exercises to get you and your clients' creative juices flowing.

  2. Approaches for uncovering key concepts and big picture objectives during the design phase.

  3. Visual metaphors for completing projects faster. 

How Designers Will Change The World

Karen Welman, Founding Partner and Chief Creative Officer, Pearlfisher

Type: Breakout|Track: Dieline Conference

5/08/2019 11:00 AM - 11:45 AM

Breakout | Dieline Conference

Speaker

Karen Welman

Karen Welman

Founding Partner and Chief Creative Officer

Pearlfisher

How Designers Will Change The World

We hold our hands up. We are designers. We've designed the packaging waste. Now is the time for us to design it out. 



Tackling the issue of packaging waste - in all it's forms - is our collective responsibility. Law makers will create change through discipline, scientists will do so through factual evidence. But the crucial role of designers lies in our ability to totally reimagine the possibilities, not being limited by what's come before or the seemingly impossible and making that attractive, desirable, can’t live without – changing thinking and behaviour on a mass level by creating the sustainable world we want to see. Karen will discuss the responsibility of designers to unravel the intangibility of sustainability and help it be an essential part of what it means to be a progressive, relevant and attractive brand today.  She will present key actionable principles designers and brands can follow to design in a return to the source, extend the life and use of products and packaging and, ultimately, create reusable, longstanding products to last longer than a lifetime.

Design & The Bottom Line: A Love Story

Abigail Hart Gray, Director of UX , Google

Type: Breakout|Track: Digital

5/08/2019 11:00 AM - 11:45 AM

Breakout | Digital

Speaker

Abigail Hart Gray

Abigail Hart Gray

Director of UX

Google

Design & The Bottom Line: A Love Story

Design is having a moment in the business world.  Companies all over are striving to improve their customer experience, build their in-house design teams and edge out the competition.  But how do designers get the seat at the strategic table they want and deserve? By quantifying our contribution to the bottom line. 









 



A short history of this design moment and a designer's playbook to success in the company context. Design + the bottom line helps designers succeed as we move toward the time when we will see Design in the boardroom.





From Print to UX Design - What’s Important from a Marketer’s Perspective?

Kyle Carpenter, Editor in Chief, Clients From Hell

Type: Breakout|Track: HOW Marketing Live

5/08/2019 11:00 AM - 11:45 AM

Breakout | HOW Marketing Live

Speaker

Kyle Carpenter

Kyle Carpenter

Editor in Chief

Clients From Hell

From Print to UX Design - What’s Important from a Marketer’s Perspective?

Design is the face of your brand, for better or worse. You’ve put incredible effort into identifying your market sector and crafting the right message, but a bad user experience can lead to damaged relationships and lost revenue. How do you work with your designers to make sure your brand message stays on target?
As Editor in Chief of Clients From Hell, Kyle Carpenter is intimately familiar with how relationships with designers break down. He will share UX design strategies so you can get the most out of your designers… and remain a client from heaven!

12:00 PM - 1:00 PM

Speed Coaching

Type: Networking

5/08/2019 12:00 PM - 1:00 PM

Networking

Speaker

Speed Coaching

Table Topics

Type: Networking

5/08/2019 12:00 PM - 1:00 PM

Networking

Speaker

Table Topics

12:00 PM - 2:00 PM

Exhibit Hall Open

5/08/2019 12:00 PM - 2:00 PM

Speaker

Exhibit Hall Open

Lunch On Your Own

5/08/2019 12:00 PM - 2:00 PM

Speaker

Lunch On Your Own

2:00 PM - 2:15 PM

[Spark]

Type: General Session

5/08/2019 2:00 PM - 2:15 PM

General Session

Speaker

[Spark]

2:15 PM - 3:00 PM

[Main Stage] The Art of Gathering Live Experience

Priya Parker, Founder, Thrive Labs

Type: General Session

5/08/2019 2:15 PM - 3:00 PM

General Session

Speaker

Priya Parker

Priya Parker

Founder

Thrive Labs

[Main Stage] The Art of Gathering Live Experience

This will be an unusual happening: a live, dynamic, large-group event for attendees to experience The Art of Gathering in real time. In this highly interactive special event, Priya will design a live laboratory that demonstrates the ideas of her book and connects us to each other in new ways, while breaking down the anatomy of what actually makes for transformative gatherings. Drawing from her new book, Priya will lead a group experience that demonstrates how gathering is a form of leadership, and then reverse engineer what she does to create this sense of community. The result is a dynamic, memorable, exciting experience that will give you real tools to walk away with and apply to all of the gatherings in your own work and life.

3:15 PM - 4:00 PM

Rules to Live By: Growing a Healthy Team: For people who run teams or organizations

Ben Callahan, President, Sparkbox

Rob Harr, Vice President, Sparkbox

Type: Breakout|Track: Creative Leadership

5/08/2019 3:15 PM - 4:00 PM

Breakout | Creative Leadership

Speakers

Ben Callahan

Ben Callahan

President

Sparkbox

Rob Harr

Rob Harr

Vice President

Sparkbox

Rules to Live By: Growing a Healthy Team: For people who run teams or organizations

In this session, Ben Callahan and Rob Harr will share key lessons they’ve learned from their years of growing a healthy studio. We’ll discuss your most valuable assets (your people!), how to help them feel part of something bigger than themselves, and the challenge/reward of transitioning out of the day-to-day to focus on the big picture.





This session is for you if:




  • You are curious about moving into a leadership role

  • You are being asked to take a leadership role on your team

  • You run a team

  • You run a studio or agency

  • You see warring factions where you work and want them to recognize they’re on the same team





We promise you’ll walk away:




  • Having heard real-life stories about the transition from a team of 4 to a company of 44

  • With a few tangible ideas to put into practice no matter where you are on this journey

  • With examples of how true values can drive almost every decision in your organization

  • With the comfort of knowing that you’re not alone in this process





There will be plenty of time to speak from the heart. Bring your experience and participate in the conversation.





Key takeaways:




  1. The most valuable asset you have is your people.

  2. People want to be a part of something bigger.

  3. The skills that got you here aren’t the skills needed for the next step.

600,000 Years Of Visual Communications – From Cave Paintings To Marketing Websites

Buddy Scalera, Associate Director of Social Media Solutions, Novartis

Type: Breakout|Track: Design + Creativity

5/08/2019 3:15 PM - 4:00 PM

Breakout | Design + Creativity

Speaker

Buddy Scalera

Buddy Scalera

Associate Director of Social Media Solutions

Novartis

600,000 Years Of Visual Communications – From Cave Paintings To Marketing Websites



All marketing content on the web -- except for a few minor exceptions -- is visual. Images (and the void of images) are visual. Text (and the way is is presented) is visual. Content marketers must work together in the art of visual storytelling in this ever-changing landscape of delivery channels. Practical tips for planning, organizing, delivering, and optimizing visual content for strategists, designers, and brand teams.

Flash back thousands of years to deconstruct the world’s first public health marketing campaign. Learn how cave paintings were the prototype for sharing life-saving health messages.

Visual storytelling was (and still is) an effective way to share health messages. If you work in content marketing, content strategy, or interactive media, attend this unique presentation on how to engage, inspire, and motivate action through visual content.



KEY TAKEAWAYS:




  1. Practical plan for effectively integrating design strategies into your strategic process for visual storytelling for brands

  2. Useful talking points and recommended resources for content marketing professionals who want to work better with designers

  3. Inspiration and ideas for an effective visual marketing story





[Dieline]

Armin Vit, Co-founder, UnderConsideration / Brand New

Type: Breakout|Track: Dieline Conference

5/08/2019 3:15 PM - 4:00 PM

Breakout | Dieline Conference

Speaker

Armin Vit

Armin Vit

Co-founder

UnderConsideration / Brand New

[Dieline]

Show and Tell: Successfully Designed Campaigns from a Marketer’s Perspective

Andrew Essex, Founder and Chief Executive Officer, Plan A

Type: Breakout|Track: HOW Marketing Live

5/08/2019 3:15 PM - 4:00 PM

Breakout | HOW Marketing Live

Speaker

Andrew Essex

Andrew Essex

Founder and Chief Executive Officer

Plan A

Show and Tell: Successfully Designed Campaigns from a Marketer’s Perspective

New marketing campaigns emerge daily, some are more successful than others. To designers and marketers, factors that make a campaign successful may completely differ, as what is most important to them to illustrate in a campaign. This session will delve into various successfully designed marketing campaigns while examining those successes through the lens of a marketer in order to provide designers with new insights.

Tap Shoes, Treadmills & Tacos

Christopher Ayres, Executive Creative Director, Taco Bell

Type: Breakout|Track: In-House

5/08/2019 3:15 PM - 4:00 PM

Breakout | In-House

Speaker

Christopher Ayres

Christopher Ayres

Executive Creative Director

Taco Bell

Tap Shoes, Treadmills & Tacos



Not everyone’s creative path is a straight line. From tap dancing in musicals to NYC agency life to rebranding celeb-obsessed workout Barry’s Bootcamp, I clearly love to zig-zag where my interests and passions take me. And I’d argue that you should, too. Armed with a set of seemingly unrelated experiences, I’ve helped build Taco Bell’s in-house agency with empathy, curiosity and creativity at the core. And that multidisciplinary approach has been vital for our brand to not just live in culture, but also create it.




  • Let’s get physical: learn some tap moves and test your fitness prowess! (Kidding. Sort of.)

  • Inspire others and build culture within a safe creative space—or find your own personal passion projects that break through.

  • Gossip over behind-the-scenes secrets from Taco Bell HQ, including our test kitchen and my favorite in-house projects.

4:15 PM - 5:00 PM

Innovation

Liz Kiehner, IBM

Type: Breakout|Track: Creative Leadership

5/08/2019 4:15 PM - 5:00 PM

Breakout | Creative Leadership

Speaker

Innovation

Designs That Speak The Customer's Lingo

Jeffrey Shaw, Host of Creative Warriors podcast & Branding Consultant

Type: Breakout|Track: Design + Creativity

5/08/2019 4:15 PM - 5:00 PM

Breakout | Design + Creativity

Speaker

Jeffrey Shaw

Jeffrey Shaw

Host of Creative Warriors podcast & Branding Consultant

Designs That Speak The Customer's Lingo

Speaking a shared lingo creates a level of communication so connected that it paradoxically seems unspoken. This is what excellent design does as well. Learn how to design using the concept of Lingo to create designs that people can feel beyond what they can express with words. It’s this emotional connection to your design work that is necessary to stand out, compel your audience and establish resonance. You’ll learn how to more clearly define the lingo of your company or audience and a 5-Step Secret Language Strategy to decode their emotional triggers. The result will reinforce company culture, create a consistent brand voice, unify teams, and inspire brand loyalty.  

They Wouldn’t Let Me Have Photoshop: When CEO’s Get Creative

Sara Hyman, CEO North America, Jones Knowles Ritchie

Type: Breakout|Track: Dieline Conference

5/08/2019 4:15 PM - 5:00 PM

Breakout | Dieline Conference

Speaker

Sara Hyman

Sara Hyman

CEO North America

Jones Knowles Ritchie

They Wouldn’t Let Me Have Photoshop: When CEO’s Get Creative

Look, Listen, Create, Repeat × Forever

Scott Boms, Global Design Lead, Facebook Analog Research Lab

Type: Breakout|Track: Digital

5/08/2019 4:15 PM - 5:00 PM

Breakout | Digital

Speaker

Scott Boms

Scott Boms

Global Design Lead

Facebook Analog Research Lab

Look, Listen, Create, Repeat × Forever

Presence, observation, and listening are some of the most powerful tools at our disposal as designers. They’re skills that enable us to uncover the questions to ask and which lead to unexpected connections and novel or interesting approaches to solving problems. But deadlines, overwork, and our own ability to be fully present leave us feeling as though the world and the place of technology in it is increasingly working against us.

Using personal anecdotes, observations, and projects from the Analog Research Lab at Facebook as a backdrop, this talk will touch on reclaiming an ability to be open and alert to the influence of stillness and listening on your creative energies, provide clues for how to tap into the zeitgeist to meaningfully influence priorities and accepted norms and behaviors, and how these skills can lead to stronger, more empathetic, and collaborative organizations.

When To Skip Design Research

Type: Breakout|Track: HOW Marketing Live

5/08/2019 4:15 PM - 5:00 PM

Breakout | HOW Marketing Live

Speaker

When To Skip Design Research

5:15 PM - 6:00 PM

[Main Stage] Don’t Be Afraid Of Being A Tiny, Ugly, Failure!

Chip Kidd, Graphic Designer and Writer , Knopf Doubleday Publishing Group

Type: General Session

5/08/2019 5:15 PM - 6:00 PM

General Session

Speaker

Chip Kidd

Chip Kidd

Graphic Designer and Writer

Knopf Doubleday Publishing Group

[Main Stage] Don’t Be Afraid Of Being A Tiny, Ugly, Failure!

6:00 PM - 6:30 PM

Dieline Awards

Type: General Session

5/08/2019 6:00 PM - 6:30 PM

General Session

Speaker

Dieline Awards

6:00 PM - 7:30 PM

Exhibit Hall Open

5/08/2019 6:00 PM - 7:30 PM

Speaker

Exhibit Hall Open

Networking Reception

Type: Networking

5/08/2019 6:00 PM - 7:30 PM

Networking

Speaker

Networking Reception

Thursday, May 9

7:30 AM - 8:30 AM

Networking Walk

Type: Networking

5/09/2019 7:30 AM - 8:30 AM

Networking

Speaker

Networking Walk

7:30 AM - 6:30 PM

Registration Open

5/09/2019 7:30 AM - 6:30 PM

Speaker

Registration Open

8:00 AM - 9:00 AM

Exhibit Hall Open

5/09/2019 8:00 AM - 9:00 AM

Speaker

Exhibit Hall Open

Speed Coaching

Type: Networking

5/09/2019 8:00 AM - 9:00 AM

Networking

Speaker

Speed Coaching

Table Topics

Type: Networking

5/09/2019 8:00 AM - 9:00 AM

Networking

Speaker

Table Topics

9:00 AM - 9:45 AM

[Main Stage]

Jocelyn K. Glei, Host, Hurry Slowly

Type: General Session

5/09/2019 9:00 AM - 9:45 AM

General Session

Speaker

Jocelyn K. Glei

Jocelyn K. Glei

Host

Hurry Slowly

[Main Stage]

10:00 AM - 10:45 AM

Want Better Clients? Cure Their Pain!

Ilise Benun, Business Coach, Marketing-Mentor.com

Type: Breakout|Track: Creative Freelancer

5/09/2019 10:00 AM - 10:45 AM

Breakout | Creative Freelancer

Speaker

Ilise Benun

Ilise Benun

Business Coach

Marketing-Mentor.com

Want Better Clients? Cure Their Pain!

When you work for yourself, success is measured by the quality of your clients. So, how do you find better ones? HOW Design Live’s Freelancer Track for 2019 is designed to help you level up your business and attract higher quality clients using advanced media and content marketing tools.



Key takeaways:




  • Learn how to identify your ideal clients’ pain points

  • Learn the universal pain points every client suffers from

  • Learn how to develop and leverage your own content via blogs, books, video, podcasts, and more

What Do We Want Design To Be?

Khoi Vinh, Principal Designer , Adobe

Type: Breakout|Track: Design + Creativity

5/09/2019 10:00 AM - 10:45 AM

Breakout | Design + Creativity

Speaker

Khoi Vinh

Khoi Vinh

Principal Designer

Adobe

What Do We Want Design To Be?

Design success stories are everywhere, but the design profession remains largely in a state of arrested development—neither as well understood nor as well valued as our peers in technology. If we are committed to fulfilling design’s potential, we need to examine closely our ambitions, and our motivations. In this talk, Adobe Senior Principal Designer Khoi Vinh, writer at Subtraction.com, former design director for NYTimes.com, and named one of Fast Company’s “Fifty Most Influential Designers,” takes a sober look at what’s holding design back and where it can go next.

[Dieline]

Giles Verdon, Head of Earthcare, LUSH

Type: Breakout|Track: Dieline Conference

5/09/2019 10:00 AM - 10:45 AM

Breakout | Dieline Conference

Speaker

Giles Verdon

Giles Verdon

Head of Earthcare

LUSH

[Dieline]

Scaling Design Sprints: Design Transformation At The Home Depot

Brooke Creef, UX Manager, Design Sprints, The Home Depot

Paul Stonick, Director, Online UX , The Home Depot

Type: Breakout|Track: Digital

5/09/2019 10:00 AM - 10:45 AM

Breakout | Digital

Speakers

Brooke Creef

Brooke Creef

UX Manager, Design Sprints

The Home Depot

Paul Stonick

Paul Stonick

Director, Online UX

The Home Depot

Scaling Design Sprints: Design Transformation At The Home Depot

Our session provides a strategic overview of the Design Sprint framework and how we are scaling to drive design transformation, empower teams and foster a culture of innovation within The Home Depot. Specifically, we discuss the operational strategy used to create a robust, scalable Design Sprint program to effectively alter the behaviors and mindsets necessary to drive organizational change. Lastly, we discuss the ROI of investing in Design Thinking efforts.

Key take-aways:  

  1. Learn how to scale Design Thinking and Design Sprints across the Enterprise to drive customer-focus, co-creation and organizational change
  2. Understand the ROI of investing in Design Thinking efforts

Why Innovation is Rarely Authorized

Stephen Gates, Head of Design Transformation , InVision

Greg Larkin, Senior Advisor, Goldman Sachs-spin-off Streetlinx

Sina Mossayeb, Managing Director, Expa

Type: Breakout|Track: In-House

5/09/2019 10:00 AM - 10:45 AM

Breakout | In-House

Speakers

Stephen Gates

Stephen Gates

Head of Design Transformation

InVision

Greg Larkin

Greg Larkin

Senior Advisor

Goldman Sachs-spin-off Streetlinx

Sina Mossayeb

Sina Mossayeb

Managing Director

Expa

Why Innovation is Rarely Authorized

Every company says they want more innovation and leaders who are able to deliver it yet they are often more afraid of extinction than the change that’s necessary for that innovation to be created. As a result, innovation often happens when teams go against the rules and even risk their jobs to get it done. This panel discussion made up of some of the world’s leading voices on creativity and innovation will look at why this is the case and share stories of success and failure from working with SYPartners, Diesel, Starwood Hotels, Citi, Google, PWC and more.

11:00 AM - 11:45 AM

Your Branding Bat Signal: How To Create Messaging That Attracts The Clients You Want

Terri Trespicio, Co-Creator, Lights Camera Expert

Type: Breakout|Track: Creative Freelancer

5/09/2019 11:00 AM - 11:45 AM

Breakout | Creative Freelancer

Speaker

Terri Trespicio

Terri Trespicio

Co-Creator

Lights Camera Expert

Your Branding Bat Signal: How To Create Messaging That Attracts The Clients You Want

It’s one thing to be passionate about what you do; it’s another to be compelling. And that’s what a powerful brand does. Your brand is not just a logo or tagline. It’s what your work means to other people. Join brand advisor and HOW favorite Terri Trespicio for an entertaining and interactive session on reframing your work and your brand so you can leverage it to reach the people you want most.





Key takeaways:




  1. The biggest mistakes business owners, freelancers, and entrepreneurs make when creating their brands

  2. How to make your business compelling to your key audience

  3. How to identify the DNA of your brand and iterate it across platforms

[Dieline]

Natasha Jen, Partner, Pentagram

Type: Breakout|Track: Dieline Conference

5/09/2019 11:00 AM - 11:45 AM

Breakout | Dieline Conference

Speaker

Natasha Jen

Natasha Jen

Partner

Pentagram

[Dieline]

Designing Emotionally Intelligent Machines

Pamela Pavliscak, Faculty , Pratt Institute

Type: Breakout|Track: Digital

5/09/2019 11:00 AM - 11:45 AM

Breakout | Digital

Speaker

Pamela Pavliscak

Pamela Pavliscak

Faculty

Pratt Institute

Designing Emotionally Intelligent Machines

As technology becomes deeply integrated into every aspect of our lives, people have begun to expect more emotionally intelligent interactions. But smartphones don’t know if we’re having a good day or a bad day, connected homes can't really communicate with empathy, and cars couldn’t care less about compassion. Technology is developing more IQ, but it still lacks EQ.

Artificial intelligence is starting to tune in to emotional signals, but in a limited way. Current design practices account for just a few emotions. In the near future, designers, developers, and entrepreneurs will be called on to develop technology with greater emotional intelligence. Join Pamela in exploring the new world of emotion AI and its implication for our work.

You'll learn:




  •     How the latest emotion tech will change how we design

  •     How to blend principles of emotional intelligence with design thinking

  •     Why we should be modeling relationships over experiences

Design + Marketing + Truth & Purpose = A Perfect Love Story

Jennifer Giannotti-Genes, Associate Global Design Director, Colgate-Palmolive Company, Personal Care Category & Hill’s Pet Nutrition

Type: Breakout|Track: In-House

5/09/2019 11:00 AM - 11:45 AM

Breakout | In-House

Speaker

Jennifer Giannotti-Genes

Jennifer Giannotti-Genes

Associate Global Design Director

Colgate-Palmolive Company, Personal Care Category & Hill’s Pet Nutrition

Design + Marketing + Truth & Purpose = A Perfect Love Story

What happens when all silos are collapsed and true love for a brand’s mission is in harmony among the entire team?

Sounds like a fairytale right? …Well fiction it’s not!

Join members of the Colgate-Palmolive Global Design Team, Beardwood & Co. Design Agency and the Hill’s Pet Nutrition Marketing Team- along with a very Special Guest, to hear more about how they came together and used the power of their collective passions to drive new ways of working and creating.

Hear how they built lasting partnerships that support their brand’s mission on this incredible journey of a redesign - for one of their most valued brands.

12:00 PM - 1:00 PM

Speed Coaching

Type: Networking

5/09/2019 12:00 PM - 1:00 PM

Networking

Speaker

Speed Coaching

Table Topics

Type: Networking

5/09/2019 12:00 PM - 1:00 PM

Networking

Speaker

Table Topics

12:00 PM - 2:00 PM

Lunch On Your Own

5/09/2019 12:00 PM - 2:00 PM

Speaker

Lunch On Your Own

12:00 PM - 4:00 PM

Exhibit Hall Open

5/09/2019 12:00 PM - 4:00 PM

Speaker

Exhibit Hall Open

2:15 PM - 3:00 PM

[Main Stage] Sharing Personal Stories Is A Form Of Activism

Timothy Goodman, Designer, Illustrator, Author

Type: General Session

5/09/2019 2:15 PM - 3:00 PM

General Session

Speaker

Timothy Goodman

Timothy Goodman

Designer, Illustrator, Author

[Main Stage] Sharing Personal Stories Is A Form Of Activism

Timothy Goodman's greatest joy as a designer and an artist is connecting to another human being emotionally through his work and words. Whether it's a large scale mural on the streets of NYC, a marker scrawling on a Uniqlo T-Shirt, or a web-based social experiment that documents his life, he wants to start dialogues about difficult topics such as love, heartbreak, politics, race, therapy and mental health. Join Timothy as he talks about what it means to create this kind of work and how it brings value to himself and others.

3:15 PM - 4:00 PM

How To Get And Keep Media Attention

Terri Trespicio, Co-Creator, Lights Camera Expert

Paula Rizzo, Senior Video Producer

Type: Breakout|Track: Creative Freelancer

5/09/2019 3:15 PM - 4:00 PM

Breakout | Creative Freelancer

Speakers

Terri Trespicio

Terri Trespicio

Co-Creator

Lights Camera Expert

Paula Rizzo

Paula Rizzo

Senior Video Producer

How To Get And Keep Media Attention

When it comes to growing your brand or business, launching a start-up, and becoming known for what you do—media is a game changer. While you’re busy bootstrapping your business, how can you get the attention and interest of producers, editors, and bloggers? How can you make your work, your passion, and your expertise compelling to the media—and everyone who consumes it? You need to understand what the media wants, and how to give it to them.





Join media veterans Paula Rizzo and Terri Trespicio for a crash course on how to crack the media code and craft the pitch that gets you attention. Bring your ideas, your ambitions, and a notebook, and strap in for a fast-paced session that will change the way you see your business—and your potential. 



Key takeaways:




  1. An inside tour of the media industry and how it can boost your visibility

  2. Learn the blind spots that experts and even PR pros miss when it comes to connecting with the media

  3. How to position yourself and your business for the media



Developing An Entrepreneur Approach To Creating And Designing Innovative Products And Services That Break New Ground

Sina Mossayeb, Managing Director, Expa

Type: Breakout|Track: Design + Creativity

5/09/2019 3:15 PM - 4:00 PM

Breakout | Design + Creativity

Speaker

Sina Mossayeb

Sina Mossayeb

Managing Director

Expa

Developing An Entrepreneur Approach To Creating And Designing Innovative Products And Services That Break New Ground

Whether you are a startup or work in house for a big org, adopting an entrepreneur approach can help you create impact in your work.





Take aways:




  1. Key behaviors to cultivate and promote within your org or team

  2. Key mindset traits required to foster an environment for innovative design

  3. Examples of how to start right away in your org from insights gained from some of the more creative and successful companies today

Presentations That Rock: How To Stand Up There And Slay

Stefan Mumaw, Creative Director, First Person

Type: Breakout|Track: Design + Creativity

5/09/2019 3:15 PM - 4:00 PM

Breakout | Design + Creativity

Speaker

Stefan Mumaw

Stefan Mumaw

Creative Director

First Person

Presentations That Rock: How To Stand Up There And Slay

It’s the stuff of introvert nightmares: standing up in front of a group of people and presenting… anything. Generating ideas is easy, selling those ideas is…terrifying. But First Person Sr Creative Director Stefan Mumaw has you covered. He’ll break down the formula for building powerful presentations, from planning through visual support. A presentation is so much more than a slide deck, and Stefan will show you how to build the type of presentation strategies that lead to those BOOM moments we all covet as creatives. If you want your presentations to be more than a Keynote file and a tall glass of hope, Stefan can show you how anyone, introvert or extrovert, can spin a yarn worth hearing. Here’s a hint: great presentations always have something unexpected, and you can expect nothing less from Stefan's lively, humorous, and perhaps even informative session.

The Future of Sustainable Packaging Panel: Part 1

Dr. Andrew Dent, Vice President, Library & Materials Research, Material ConneXion

Sian Sutherland, Co-Founder, A Plastic Planet

Brandi Parker, Head Of Realization, Pearlfisher

Giles Verdon, Head of Earthcare, LUSH

Type: Breakout|Track: Dieline Conference

5/09/2019 3:15 PM - 4:00 PM

Breakout | Dieline Conference

Speakers

Dr. Andrew Dent

Dr. Andrew Dent

Vice President, Library & Materials Research

Material ConneXion

Sian Sutherland

Co-Founder

A Plastic Planet

Brandi Parker

Brandi Parker

Head Of Realization

Pearlfisher

Giles Verdon

Giles Verdon

Head of Earthcare

LUSH

The Future of Sustainable Packaging Panel: Part 1

This year at the Dieline Conference, we have curated a panel that will discuss the future of sustainable packaging. Moderated by Andrew Dent, Executive Vice President and Research Chief Material Scientist at Material ConneXion®, he will chat with Lush Cosmetics' Earthcare and Engineering Circle member Giles Verdon, A Plastic Planet co-founder Sian Sutherland, and Pearlfisher's Head of Realization Brandi Parker about how designers and brands can tackle the plastic issue with the power of design.

Topics discussed will range from what the world of packaging will look like in the next 5-15 years, and if governments should take the initiative and implement state and country-wide regulations or bans on single-use plastics, or if the issue is the sole responsibility of brands. Also, what does eliminating plastic packaging look like globally?

Personal Strategies for Creative Leadership (Vol 3)

Andrew LaMonica, Executive Creative Director, Global Brand Strategist

Type: Breakout|Track: In-House

5/09/2019 3:15 PM - 4:00 PM

Breakout | In-House

Speaker

Andrew LaMonica

Andrew LaMonica

Executive Creative Director, Global Brand Strategist

Personal Strategies for Creative Leadership (Vol 3)

We are at a moment in history where Design Leaders have the opportunity to affect business and make swinging cultural changes in a way that is unprecedented. This session will share tools to influence business, be a more effective leader, engage successfully with the senior leadership, and accelerating your growth in an organization.



1) Focuses on the best practices of high-performing leaders and prepares you to succeed at the highest levels of your organization.



2) Addresses personal blind spots and how to make decisions with greater confidence.



3) Aligns your leadership approach with your personal style, your responsibilities, and the challenges at your organization.

4:15 PM - 5:00 PM

Publishing For Creatives: Should You Become An Author

Bridget Watson Payne, Executive Editor of Art & Design, Chronicle Books

Type: Breakout|Track: Creative Freelancer

5/09/2019 4:15 PM - 5:00 PM

Breakout | Creative Freelancer

Speaker

Bridget Watson Payne

Bridget Watson Payne

Executive Editor of Art & Design

Chronicle Books

Publishing For Creatives: Should You Become An Author

Dreaming of seeing your work published in book form? Art and design book editor Bridget Watson Payne will help get you closer to that dream, demystifying the publishing industry and explaining how designers go about being the authors of books. Learn how to develop your best idea, craft a book proposal, get in touch with a publisher, connect with your book’s audience, and so much more! A talk followed by an interactive activity, this presentation will help get you ready to take your project idea to the next level. Key takeaways the audience will leave with include: Insider industry knowledge that demystifies the publishing process; The confidence to brainstorm book ideas and decide whether authorship is for you; And a clear understanding of how to pitch book projects to publishers and hone an elevator pitch.

2019 Logo Trends: The Good, The Badass, and The Ugly

Bill Gardner, Owner, President, Gardner Design

Type: Breakout|Track: Design + Creativity

5/09/2019 4:15 PM - 5:00 PM

Breakout | Design + Creativity

Speaker

Bill Gardner

Bill Gardner

Owner, President

Gardner Design

2019 Logo Trends: The Good, The Badass, and The Ugly

Brace yourself for this fast-paced, intense and pithy design forecast. The world of identity design continues to evolve, bringing unexpected changes with it. As we watch marks break free of conventional rules, there are bound to be some missteps along the way. But at the same time, we’re uncovering new paths that will push our craft even higher. Join LogoLounge Founder Bill Gardner as he debuts this year's edition of his much-anticipated Logo Trend Report. Capture why “Trends Good” and “Trendy Bad,” and how the current trajectory of design could influence the work you do for internal and external clients. Expect the unpredictable – this is a session you won't want to miss!

Punks And Pinstripes The Secret Society Of Exponential Intrapreneurship

Greg Larkin, Senior Advisor, Goldman Sachs-spin-off Streetlinx

Type: Breakout|Track: Design + Creativity

5/09/2019 4:15 PM - 5:00 PM

Breakout | Design + Creativity

Speaker

Greg Larkin

Greg Larkin

Senior Advisor

Goldman Sachs-spin-off Streetlinx

Punks And Pinstripes The Secret Society Of Exponential Intrapreneurship

Inside of every huge company rests a dormant volcano of intrapreneurs waiting to be activated, waiting to disrupt the status quo, waiting to create an innovation inflection point.



But they often suppress their innovation superpowers for fear of being ostracized. They keep their heads down, follow the formula, and try not make too many waves. 



Greg Larkin, serial intrapreneur and best-selling author of This Might Get Me Fired, brings us into the room where bold intrapreneurs refuse to slow down and defer their dreams. He shares stories from Google, PwC, and Bloomberg where a new generation of leaders find their voice, build community, and create a “new normal” for their company, their market and themselves. 



You’ll learn how to: 




  1. Build an innovation coalition - The entrepreneur underground consists of  people who don’t seem to belong together. In a large corporation this usually is a powerful executive in total solidarity with someone who refuses to hide their neck tattoo. 

  2. Enlist The Godfather. The Godfather is the one executive who’s more afraid of extinction than change. They are the powerful leaders within an organization who are determined to leave a legacy of innovation and modernization. 

  3. Announce The Arrival of A New Era . Word of an innovation coalition travels fast in a huge company. Great intrapreneur teams announce their arrival with a bang. 

The Future of Sustainable Packaging Panel: Part 2

Dr. Andrew Dent, Vice President, Library & Materials Research, Material ConneXion

Sian Sutherland, Co-Founder, A Plastic Planet

Brandi Parker, Head Of Realization, Pearlfisher

Giles Verdon, Head of Earthcare, LUSH

Type: Breakout|Track: Dieline Conference

5/09/2019 4:15 PM - 5:00 PM

Breakout | Dieline Conference

Speakers

Dr. Andrew Dent

Dr. Andrew Dent

Vice President, Library & Materials Research

Material ConneXion

Sian Sutherland

Co-Founder

A Plastic Planet

Brandi Parker

Brandi Parker

Head Of Realization

Pearlfisher

Giles Verdon

Giles Verdon

Head of Earthcare

LUSH

The Future of Sustainable Packaging Panel: Part 2

This year at the Dieline Conference, we have curated a panel that will discuss the future of sustainable packaging. Moderated by Andrew Dent, Executive Vice President and Research Chief Material Scientist at Material ConneXion®, he will chat with Lush Cosmetics' Earthcare and Engineering Circle member Giles Verdon, A Plastic Planet co-founder Sian Sutherland, and Pearlfisher's Head of Realization Brandi Parker about how designers and brands can tackle the plastic issue with the power of design.

Topics discussed will range from what the world of packaging will look like in the next 5-15 years,  and if governments should take the initiative and implement state and country-wide regulations or bans on single-use plastics, or if the issue is the sole responsibility of brands. Also, what does eliminating plastic packaging look like globally?

Keeping Commerce Human with Etsy

Lyanne Dubon-Aguilar, Associate Creative Director, Etsy

Type: Breakout|Track: In-House

5/09/2019 4:15 PM - 5:00 PM

Breakout | In-House

Speaker

Lyanne Dubon-Aguilar

Lyanne Dubon-Aguilar

Associate Creative Director

Etsy

Keeping Commerce Human with Etsy

Etsy is the global marketplace for unique and creative goods. It’s home to a universe of special, extraordinary items, from unique handcrafted pieces to vintage treasures. Learn about the transformation of the brand over the years and how we are evolving for the future; balancing effort and impact all done in the spirit of Etsy’s iterative values-driven culture.

5:15 PM - 5:30 PM

HOW+PRINT Awards

Type: General Session

5/09/2019 5:15 PM - 5:30 PM

General Session

Speaker

HOW+PRINT Awards

5:45 PM - 6:30 PM

[Main Stage]

Shantell Martin, Visual Artist

Type: General Session

5/09/2019 5:45 PM - 6:30 PM

General Session

Speaker

Shantell Martin

Shantell Martin

Visual Artist

[Main Stage]

We are all on these unique journey as creative, as artist, as musicians, as thinkers. But where does it all lead us, what’s the point. Recently exploring the idea that artist are business people. This is not a new idea, it is just what it is. Yet the more I learn about art and the art world the more I'm exposed to a system that has created a facade around what it really is..... We lose something here by not divorcing ourselves from this idea.



I'd like to talk about a continuation of where my art has brought me today, some of the questions and issues that have come my way. We are in a place where we are seeing new models being created and some of the power being shifted, but we need to help this along and create a future where artist have more say, freedom and power.

6:30 PM - 8:00 PM

Closing Reception

Type: Networking

5/09/2019 6:30 PM - 8:00 PM

Networking

Speaker

Closing Reception

Friday, May 10

8:30 AM - 2:00 PM

Registration Open

5/10/2019 8:30 AM - 2:00 PM

Speaker

Registration Open

9:30 AM - 10:15 AM

[Main Stage]

Elizabeth Gilbert, Bestselling Author • Novelist • Memoirist

Type: General Session

5/10/2019 9:30 AM - 10:15 AM

General Session

Speaker

Elizabeth Gilbert

Elizabeth Gilbert

Bestselling Author • Novelist • Memoirist

[Main Stage]

10:30 AM - 11:15 AM

Produce Like A Pro: How To Create Compelling Video And Handle Any On-Camera Opportunity

Paula Rizzo, Senior Video Producer

Type: Breakout|Track: Creative Freelancer

5/10/2019 10:30 AM - 11:15 AM

Breakout | Creative Freelancer

Speaker

Paula Rizzo

Paula Rizzo

Senior Video Producer

Produce Like A Pro: How To Create Compelling Video And Handle Any On-Camera Opportunity

There's no question - video is where it's at these days. In fact, 45% of people watch more than an hour of Facebook or YouTube videos a week. Video is a powerful way to find an audience and engage clients and fans. Join Paula Rizzo, an Emmy award-winning television producer and bestselling author, on how to produce compelling video content and prepare for on-camera appearances that will dazzle.





You'll learn:




  1. The secret to creating dynamic and powerful videos that will catch the eye of customers.

  2. The dos and don'ts of video production.

  3. How to use videos in your business as a marketing and publicity tool to secure media and attract consumer interest.

Build Your Brand With LinkedIn

Kristin Ellison, Manager of Content, LinkedIn Learning, lynda.com

Type: Breakout|Track: Design + Creativity

5/10/2019 10:30 AM - 11:15 AM

Breakout | Design + Creativity

Speaker

Kristin Ellison

Kristin Ellison

Manager of Content

LinkedIn Learning, lynda.com

Build Your Brand With LinkedIn

Does LinkedIn really matter for creative pros? YES!






  1. LinkedIn has more than 500M members worldwide

  2. 2 new members join every second

  3. Nearly every industry uses LinkedIn to find and vet job candidates

  4. More than 90% of recruiters rely on the site





If you don’t have an up to date and complete LinkedIn profile, you’re potentially missing out on opportunities. The people that are hiring are on LinkedIn, and you need to put your best foot forward there as well.





In this workshop, you’ll learn how use several products within the LinkedIn ecosystem to build brands and find work. It all begins with a great personal profile or company page designed to show up in searches done by the people you want to connect with, and it needs to showcase you, your work, what you care about, and all you have to offer. Personal profiles are so much more than a static resume online, especially for creative professionals that require a way to present their latest visual work in an organized and thoughtful way.





Once your profile is strong and up to date, the next step is using LinkedIn to become a thought leader. By writing articles on the LinkedIn platform, participating in LinkedIn groups, and sharing content that your communities seek, you’ll be seen as someone with their finger on the pulse, and a go-to person. Get essential tips on how to write articles that will get traction and resonate with your audience.





Lastly, learn how to drive your freelance business with ProFinder, a matchmaking service between freelancers and clients. A large proportion of requests for proposals in its business categories are for marketing, branding, and design, many of which come from small business owners.



Attendees will learn:




  1. why having a complete personal profile on LinkedIn is important

  2. how to showcase visual work on LinkedIn

  3. how to use other LinkedIn products to build their personal or their client’s brands

  4. how to get jobs, large or small, using ProFinder

[Dieline]

Type: Breakout|Track: Dieline Conference

5/10/2019 10:30 AM - 11:15 AM

Breakout | Dieline Conference

Speaker

[Dieline]

Object-Oriented UX: Simplify Your Pixels And Your Process

Sophia Prater, Founder, Rewired

Type: Breakout|Track: Digital

5/10/2019 10:30 AM - 11:15 AM

Breakout | Digital

Speaker

Sophia Prater

Sophia Prater

Founder

Rewired

Object-Oriented UX: Simplify Your Pixels And Your Process

Designers of the digital world are constantly challenged by complexity clutter. Without hyper vigilance, extraneous design elements can easily creep into our products. These extra modules, screens, and interactions not only increase development costs, they also make life harder for users. The more stuff to process, the more users have to slow down, think, and learn.





Through the magic of object-oriented UX, we will learn to ask and answer the following questions:






  1. What are the objects in this world?

  2. What is their structure?

  3. How do they connect?

  4. How do they relate to the user?





By baking these answers into the bones of our information architecture, we’ll gain clarity on our screen design, interaction design, content strategy, and even how the product should be built.

[In-House]

Brian Rice, Vice President, Design, Georgia Pacific

Type: Breakout|Track: In-House

5/10/2019 10:30 AM - 11:15 AM

Breakout | In-House

Speaker

Brian Rice

Brian Rice

Vice President, Design

Georgia Pacific

[In-House]

11:30 AM - 12:15 PM

Creative Freelancer Wrap Up + Q&A Panel

Ilise Benun, Business Coach, Marketing-Mentor.com

Terri Trespicio, Co-Creator, Lights Camera Expert

Bridget Watson Payne, Executive Editor of Art & Design, Chronicle Books

Paula Rizzo, Senior Video Producer

Type: Breakout|Track: Creative Freelancer

5/10/2019 11:30 AM - 12:15 PM

Breakout | Creative Freelancer

Speakers

Ilise Benun

Ilise Benun

Business Coach

Marketing-Mentor.com

Terri Trespicio

Terri Trespicio

Co-Creator

Lights Camera Expert

Bridget Watson Payne

Bridget Watson Payne

Executive Editor of Art & Design

Chronicle Books

Paula Rizzo

Paula Rizzo

Senior Video Producer

Creative Freelancer Wrap Up + Q&A Panel

Now that you know how to position yourself to get better clients, how to use the media, content marketing, video and more, and you may even have some clarity about whether becoming an author is the right thing for you, it’s time to digest everything. That’s the goal of the live Q&A wrap up with the Creative Freelancer Conference speakers, during which each presenter will offer a brief synopsis of her session and then answer questions. Attendees are also welcome to ask any other burning business, marketing and pricing questions so you’ll be ready to implement the new strategies and tactics immediately.

[Design & Creativity]

Karin Fong

Type: Breakout|Track: Design + Creativity

5/10/2019 11:30 AM - 12:15 PM

Breakout | Design + Creativity

Speaker

[Design & Creativity]

[Dieline]

Noreen Morioka & Nicole Jacek, Head of Design, Wieden + Kennedy

Type: Breakout|Track: Dieline Conference

5/10/2019 11:30 AM - 12:15 PM

Breakout | Dieline Conference

Speaker

Noreen Morioka &  Nicole Jacek

Noreen Morioka & Nicole Jacek

Head of Design

Wieden + Kennedy

[Dieline]

Designing For Trust

Che Douglas, SVP, Head of Design , The Wall Street Journal

Type: Breakout|Track: Digital

5/10/2019 11:30 AM - 12:15 PM

Breakout | Digital

Speaker

Che Douglas

Che Douglas

SVP, Head of Design

The Wall Street Journal

Designing For Trust

12:15 PM - 2:00 PM

Lunch On Your Own

5/10/2019 12:15 PM - 2:00 PM

Speaker

Lunch On Your Own

12:30 PM - 1:00 PM

[Dieline Closing Keynote]

Pum Lefebure, Co-Founder & Chief Creative Officer, Design Army

Type: Keynote|Track: Dieline Conference

5/10/2019 12:30 PM - 1:00 PM

Keynote | Dieline Conference

Speaker

Pum Lefebure

Pum Lefebure

Co-Founder & Chief Creative Officer

Design Army

[Dieline Closing Keynote]

2:15 PM - 3:00 PM

[Closing Keynote] Austin Kleon In Conversation With Debbie Millman

Debbie Millman, Host of Design Matters & Chair/Co-Founder of Masters in Branding Program, School of Visual Arts

Austin Kleon, New York Times bestselling author and artist

Type: Keynote

5/10/2019 2:15 PM - 3:00 PM

Keynote

Speakers

Debbie Millman

Debbie Millman

Host of Design Matters & Chair/Co-Founder of Masters in Branding Program

School of Visual Arts

Austin Kleon

Austin Kleon

New York Times bestselling author and artist

[Closing Keynote] Austin Kleon In Conversation With Debbie Millman



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