2019 Schedule

Monday, May 6

1:00 PM - 5:00 PM

Registration Open

Room: Lakeside Center Level 2 - Hall E Lobby

5/06/2019 1:00 PM - 5:00 PM

Room: Lakeside Center Level 2 - Hall E Lobby

Registration Open

Tuesday, May 7

8:00 AM - 6:30 PM

Registration Open

Room: Lakeside Center Level 2 - Hall E Lobby

5/07/2019 8:00 AM - 6:30 PM

Room: Lakeside Center Level 2 - Hall E Lobby

Registration Open

9:00 AM - 9:45 AM

Leadership Begins with You

Tina Essmaker, Coach, Writer, and Cofounder of The Great Discontent

Type: Breakout|Track: Creative Leadership|Room: E451b

5/07/2019 9:00 AM - 9:45 AM

Room: E451b

Breakout | Creative Leadership

Speaker

Tina Essmaker

Tina Essmaker

Coach, Writer, and Cofounder of The Great Discontent

Leadership Begins with You

You can’t lead others if you can’t lead yourself. Leadership is personal—it begins with you. In this talk, Coach Tina Essmaker will challenge you to lead from the inside out by weaving personal narrative and stories of what not to do with helping frameworks from her coaching practice, lessons from her time as a social worker, and research she acquired after interviewing hundreds of creatives as Editor in Chief of The Great Discontent magazine. You’ll leave with practical insights on how to better lead yourself and others, and you’ll feel a little less alone doing it.

Digital Marketing for Non-Marketers

India Lott, Founder, Gray Sole Media

Type: Breakout|Track: HOW Marketing Live|Room: E450a

5/07/2019 9:00 AM - 9:45 AM

Room: E450a

Breakout | HOW Marketing Live

Speaker

India Lott

India Lott

Founder

Gray Sole Media

Digital Marketing for Non-Marketers

This session will provide a general overview of digital marketing tools of which designers need to be aware.
Digital Strategy and Planning
-Understand how to plan, budget and resource effective digital marketing campaigns.
-Understand everything from budgeting, proper channel selection and analytics to reputation management and social customer service.
Ecommerce and Email
-Email Marketing for lead generation, demand gen for B2B and B2C audiences
-Segmentation
Social Media
-Understand how to develop and execute a successful social influencer campaign for your brand
-How to track and analyze each type of content posted across platforms
-Managing and understanding the ever-changing algorithms for social channels

9:00 AM - 10:15 AM

[WORKSHOP] Learn To Design And Build With Squarespace

Puno Puno, Founder , ilovecreatives and PeopleMap

Track: Workshop|Room: E271a

5/07/2019 9:00 AM - 10:15 AM

Room: E271a

Workshop

Speaker

Puno Puno

Puno Puno

Founder

ilovecreatives and PeopleMap

[WORKSHOP] Learn To Design And Build With Squarespace

I completely bootstrapped my two businesses as a Squarespace freelancer. In 2017, I made $100K and only worked 2 👏🏼 hours 👏🏼 a 👏🏼 day. Seriously, that was from just Squarespace websites! Not only that, I also built ilovecreatives.com without a programmer over a weekend. 

If you know how, you can build your own website and/or have a lucrative freelance business. So I'm sharing everything I can in this one hour and 15 minute workshop! We're gonna have fun because, yo, you gotta have fun.

Please bring a laptop and start a trial with the Brine Template.

Takeaways:

  • Squarespace vs. Shopify
  • Hear Puno's journey to $100K/year and only working 2 hours a day
  • Squarespace as an MVP for your next business idea
  • Why you don't need Developer Mode
  • How much code do you need to know? Learn some CSS
  • Hands on Design: Spacers, Fonts, and Image

Open to All Access Attendees Only

THINGS TO BRING: You will need a laptop for this session.

[WORKSHOP] Sesame Street 50 Years & Counting: Celebrating "Letter of the Day" Workshop

Theresa Fitzgerald, Sesame Workshop

Track: Workshop|Room: E271b

5/07/2019 9:00 AM - 10:15 AM

Room: E271b

Workshop

Speaker

Theresa Fitzgerald

Theresa Fitzgerald

Sesame Workshop

[WORKSHOP] Sesame Street 50 Years & Counting: Celebrating "Letter of the Day" Workshop

Sesame Street has been celebrating letters and numbers since the beginning in 1969.  Each show promotes letters and numbers as "sponsors" and "commercials" in a range of graphic styles and storytelling.  Sesame Street was a pioneer harnessing the power of media to educate while being engaging and entertaining.

As a kid, I loved the playfulness watching letters and numbers come to life. As a graphic designer, who loves typography, I am inspired by the creativity engaging letter forms to communicate deeper meaning.

In this workshop, designers create a “Letter/ Number of the Day” based on their personal memory and emotional connection to Sesame Street! To commemorate 50 years and Counting showcase their creativity post #thisismystreet

Open to All Access Attendees Only

9:00 AM - 11:30 AM

[WORKSHOP] Design Thinking Meets Radical Vulnerability: How To Cultivate A Whole-Person Empathy Practice

Karen Faith, Ethnographer, Strategist, Facilitator, Karen Faith, Inc.

Track: Workshop|Room: E267

5/07/2019 9:00 AM - 11:30 AM

Room: E267

Workshop

Speaker

Karen Faith

Karen Faith

Ethnographer, Strategist, Facilitator

Karen Faith, Inc.

[WORKSHOP] Design Thinking Meets Radical Vulnerability: How To Cultivate A Whole-Person Empathy Practice

The best first step in human-centered design, empathy practice can look like a deep-dive ethnography, a quick journey mapping session, or a single intimate interview. But the outcomes are often slippery stuff: circumstances and impressions, beliefs, attitudes, and fears. They are hard to see, harder to communicate, and impossible to hold still enough to trace — because they are entirely constructed by perceptions. We each have unique minds, bodies, hearts and guts. That’s why we need empathy to begin with. In this workshop, we will learn how to generate qualitative insights by better understanding the lens through which we receive them: ourselves.

  1. Learn the 4 points of distortion in communication
  2. Discover the nonverbal languages you already speak
  3. Examine 3-part empathy: presence, non-judgment and intention
  4. Practice mapping interior experiences, yours and others
  5. Experience giving and receiving supportive reflections

Using tools from co-counseling, creative collaboration, and mindfulness practice, we will approach empathic design research by first understanding our own experience. The workshop will include time for personal writing, one-on-one exchange, and voluntary group sharing on individual strengths and struggles. Having created maps of our own interior filters, we will practice receiving the experiences of others with deeper understanding and more confidence in our responses. While we will apply our learning to design research practices, this workshop will not focus on design strategy, but will serve as a training to conduct research with deeper understanding and skillfulness by preparing, grounding, and opening our most whole selves.

Note: emotional safety will be addressed and vigilantly supported, however, this experience is not intended for participants processing acute trauma.

Open to All Access Attendees Only

[WORKSHOP] Intro To Envision - Step One of Impactologie

Justin Ahrens, Creative Director, Rule29

Laurel Webster, Founding Partner & Art DIrector , Hersick+Webster

Lennie Gray Mowris, Magically Disgruntled Manifestor, Lenspeace

Track: Workshop|Room: E265

5/07/2019 9:00 AM - 11:30 AM

Room: E265

Workshop

Speakers

Justin Ahrens

Justin Ahrens

Creative Director

Rule29

Laurel Webster

Laurel Webster

Founding Partner & Art DIrector

Hersick+Webster

Lennie Gray Mowris

Lennie Gray Mowris

Magically Disgruntled Manifestor

Lenspeace

[WORKSHOP] Intro To Envision - Step One of Impactologie

Path to Impact: Is a strategic design methodology that combines the impact focus of design for good with the rigor of design strategy, sustainable design, systems thinking, and the theory of change to help designers envision, plan, design, measure, and share their impact.

Combining the ethics of socially responsible design with a sustainable design process the Path To Impact™ leads designers through the creation process from crafting initial assumptions to a case study reporting a project’s impact respecting the following four pillars impacting integral aspects of humanity: environment, society, culture, and economy.

Open to All Access Attendees Only

[WORKSHOP] Mobile Magic: Rethinking Design For People On The Go

Robert Generette, Illustrator, Educator, Vector Art Monster

Track: Workshop|Room: E259

5/07/2019 9:00 AM - 11:30 AM

Room: E259

Workshop

Speaker

Robert Generette

Robert Generette

Illustrator, Educator, Vector Art Monster

[WORKSHOP] Mobile Magic: Rethinking Design For People On The Go

Go on an inspiration adventure with Robzilla, out and about the venue to explore how you can create unique, professional designs from the universe around you. Use Adobe Capture to collect assets in the wild by turning the real world into smooth resizable vector graphics, seamless repeating patterns, or creating harmonized palettes from the colors you see. Build these assets into design kits in CC Libraries and Robzilla will show you how to use them in other Adobe products to create stunning images. You will walk away with a collection of professional assets for your future work, and with a box of new mobile tools to fast track inspiration, and speed up your design process.

Open to All Access Attendees Only

THINGS TO BRING

Required materials:
A mobile device or tablet (iOS or Android)


Recommended downloads:
All require an Adobe ID, which is free
Adobe Capture
Adobe Comp
Adobe Draw
Adobe Sketch


Recommended materials:
Sketch pad
Drawing/calligraphy pens and/or pencils
Laptop computer
Colorful magazine/s
Willingness to explore
Having an Adobe Creative Cloud subscription is not a requirement but does unlock bonus features.

[WORKSHOP] The Art Of The Story: Visual Storytelling: A Collaborative, Interactive Workshop

Debbie Millman, Host of Design Matters & Chair/Co-Founder of Masters in Branding Program, School of Visual Arts

Track: Workshop|Room: E258

5/07/2019 9:00 AM - 11:30 AM

Room: E258

Workshop

Speaker

Debbie Millman

Debbie Millman

Host of Design Matters & Chair/Co-Founder of Masters in Branding Program

School of Visual Arts

[WORKSHOP] The Art Of The Story: Visual Storytelling: A Collaborative, Interactive Workshop

Visual Storytelling is the art of using language and images to convey a narrative account of real or imagined events. Historically, humans have used this sharing of experience to pass on knowledge, beliefs, values, secrets and information. Through stories we explain how things are, why they are, and our role and purpose. Stories are the building blocks of knowledge and the foundation of memory and learning. Stories connect us with our humanness and link past, present, and future by sharing all of the possible consequences and outcomes of our behavior and actions.

Visual Storytelling combines the narrative text of a story with creative elements to augment and enhance the traditional storytelling process. By design, it is a co-creative process resulting in an intimate, interpretive expressive technique. Visual Storytelling passes on the essence of who we are and utilizes both language and art. Stories are a prime vehicle for assessing and interpreting events, experiences, and concepts from minor moments of daily life to the grand nature of the human condition. It is an intrinsic and basic form of human communication. Our ancestors as far back as the cave man have been using visual stories to document and record experiences. Today, the visualization of our personal stories is an integral and essential part of the human experience.

Effective visual storytelling is a remarkable art form. In this workshop, artist and writer Debbie Millman will work with a group of students interested in exploring the art of telling a story through a unique combination of images and words. In this workshop, we will investigate the ability stories have to honor the diversity and commonality of our collective human experience.

In this workshop, we will do the following:

  1. Work to define and refine the basic narrative structure of a story
  2. Plot the visual arc of a story
  3. Create the visual language of the story
  4. The workshop will result in the creation of a visual story for each participant.

Requirements of participants:

Each participant of this workshop should come to the workshop with a first draft of a short story or essay or poem. In addition, the participants should come with creative tools they would like to use to visually express their story, i.e., paint, canvases, boards, colored pencils, crayons, chalk, chalkboard, yarn, thread, fabric, paper, journals, photographs, etc. For examples, please look at “Look Both Ways: Illustrated Essays on the Intersection of Life and Design,” by Debbie Millman.

Favorite visual story results:

https://www.flickr.com/photos/debbiemillman/albums/72157676313411466

Images from past workshops:

– High School of Art & Design, New York, 2014

– Anderson University, South Carolina, 2013

– AIGA Austin Design Ranch Visual Storytelling Workshop, 2011

– University of Utah, Utah, 2010

– University of Hartford, 2010

– Academy of Art University, San Francisco, 2009 (and another set)

Open to All Access Attendees Only

10:00 AM - 10:30 AM

We’re All in this Together

Dawn Hancock, CEO, Firebelly

Type: Breakout|Track: Creative Leadership|Room: E451b

5/07/2019 10:00 AM - 10:30 AM

Room: E451b

Breakout | Creative Leadership

Speaker

Dawn Hancock

Dawn Hancock

CEO

Firebelly

We’re All in this Together

Whether designing a brand from the ground up or starting your own business—at some point, you're going to have to let go and embrace the unknown. As the founder of one of the first social impact-oriented design studios, Dawn has figured out the secret to making it work over the last 20 years: bringing people together and watching the magic unfold. From collaborating with an agency in unconventional ways to co-creating an annual type-based art exhibit, she’s learned that it pays to take a chance on big ideas and good people. Starting from the very beginning, she reflects on the choices—big and small—she's made along the way, and shares some thoughts on why we should all be more generous with ourselves and others.

How MIT Gets Inventive with Digital Storytelling

Adam Conner-Simons, Head of Communications & Media Relations, Massachusetts Institute of Technology

Type: Breakout|Track: HOW Marketing Live|Room: E450a

5/07/2019 10:00 AM - 10:30 AM

Room: E450a

Breakout | HOW Marketing Live

Speaker

Adam Conner-Simons

Adam Conner-Simons

Head of Communications & Media Relations

Massachusetts Institute of Technology

How MIT Gets Inventive with Digital Storytelling

In a crowded digital landscape, does it ever feel like your work isn’t making a dent?

6 years ago, MIT’s largest lab somehow had only 4,000 Twitter followers and virtually no social media engagement. But by revamping their marketing strategy and thinking critically about target audiences, the Computer Science and Artificial Intelligence Lab (CSAIL) now has nearly 100,000 followers and averages 100 retweets per post.

In this talk you’ll learn some concrete tips for creating more engaging content - and, in the process, helping your clients tell the right stories to the right people.

10:15 AM - 11:30 AM

[WORKSHOP] iPhoneography for Instagram Posts + Stories

Bonnie Tsang, Photographer and Social Media Consultant, Bonnie Tsang Studio

Track: Workshop|Room: E271b

5/07/2019 10:15 AM - 11:30 AM

Room: E271b

Workshop

Speaker

Bonnie Tsang

Bonnie Tsang

Photographer and Social Media Consultant

Bonnie Tsang Studio

[WORKSHOP] iPhoneography for Instagram Posts + Stories

The iPhone has become our primary camera and Instagram our main channel for social media. In this class, Bonnie Tsang, renowned photographer and social media consultant, will demonstrate how to dramatically improve your iPhone photos for Instagram. She'll also talk about how to create a beautiful but authentic and on-brand Instagram Stories and tips to overcome the algorithm as well.

Bonnie will teach you her favorite apps to edit your photos, allowing you to transform simple iPhone photos into stunning Instagram posts. She will also teach you how to streamline your Instagram in order to exemplify your personal style and aesthetic. You'll also learn tips to beat the new Instagram algorithm and learn to tell compelling stories for Instagram Stories. You’ll set yourself apart as you clearly form a visual voice heard above all others. This class is perfect for small business owners, bloggers, and creative entrepreneurs that want to build and strengthen their brands.

Open to All Access Attendees Only

THINGS TO BRING: a smartphone or tablet with the following apps installed:
Snapseed
Touch Retouch
VSCO

[WORKSHOP] Visual Storytelling On The Page: Comic Book Writing & Art Live Demonstration

Buddy Scalera, Associate Director of Social Media Solutions, Novartis

Mike Norton, Co-Founder, Four Star Studios

Andrew Pepoy, Comic Book Artist-Writer, Spicy Tomato Studios

Michael Moreci, Comic Book Author and Novelist

Track: Workshop|Room: E271a

5/07/2019 10:15 AM - 11:30 AM

Room: E271a

Workshop

Speakers

Buddy Scalera

Buddy Scalera

Associate Director of Social Media Solutions

Novartis

Mike Norton

Mike Norton

Co-Founder

Four Star Studios

Andrew Pepoy

Andrew Pepoy

Comic Book Artist-Writer

Spicy Tomato Studios

Michael Moreci

Michael Moreci

Comic Book Author and Novelist

[WORKSHOP] Visual Storytelling On The Page: Comic Book Writing & Art Live Demonstration

Learn how professional comic book creators outline, write, and draw a complete comic book page from beginning to end. Outlining, pacing, panel breakdown, and story arcs are discussed by professional editors, writers, artists, and colorists who work for mainstream publishers like Marvel, DC, Image, AfterShock, & Valiant. 

This special panel is a live demonstration of the process, as we break down a single page of a published comic, including editing, writing, and penciling for a 360-degree overview. This is a highly interactive panel where working pros demonstrate the way comics are planned and created. 

This live workshop is hosted by Buddy Scalera, who is a content strategist and marketer by day. By night, he is a comic book creator and educator with credits at Marvel Comics, including Deadpool and Weapon X. He's published six books on the craft and business of comic book storytelling. He teaches educational panels at comic book conventions, including New York Comicon, C2E2, and Long Beach Comicon. 

He'll be joined by Chicago-based comic book creator Tim Seeley, who has credits at Marvel and DC comics, including Batman. Together they will show how comic book scripts are formatted and interpreted on the page. 

KEY TAKEAWAYS:

  1. Comic book creative process from scripting to art
  2. Guiding and controlling the eye on the page
  3. Different ways to visualize and interpret the same script

Open to All Access Attendees Only

10:45 AM - 11:30 AM

Ok, What Now? How to Lead Through the Mess and Cope with Volatility

Alisa Wolfson, Head of Design , Leo Burnett

Type: Breakout|Track: Creative Leadership|Room: E451b

5/07/2019 10:45 AM - 11:30 AM

Room: E451b

Breakout | Creative Leadership

Speaker

Alisa Wolfson

Alisa Wolfson

Head of Design

Leo Burnett

Ok, What Now? How to Lead Through the Mess and Cope with Volatility

If you have been working in this industry for a week or decades, you can probably tell that things are always evolving. Just when you think you have it all figured out, boom, something shifts. Sometimes that push is just what you need. How to lead yourself and/or a team through success (or a mess) and cope with volatility.

In this session, you will learn:

  1. that change is a catalyst,
  2. obstacles are opportunities  
  3. optimism is a great tool.

Are We Just Apples & Oranges? How Creative And Marketing Can Stop Fighting And Combine Their Unique Gifts

Gaemer Gutierrez, Vice President, Creative Director, Staples

Rebecca Sears, Chief Marketing Officer, Plantation Products

Type: Breakout|Track: HOW Marketing Live|Room: E450a

5/07/2019 10:45 AM - 11:30 AM

Room: E450a

Breakout | HOW Marketing Live

Speakers

Gaemer Gutierrez

Gaemer Gutierrez

Vice President, Creative Director

Staples

Rebecca Sears

Rebecca Sears

Chief Marketing Officer

Plantation Products

Are We Just Apples & Oranges? How Creative And Marketing Can Stop Fighting And Combine Their Unique Gifts

Yankees & Red Sox. Hatfields & McCoys. Ali & Frazier. These are just a few of the great rivalries in our time. One of the oldest rivalries between Art and Commerce continues today in the form of Creative and Marketing teams. Join 2 experienced Marketing and Creative leaders for an interactive session. They will dive into the often misunderstood but critical relationship between Creative and Marketing teams to explore how they can stop killing each other and realize that they are just apples and oranges. 

11:30 AM - 12:45 PM

Lunch: Concessions Available for Purchase in Cafe

Room: Cafe

5/07/2019 11:30 AM - 12:45 PM

Room: Cafe

Lunch: Concessions Available for Purchase in Cafe

12:45 PM - 1:15 PM

HOW Connection With Stefan Mumaw

Stefan Mumaw, Creative Director, First Person

Type: Networking|Room: Cafe

5/07/2019 12:45 PM - 1:15 PM

Room: Cafe

Networking

Speaker

Stefan Mumaw

Stefan Mumaw

Creative Director

First Person

HOW Connection With Stefan Mumaw

1:30 PM - 1:45 PM

Opening Remarks

Type: General Session|Room: Lakeside Ballroom

5/07/2019 1:30 PM - 1:45 PM

Room: Lakeside Ballroom

General Session

Opening Remarks

1:45 PM - 2:30 PM

[Opening Keynote] Let’s Close the Imagination Gap

Beth Comstock, Author of Imagine It Forward

Type: Keynote|Room: Lakeside Ballroom

5/07/2019 1:45 PM - 2:30 PM

Room: Lakeside Ballroom

Keynote

Speaker

Beth Comstock

Beth Comstock

Author of Imagine It Forward

[Opening Keynote] Let’s Close the Imagination Gap

Too many of our organizations have become places of worship to optimization rather than symbols of inventiveness and adaptation. While we need optimization, we need imagination more. But it’s being squeezed out of how we work – maybe even out of us. Here’s a call for creative courage, and for seeding and sharing the imagination required to get to what’s next.

2:45 PM - 3:30 PM

Leading Simplified Design to Differentiate Your Company

Jon Bostock, Co-Founder & CEO, Truman's

Type: Breakout|Track: Creative Leadership|Room: E451b

5/07/2019 2:45 PM - 3:30 PM

Room: E451b

Breakout | Creative Leadership

Speaker

Jon Bostock

Jon Bostock

Co-Founder & CEO

Truman's

Leading Simplified Design to Differentiate Your Company

As a longtime executive leader at General Electric, the first COO of fan and light maker Big Ass Fans, and now CEO of a disruptive start-up, Jon Bostock has seen design become both a boon and hindrance to products of all types. In aiming to appeal to every possible consumer, the companies (and pretty much every large company) created increasingly complex designs. The result became a series of product lines that perplexed consumers, as well as multiple unique versions of a single design.

It became obvious to Jon. Simplified design and their accompanying product lines resonate with everyone:

  • Designers no longer feel forced to create watered-down work appealing to all.
  • Top executives crave the efficiencies and cost savings in manufacturing and supply chain.
  • Customers find the buying experience far easier when there’s no longer umpteen versions of the same product with just slight differences.

Learn about Jon’s experience upending the GE appliances portfolio, as he convinced people from 30 Rock to the factories to agree to rethink the GE brand. Then learn how he focused a sprawling line of fans and lights at Big Ass Fans before guiding the company to a record-setting $500 million sale.

Takeaways

  • Learn executive leadership strategies and how to best persuade your company’s executives to value simplified design.
  • How a simplified design approach creates a strong return on investment for companies of all sizes.
  • How to leverage Design to differentiate your company from competitors seeking to please everyone.

How To Discover, Capture, And Communicate Your Best Ideas

Terri Trespicio, Co-Creator, Lights Camera Expert

Type: Breakout|Track: Design + Creativity|Room: E353

5/07/2019 2:45 PM - 3:30 PM

Room: E353

Breakout | Design + Creativity

Speaker

Terri Trespicio

Terri Trespicio

Co-Creator

Lights Camera Expert

How To Discover, Capture, And Communicate Your Best Ideas

The newest product, idea, or campaign will be outdated sooner than you think. You don’t need just one to stand the test of time: You need a reliable approach for generating new ones. The very best creative efforts start with better questions. In this entertaining and interactive session, brand advisor, writer, and How favorite Terri Trespicio will share her question-driven process for coming up with the freshest, most compelling ideas and articulating those messages in ways that stick.

Executing The Inevitable Redesign

Jessica Brown, Director of UX , Vice Media

Type: Breakout|Track: Digital|Room: E350

5/07/2019 2:45 PM - 3:30 PM

Room: E350

Breakout | Digital

Speaker

Jessica Brown

Jessica Brown

Director of UX

Vice Media

Executing The Inevitable Redesign

Every designer dreams of tackling a large-scale redesign, right? It’s thrilling to craft a new brand identity, or rethink a digital experience from the ground up. On the flip side, redesigns can also feel daunting, with the risk of alienating loyal users by making sweeping changes. The excitement of making changes can also lead to an ever-expanding list of features, and missed deadlines due to scope creep.

Through case studies of redesigns at VICE and Rent the Runway, Jess will share a framework for strategizing and executing on digital product redesigns, from a creative’s point of view. By looking at the motivation for a redesign—from technology, to user experience, to branding—she'll outline critical questions that can help guide redesign projects smoothly from start to finish. 

In this talk, you’ll hear about how you as a designer can contribute to a digital redesign—from effectively advocating for a brand and identity, to understanding ways to ensure consistency on a code level, to aligning new feature ideas with product intentions. 

After this talk, you’ll take away:

  1. How to assess the motivations behind a redesign
  2. Critical questions to frame design exploration
  3. Strategies to keep a redesign project on track

Implications Of Journey Mapping For Designers

Jessica Best, Director of Data-Driven Marketing, BARKLEY

Type: Breakout|Track: HOW Marketing Live|Room: E450a

5/07/2019 2:45 PM - 3:30 PM

Room: E450a

Breakout | HOW Marketing Live

Speaker

Jessica Best

Jessica Best

Director of Data-Driven Marketing

BARKLEY

Implications Of Journey Mapping For Designers

In 2019, design means more than beautiful ad creative. Design is the opportunity to solve a problem, from experience design to product design. In order to think beyond a creative assignment, marketers and designers have to go past "sales-funnel-thinking" and delve into the customer's journey. This session will show you the key points of mapping the customer journey and ways to ensure that you're focused on solutions, resulting in more customer engage, meaning more effective designs with greater ROI.
What You'll Learn:
• How to elevate from funnel-thinking to customer journey-driven thinking
• How to think about designing experiences, systems and products, not just marketing collaterals or campaigns
• Examples of using customers' needs to drive design

Telling It Like It Is: Why Business Leaders Do Not Use Design As A Competitive Advantage

Denise Siebert, Former Vice President Design, The Kellogg Company

Type: Breakout|Track: In-House|Room: E450b

5/07/2019 2:45 PM - 3:30 PM

Room: E450b

Breakout | In-House

Speaker

Denise Siebert

Denise Siebert

Former Vice President Design

The Kellogg Company

Telling It Like It Is: Why Business Leaders Do Not Use Design As A Competitive Advantage

The companies that use design as a central business building strategy increase their revenue and shareholder returns at nearly twice the rate of their industry counterparts. With such strong data, why doesn't every company fully leverage design? This session will explore the conditions necessary for design to flourish and what is in the way of realizing those returns. Denise will share candid stories, industry leader insights, and practical solutions for using design as a true business driver.

Reinventing 2D Workflows with 3D for the Creative Pro

Daniel Baldwin, Immersive Computing Sales Enablement Manager , HP

Zorana Gee, Head of Product Manager for 3D and Immersive Division, Adobe

Mitch Harvey, 3D Innovation Manager, Deckers Brands

Type: Breakout|Track: Tools + Resources|Room: E351

5/07/2019 2:45 PM - 3:30 PM

Room: E351

Breakout | Tools + Resources

Speakers

Daniel Baldwin

Daniel Baldwin

Immersive Computing Sales Enablement Manager

HP

Zorana Gee

Zorana Gee

Head of Product Manager for 3D and Immersive Division

Adobe

Mitch Harvey

Mitch Harvey

3D Innovation Manager

Deckers Brands

Reinventing 2D Workflows with 3D for the Creative Pro

On this panel, HP is joined by members of Adobe’s Dimension Team and Deckers Brands’ 3D design team. Together, we will discuss how brands like Ugg, Hoka One One, and Teva are using Adobe Creative Cloud Apps, powered by Z by HP, to reinvent their workflows using 3D design work for 2D workflows.

3:45 PM - 4:30 PM

Creative Leadership Through the Lens of Purpose

Maryam Banikarim, Purpose-based Change Agent, Former, CMO Hyatt, Gannett, NBCU, Univision

Type: Breakout|Track: Creative Leadership|Room: E451b

5/07/2019 3:45 PM - 4:30 PM

Room: E451b

Breakout | Creative Leadership

Speaker

Maryam Banikarim

Maryam Banikarim

Purpose-based Change Agent

Former, CMO Hyatt, Gannett, NBCU, Univision

Creative Leadership Through the Lens of Purpose

Maryam will share insights on creative leadership through the lens of purpose. Spanning an impressive career through Hyatt, Gannett, NBCUniversal, and Univision, Maryam shows organizations how to set strategy, shift mindsets, and engage global audiences for good.

In this session you will learn:

  1. An understanding of how to get your organization's purpose.
  2. How to leverage that purpose to differentiate your brand and win.
  3. How to transfer your skills and navigate a successful career path.

Friends with Feelings: A panel discussion on how anxiety and depression can affect the mental health of people in the creative industry

Timothy Goodman, Designer, Illustrator, Author

Debbie Millman, Host of Design Matters & Chair/Co-Founder of Masters in Branding Program, School of Visual Arts

Robyn Kanner, Writer, Designer

Type: Breakout|Track: Design + Creativity|Room: E353

5/07/2019 3:45 PM - 4:30 PM

Room: E353

Breakout | Design + Creativity

Speakers

Timothy Goodman

Timothy Goodman

Designer, Illustrator, Author

Debbie Millman

Debbie Millman

Host of Design Matters & Chair/Co-Founder of Masters in Branding Program

School of Visual Arts

Robyn Kanner

Robyn Kanner

Writer, Designer

Friends with Feelings: A panel discussion on how anxiety and depression can affect the mental health of people in the creative industry

Long hours, social media, and the pressure to keep creating and recreating can take its toll on us. Does the work we make help us deal with what's going on inside? Or does it help neglect it? Join us as we explore these topics from our own personal experiences.

Scaling Design Sprints for Cultural Transformation

Brooke Creef, UX Manager, Design Sprints, The Home Depot

Paul Stonick, Director, Online UX , The Home Depot

Type: Breakout|Track: Digital|Room: E350

5/07/2019 3:45 PM - 4:30 PM

Room: E350

Breakout | Digital

Speakers

Brooke Creef

Brooke Creef

UX Manager, Design Sprints

The Home Depot

Paul Stonick

Paul Stonick

Director, Online UX

The Home Depot

Scaling Design Sprints for Cultural Transformation

Our session provides a strategic overview of the Design Sprint framework and how we are using this methodology to drive design transformation, empower teams and foster a culture of innovation within The Home Depot. Specifically, we discuss the strategies used to create a robust, scalable Design Sprint program to effectively alter the behaviors and mindsets necessary to drive organizational change. Lastly, we discuss the benefits of investing in Design Thinking efforts.

Key take-aways:

  •     Learn how to scale Design Thinking and Design Sprints to drive customer-focus, co-creation and organizational change
  •     Understand the benefits of investing in Design Thinking efforts

Marketing Design for New Media

JD Gargano, Creative Director, Captivate

Type: Breakout|Track: HOW Marketing Live|Room: E450a

5/07/2019 3:45 PM - 4:30 PM

Room: E450a

Breakout | HOW Marketing Live

Speaker

JD Gargano

JD Gargano

Creative Director

Captivate

Marketing Design for New Media

People are on-the-go more than ever with 70% of time spent outside of the home. While target audiences become harder to reach, marketers and designers must find new avenues along the consumer journey to truly grab their attention and work within a limited timeframe to make an impact. This session will look at how marketers and designers can utilize new media in an effective way to reach consumers and create more brand awareness and loyalty.

Increasing Your Worth as an In-House Designer

Charli Marie, Marketing Designer , ConvertKit

Type: Breakout|Track: In-House|Room: E450b

5/07/2019 3:45 PM - 4:30 PM

Room: E450b

Breakout | In-House

Speaker

Charli Marie

Charli Marie

Marketing Designer

ConvertKit

Increasing Your Worth as an In-House Designer

An in-house designer’s work is never done. There’s always a new A/B test to run, a landing page to create, a stakeholder to communicate with or a colleague who needs design help. You have to get really good at not only managing the design process, but at being the voice for design within your company. That can mean asking the right questions to pull the brief out, sharing prototypes with a stakeholder and guiding them on how to give useful feedback, or being the protector of the brand.

In this session you’ll hear from in-house marketing designer Charli Marie about what a typical day of work looks like for her at the email marketing software company ConvertKit. You’ll get insight into not only her design process but how she advocates for design within her team. You’ll hear about the challenges she faces in her role as the only marketing designer in the company and how she’s made herself invaluable to her team.

If you’re a designer on a small team or the only designer in your company, this session is going to help you do your job better and increase your worth. You’ll learn:

  1. How you can bring a lot of value to your company by advocating for design and presenting yourself as the resident design expert.
  2. The right questions to ask to pull the brief from someone and make sure you fully understand the problem you’re solving.
  3.  How to educate your team on the design process and encourage them to give useful feedback so that you’re all doing your best work.

How to Optimize Your Process So You Can Be More Creative

Steve Michaelis, Sales Engineer, Workfront

Jackie Schaffer, VP and General Manager, Cella Consulting Services

Type: Breakout|Track: Tools + Resources|Room: E351

5/07/2019 3:45 PM - 4:30 PM

Room: E351

Breakout | Tools + Resources

Speakers

Steve Michaelis

Steve Michaelis

Sales Engineer

Workfront

Jackie Schaffer

Jackie Schaffer

VP and General Manager

Cella Consulting Services

How to Optimize Your Process So You Can Be More Creative

If you’re like most creative teams, you often don’t have the time to focus on your core job: being creative. Only 40% of our day is dedicated to our core job. The rest of the time? Filled up with meetings, managing requests, lengthy review and approval processes, and burning the midnight oil to hit deadlines. There’s little time left to produce the differentiating creative that you’re known for.

An overlooked best practice is to focus on your process, so you can reclaim more time for creativity. Often by tweaking a few things to your creative approach, you can be more efficient, reclaim time that was previously devoted to other things, and become better at the work that you’re creating.

In this session, join Jackie Schaffer, VP and General Manager at Cella Consulting Services, and Steve Michaelis, Sales Engineer at Workfront, as they go over key learnings from the 2019 In-House Creative Report and show how you can optimize your own processes to be more creative.

4:45 PM - 5:00 PM

Clear Your Mind For Creativity

Ron Burrage, Head of US Beverage Design , PepsiCo

Type: General Session|Room: Lakeside Ballroom

5/07/2019 4:45 PM - 5:00 PM

Room: Lakeside Ballroom

General Session

Speaker

Ron Burrage

Ron Burrage

Head of US Beverage Design

PepsiCo

Clear Your Mind For Creativity

5:00 PM - 5:45 PM

[Main Stage] The Future Is Creative

Stephen Gates, Head of Design Transformation , InVision

Type: General Session|Room: Lakeside Ballroom

5/07/2019 5:00 PM - 5:45 PM

Room: Lakeside Ballroom

General Session

Speaker

Stephen Gates

Stephen Gates

Head of Design Transformation

InVision

[Main Stage] The Future Is Creative

Creative people have the opportunity to affect business in ways we haven’t seen since the Industrial Revolution yet too many of us don’t know how to get our voice heard, demonstrate the value of our teams or get a seat at the leadership table. In this keynote, Stephen Gates will share the challenges, insights, and solutions he has implemented and seen as the Head of Design Transformation at InVision where he works with 80% of the world’s Fortune 100 brands to help them elevate the impact of design in their organizations.

6:00 PM - 8:00 PM

Exhibit Hall Opening Reception

Type: Networking|Room: D1 - Exhibit Hall

5/07/2019 6:00 PM - 8:00 PM

Room: D1 - Exhibit Hall

Networking

Exhibit Hall Opening Reception

Wednesday, May 8

7:30 AM - 8:30 AM

Networking Walk

Type: Networking|Room: Meet in the Hyatt McCormick Place Lobby

5/08/2019 7:30 AM - 8:30 AM

Room: Meet in the Hyatt McCormick Place Lobby

Networking

Networking Walk

Get to know other HOW walkers by joining HOW Ambassadors Cami Travis Groves and Tom Tumbusch for these morning walks. Meet in the Hyatt McCormick Place lobby.

7:30 AM - 6:30 PM

Registration Open

Room: Lakeside Center Level 2 - Hall E Lobby

5/08/2019 7:30 AM - 6:30 PM

Room: Lakeside Center Level 2 - Hall E Lobby

Registration Open

8:00 AM - 9:00 AM

Exhibit Hall Open - Light Breakfast Available

Room: D1

5/08/2019 8:00 AM - 9:00 AM

Room: D1

Exhibit Hall Open - Light Breakfast Available

Intimate roundtable breakfast sessions with some of our speakers (open to All Access pass holders)

Type: Networking|Room: D1 - Exhibit Hall (food & beverage seating area)

5/08/2019 8:00 AM - 9:00 AM

Room: D1 - Exhibit Hall (food & beverage seating area)

Networking

Intimate roundtable breakfast sessions with some of our speakers (open to All Access pass holders)

More details coming soon!

9:00 AM - 9:45 AM

[Main Stage] Creativity is Power: Using and Sharing it for a Better World

Lisa Congdon, Fine artist, Illustrator and Author

Type: General Session|Room: Lakeside Ballroom

5/08/2019 9:00 AM - 9:45 AM

Room: Lakeside Ballroom

General Session

Speaker

Lisa Congdon

Lisa Congdon

Fine artist, Illustrator and Author

[Main Stage] Creativity is Power: Using and Sharing it for a Better World

Artist, illustrator and author Lisa Congdon didn’t begin drawing or painting until she experienced a life crisis in her early thirties. But once she picked up a paintbrush, she was captivated and her world shifted. Eventually, she found her way not only into the worlds of art and illustration, client work, and publishing, but also into the lives of hundreds of thousands of people through sharing her work, her experiences as a working creative, and her messages of hope and perseverance through social media, her books and teaching. Join Lisa as she talks about her unconventional journey into a creative life, her passion for sharing information, her commitment to art as activism and her discoveries about the power that art and design have to change all of us for the better, both now and into the future.

10:00 AM - 10:45 AM

Doer To Leader: The Crazy, Sexy, Untold Truth

Gaemer Gutierrez, Vice President, Creative Director, Staples

Type: Breakout|Track: Creative Leadership|Room: E350

5/08/2019 10:00 AM - 10:45 AM

Room: E350

Breakout | Creative Leadership

Speaker

Gaemer Gutierrez

Gaemer Gutierrez

Vice President, Creative Director

Staples

Doer To Leader: The Crazy, Sexy, Untold Truth

As a writer, designer, creator, you found your calling and followed your passion. You did well, earned awards, and got promoted. Now you find yourself lost in the chaos of budgets, corporate meetings, managing people, and trying to understand something called “alignment.” This session will focus on how to navigate this exciting point in your creative career. Learn how to express your creativity, thrive within a business environment and step into a leader’s shoes.

Self Promotion For Business (And Your Soul)

Justin Ahrens, Creative Director, Rule29

Type: Breakout|Track: Design + Creativity|Room: E353

5/08/2019 10:00 AM - 10:45 AM

Room: E353

Breakout | Design + Creativity

Speaker

Justin Ahrens

Justin Ahrens

Creative Director

Rule29

Self Promotion For Business (And Your Soul)

We all know that self-promotion is important, however, have you ever thought about creating culture-aligned self-promotions that not only advocate for you, your team and/or your business, but also enrich your culture? This talk will show you ways to accomplish this by sharing experiments that have helped grow and strengthen our business while making our creative souls happy and is perfect for in-house, freelance or agency cultures.

  1. How to create promotions that help define you, your team, or your organization
  2. The importance of creating self-promotions for your ideal personas both internally and externally
  3. How collaboration will make you better and make more impact
  4. The power of play to motivate your culture

How Designers Will Change The World

Karen Welman, Founding Partner and Chief Creative Officer, Pearlfisher

Type: Breakout|Track: Dieline Conference|Room: E450b

5/08/2019 10:00 AM - 10:45 AM

Room: E450b

Breakout | Dieline Conference

Speaker

Karen Welman

Karen Welman

Founding Partner and Chief Creative Officer

Pearlfisher

How Designers Will Change The World

We hold our hands up. We are designers. We've designed the packaging waste. Now is the time for us to design it out.

Tackling the issue of packaging waste - in all it's forms - is our collective responsibility. Law makers will create change through discipline, scientists will do so through factual evidence. But the crucial role of designers lies in our ability to totally reimagine the possibilities, not being limited by what's come before or the seemingly impossible and making that attractive, desirable, can’t live without – changing thinking and behaviour on a mass level by creating the sustainable world we want to see. Karen will discuss the responsibility of designers to unravel the intangibility of sustainability and help it be an essential part of what it means to be a progressive, relevant and attractive brand today.  She will present key actionable principles designers and brands can follow to design in a return to the source, extend the life and use of products and packaging and, ultimately, create reusable, longstanding products to last longer than a lifetime.

Designing for Voice Search

Keval Baxi, Chief Executive Officer, Codal

Type: Breakout|Track: HOW Marketing Live|Room: E450a

5/08/2019 10:00 AM - 10:45 AM

Room: E450a

Breakout | HOW Marketing Live

Speaker

Keval Baxi

Keval Baxi

Chief Executive Officer

Codal

Designing for Voice Search

As more and more people utilize voice search apps and digital assistants, brands need to be aware of how their products can be interacted with. Marketers must develop new ways to tailor SEO strategies and designers must create new web designs to optimize for voice search, a task that can be daunting to even the most experienced UXer. As the co-founder of a UX design agency that’s tackled multiple voice-centric projects, I’ll discuss our approach, what we learned, and how we leveraged our existing skill set to create seamless user experiences.

Leading with Intention: Create Meaning at Work

Theresa Fitzgerald, Sesame Workshop

Type: Breakout|Track: In-House|Room: E451b

5/08/2019 10:00 AM - 10:45 AM

Room: E451b

Breakout | In-House

Speaker

Theresa Fitzgerald

Theresa Fitzgerald

Sesame Workshop

Leading with Intention: Create Meaning at Work

We love design! We work on lots of projects, with tight deadlines, with a range of clients around the world. It is not just the creativity of the projects, or the impact of the brand that makes us fulfilled. What makes work meaningful? And how can we lead with intention, to help create meaning to our work?

Highly regarded for leading with heart and spirit of collaboration for kid‘s market, Theresa has grown creative teams to deliver brand excellence. It’s not just the joy of the design, but she has a proven track record of inspiring teams. Currently, Vice President of Creative Services at Sesame Workshop, the global nonprofit educational organization behind Sesame Street. Sesame Street is celebrating 50 years of helping kids grow smarter, stronger, and kinder. Beyond ABCs and 123s, our programs deliver crucial lessons about health, emotional well-being, and respect and under-standing to help kids grow up healthy, happy. Using Sesame Street casestudy, Theresa will share how she leads with intention, while while helping instill meaning for designers, and a large dose of fun in the team.

A job that gives us meaning the benefits can be profound. How can we lead with intention, to help create meaning to our work? After this talk you will walk away with some recommendations:

  1. Smarter: purpose and accomplishment
  2. Stronger: authenticity and committed
  3. Kinder: self-worth and belonging

Ignite Creativity Together: Bridging the Gap Between Marketing and Creative

Alex Withers, Chief Marketing Officer, inMotionNow

Cassidee Owens, Creative Services Manager, Denver Broncos

Courtney Brown, Creative Projects Manager, Minnesota Timberwolves & Lynx

Type: Breakout|Track: Tools + Resources|Room: E351

5/08/2019 10:00 AM - 10:45 AM

Room: E351

Breakout | Tools + Resources

Speakers

Alex Withers

Alex Withers

Chief Marketing Officer

inMotionNow

Cassidee Owens

Cassidee Owens

Creative Services Manager

Denver Broncos

Courtney Brown

Courtney Brown

Creative Projects Manager

Minnesota Timberwolves & Lynx

Ignite Creativity Together: Bridging the Gap Between Marketing and Creative

"When you reach a higher level of understanding between creative and marketing, the entire organization can harmonize like a symphony. It sparks greater creativity; if you have a deeper understanding of the purpose, you are in a better position to find a creative solution to achieve it" - Timm Chiusano, VP Production & Creative Services, Kernel, created by Spectrum Reach for the 2019 In-House Creative Management Report

According to the 2019 In-House Creative Management Report, only 51% of marketers and creatives think their collaboration is strong. Marketing and creative teams need to come together to create an integrated, aligned, strategic partnership that enables the creativity required to cut through in a fast-paced, crowded, omni-channel world. Join this session with creative leaders from the Denver Broncos and the Minnesota Timberwolves to learn how your marketing and creative teams can thrive as a valuable business contributor and evolve beyond a simple service organization. This session will include:

  • Key industry insights from over 500 marketers and creatives
  • Best practices, personal experiences and key takeaways from a panel of industry leaders
  • Real-life examples of how strong collaborative relationships result in better creative
  • “CMO Marching Orders” you can take home to champion creativity with the corner office!

11:00 AM - 11:45 AM

Evolving Content Production with the Global Gig Economy

Jeremy Vo, Director of Product, Shutterstock

Type: Breakout|Tracks: Tools + Resources, HOW Marketing Live, Creative Leadership|Room: E351

5/08/2019 11:00 AM - 11:45 AM

Room: E351

Breakout | Tools + Resources HOW Marketing Live Creative Leadership

Speaker

Jeremy Vo

Jeremy Vo

Director of Product

Shutterstock

Evolving Content Production with the Global Gig Economy

As Mary Meeker outlined in her 2018 Internet Trends Report, adults are spending an average of 5.9 hours per day with digital media. It’s no surprise that this behavior is driving mobile ad spend and increasing the demand for engaging content. In this session, Shutterstock’s Director of Product, Jeremy Vo, addresses the problem of how brands today have more options to create content, yet are not set up to create content at scale. Actionable takeaways include how to scale content across multiple channels and which channels to prioritize for maximum engagement. Jermey will also discuss the types of content that resonate with customers by providing valuable, data-driven insights about what creatives around the world are searching for and how top brands are already implementing them into their creative work.

TWO TRUTHS AND A LIE: Reading Between The Lines With Clients

Amy Brusselback, Principal, Design B&B

Type: Breakout|Track: Creative Leadership|Room: E350

5/08/2019 11:00 AM - 11:45 AM

Room: E350

Breakout | Creative Leadership

Speaker

Amy Brusselback

Amy Brusselback

Principal

Design B&B

TWO TRUTHS AND A LIE: Reading Between The Lines With Clients

We’ve all been there: the meeting went smoothly, but the work that followed missed the mark horribly. With the dizzying speed of today’s marketplace, we’re forced to be better and better at listening, understanding, and even reading minds to create work that wins. This session is grounded in cognitive science to unpack how our fundamental wiring drives our perceptions, understanding, and behaviors. It will explore strategies to understand the unspoken, avoid the “telephone game,” and drive receptivity to your ideas. Amy brings examples and stories from both the client side and the creative service side, making this session strategic, readily actionable, and disturbingly real.

During this session you will learn:

  1. How our inherent wiring drives our beliefs, communication, and behaviors
  2. How to harness that knowledge to create more effective connections, experiences, and ultimately design work
  3. How efficiency and effectiveness are inextricably linked in today’s world

Visual Thinking - Your Secret Superpower For Working With Clients

Nora Herting, Author Founder, CEO, ImageThink

Type: Breakout|Track: Design + Creativity|Room: E353

5/08/2019 11:00 AM - 11:45 AM

Room: E353

Breakout | Design + Creativity

Speaker

Nora Herting

Nora Herting

Author Founder, CEO

ImageThink

Visual Thinking - Your Secret Superpower For Working With Clients

In this interactive session, ImageThink's co-founder, Nora Herting will show you how using live drawing as a communication tool  will improve your client relationships from ideation to execution.
 
Take-aways include:

  1. Exercises to get you and your clients' creative juices flowing.
  2. Approaches for uncovering key concepts and big picture objectives during the design phase.
  3. Visual metaphors for completing projects faster. 

A Plastic Free Future: How Creative Brands Can Save the Planet & Create New Innovative Consumer Experiences

Andrew Gibbs, Founder, The Dieline

Type: Breakout|Track: Dieline Conference|Room: E450b

5/08/2019 11:00 AM - 11:45 AM

Room: E450b

Breakout | Dieline Conference

Speaker

Andrew Gibbs

Andrew Gibbs

Founder

The Dieline

A Plastic Free Future: How Creative Brands Can Save the Planet & Create New Innovative Consumer Experiences

We know plastic is killing our planet—and while the future may seem bleak, it doesn’t have to be. Package designers, brands, and manufacturers have the power to design the packaging of tomorrow, today. Dieline, the world’s premiere resource for packaging design, can show what the future of sustainable brands can be from companies that already make it a priority and have flourished with loyal customers as a result. There’s no doubt about it: the end of single-use plastic packaging is the future of our world. Not only is sustainable packaging a responsibility for every manufacturer and brand, but we will show you it’s also an incredible business opportunity, and a way to create innovative new brand experiences never before possible.

Design & The Bottom Line: A Love Story

Abigail Hart Gray, Director of UX , Google

Type: Breakout|Track: Digital|Room: E451b

5/08/2019 11:00 AM - 11:45 AM

Room: E451b

Breakout | Digital

Speaker

Abigail Hart Gray

Abigail Hart Gray

Director of UX

Google

Design & The Bottom Line: A Love Story

Design is having a moment in the business world.  Companies all over are striving to improve their customer experience, build their in-house design teams and edge out the competition.  But how do designers get the seat at the strategic table they want and deserve? By quantifying our contribution to the bottom line. 

 

A short history of this design moment and a designer's playbook to success in the company context. Design + the bottom line helps designers succeed as we move toward the time when we will see Design in the boardroom.

From Print to UX Design - What’s Important from a Marketer’s Perspective?

Kyle Carpenter, Editor in Chief, Clients From Hell

Type: Breakout|Track: HOW Marketing Live|Room: E450a

5/08/2019 11:00 AM - 11:45 AM

Room: E450a

Breakout | HOW Marketing Live

Speaker

Kyle Carpenter

Kyle Carpenter

Editor in Chief

Clients From Hell

From Print to UX Design - What’s Important from a Marketer’s Perspective?

Design is the face of your brand, for better or worse. You’ve put incredible effort into identifying your market sector and crafting the right message, but a bad user experience can lead to damaged relationships and lost revenue. How do you work with your designers to make sure your brand message stays on target?
As Editor in Chief of Clients From Hell, Kyle Carpenter is intimately familiar with how relationships with designers break down. He will share UX design strategies so you can get the most out of your designers… and remain a client from heaven!

12:00 PM - 1:00 PM

Speed Coaching

Type: Networking|Room: D1 - Exhibit Hall (food & beverage seating area)

5/08/2019 12:00 PM - 1:00 PM

Room: D1 - Exhibit Hall (food & beverage seating area)

Networking

Speed Coaching

Join our expert speakers for one-on-one, 10-minute personal coaching sessions, and to discuss various design topics. This is your chance to get career advice, talk through a sticky project, or ask for feedback on your portfolio. (Advance sign-up is required; sign-up here)

12:00 PM - 2:00 PM

Exhibit Hall Open

Room: D1

5/08/2019 12:00 PM - 2:00 PM

Room: D1

Exhibit Hall Open

Lunch: Concessions Available for Purchase in Expo Hall

Room: D1

5/08/2019 12:00 PM - 2:00 PM

Room: D1

Lunch: Concessions Available for Purchase in Expo Hall

12:30 PM - 12:45 PM

We Love Print

Type: Breakout|Track: Tools + Resources|Room: HOW Lounge & Presentation Pavilion D1 Exhibit Hall

5/08/2019 12:30 PM - 12:45 PM

Room: HOW Lounge & Presentation Pavilion D1 Exhibit Hall

Breakout | Tools + Resources

We Love Print

Hello, we’re MOO – an online print company. We love great design and believe it can work wonders for every business, no matter their size. That’s why we make it simple for our customers to create beautiful, expertly crafted business stationery and promotional materials that start conversations and open doors. Learn more about us at moo.com

Session presented by Jon Misarski and Sarah Heingartner

Sponsored by Moo

1:00 PM - 1:15 PM

Tools That Rule

Type: Breakout|Track: Tools + Resources|Room: HOW Lounge & Presentation Pavilion D1 Exhibit Hall

5/08/2019 1:00 PM - 1:15 PM

Room: HOW Lounge & Presentation Pavilion D1 Exhibit Hall

Breakout | Tools + Resources

Tools That Rule

Join us as we unveil the results of our recent research study on how marketers and creatives use digital tools to manage their work and the features and functionalities that teams like yours prioritize in order to deliver amazing creative results.

Session presented by David Lenzen and Will Goad

Sponsored by Mfactor

2:00 PM - 2:15 PM

Kinko’s and Crying

Tosh Hall, Global Chief Creative Officer, Jones Knowles Ritchie

Type: General Session|Room: Lakeside Ballroom

5/08/2019 2:00 PM - 2:15 PM

Room: Lakeside Ballroom

General Session

Speaker

Tosh Hall

Tosh Hall

Global Chief Creative Officer

Jones Knowles Ritchie

Kinko’s and Crying

We embellish our résumés, we edit our portfolios, we use social media to portray our “best selves.” So what’s the truth? In this talk, Tosh Hall discusses lessons he’s learned during the course of his career. From arriving in NYC with the world’s worst portfolio, to crying outside of a Kinko’s, to speaking on the How stage, Tosh will address the roles of talent, hard work

2:15 PM - 3:00 PM

[Main Stage] The Art of Gathering Live Experience

Priya Parker, Founder, Thrive Labs

Type: General Session|Room: Lakeside Ballroom

5/08/2019 2:15 PM - 3:00 PM

Room: Lakeside Ballroom

General Session

Speaker

Priya Parker

Priya Parker

Founder

Thrive Labs

[Main Stage] The Art of Gathering Live Experience

This will be an unusual happening: a live, dynamic, large-group event for attendees to experience The Art of Gathering in real time. In this highly interactive special event, Priya will design a live laboratory that demonstrates the ideas of her book and connects us to each other in new ways, while breaking down the anatomy of what actually makes for transformative gatherings. Drawing from her new book, Priya will lead a group experience that demonstrates how gathering is a form of leadership, and then reverse engineer what she does to create this sense of community. The result is a dynamic, memorable, exciting experience that will give you real tools to walk away with and apply to all of the gatherings in your own work and life.

3:15 PM - 4:00 PM

Rules to Live By: Growing a Healthy Team: For People Who Run Teams or Organizations

Ben Callahan, President, Sparkbox

Rob Harr, Vice President, Sparkbox

Type: Breakout|Track: Creative Leadership|Room: E350

5/08/2019 3:15 PM - 4:00 PM

Room: E350

Breakout | Creative Leadership

Speakers

Ben Callahan

Ben Callahan

President

Sparkbox

Rob Harr

Rob Harr

Vice President

Sparkbox

Rules to Live By: Growing a Healthy Team: For People Who Run Teams or Organizations

In this session, Ben Callahan and Rob Harr will share key lessons they’ve learned from their years of growing a healthy studio. We’ll discuss your most valuable assets (your people!), how to help them feel part of something bigger than themselves, and the challenge/reward of transitioning out of the day-to-day to focus on the big picture.

This session is for you if:

  • You are curious about moving into a leadership role
  • You are being asked to take a leadership role on your team
  • You run a team
  • You run a studio or agency
  • You see warring factions where you work and want them to recognize they’re on the same team

We promise you’ll walk away:

  • Having heard real-life stories about the transition from a team of 4 to a company of 44
  • With a few tangible ideas to put into practice no matter where you are on this journey
  • With examples of how true values can drive almost every decision in your organization
  • With the comfort of knowing that you’re not alone in this process

There will be plenty of time to speak from the heart. Bring your experience and participate in the conversation.

Key takeaways:

  1. The most valuable asset you have is your people.
  2. People want to be a part of something bigger.
  3. The skills that got you here aren’t the skills needed for the next step.

600,000 Years Of Visual Communications – From Cave Paintings To Marketing Websites

Buddy Scalera, Associate Director of Social Media Solutions, Novartis

Type: Breakout|Track: Design + Creativity|Room: E353

5/08/2019 3:15 PM - 4:00 PM

Room: E353

Breakout | Design + Creativity

Speaker

Buddy Scalera

Buddy Scalera

Associate Director of Social Media Solutions

Novartis

600,000 Years Of Visual Communications – From Cave Paintings To Marketing Websites

All marketing content on the web -- except for a few minor exceptions -- is visual. Images (and the void of images) are visual. Text (and the way is is presented) is visual. Content marketers must work together in the art of visual storytelling in this ever-changing landscape of delivery channels. Practical tips for planning, organizing, delivering, and optimizing visual content for strategists, designers, and brand teams.

Flash back thousands of years to deconstruct the world’s first public health marketing campaign. Learn how cave paintings were the prototype for sharing life-saving health messages.

Visual storytelling was (and still is) an effective way to share health messages. If you work in content marketing, content strategy, or interactive media, attend this unique presentation on how to engage, inspire, and motivate action through visual content.

KEY TAKEAWAYS:

  1. Practical plan for effectively integrating design strategies into your strategic process for visual storytelling for brands
  2. Useful talking points and recommended resources for content marketing professionals who want to work better with designers
  3. Inspiration and ideas for an effective visual marketing story

There is No Crying in Branding: Lessons Learned from 13 Years of Running Brand New

Armin Vit, Co-founder, UnderConsideration / Brand New

Type: Breakout|Track: Dieline Conference|Room: E450b

5/08/2019 3:15 PM - 4:00 PM

Room: E450b

Breakout | Dieline Conference

Speaker

Armin Vit

Armin Vit

Co-founder

UnderConsideration / Brand New

There is No Crying in Branding: Lessons Learned from 13 Years of Running Brand New

After writing more than 5,000 opinions on logos and identities on the blog Brand New for the past 13 years, I have identified a number of lessons, trends, best (and worst) practices, and even memes in the world of branding that we can all learn from and apply to our own work — something I will also talk about as how Brand New led to the Brand New Conference and the crazy identity materials we have designed for it over the years to satisfy the same crowd we've encouraged on the blog to be so demanding of when it comes to quality in design.

Takeaways:

  1. What makes for a good logo and identity redesign.
  2. How to best launch and present your logo and identity projects.
  3. Why designing for designers is harder than it seems.

Show and Tell: Successfully Designed Campaigns from a Marketer’s Perspective

Andrew Essex, Founder and Chief Executive Officer, Plan A

Type: Breakout|Track: HOW Marketing Live|Room: E450a

5/08/2019 3:15 PM - 4:00 PM

Room: E450a

Breakout | HOW Marketing Live

Speaker

Andrew Essex

Andrew Essex

Founder and Chief Executive Officer

Plan A

Show and Tell: Successfully Designed Campaigns from a Marketer’s Perspective

New marketing campaigns emerge daily, some are more successful than others. To designers and marketers, factors that make a campaign successful may completely differ, as what is most important to them to illustrate in a campaign. This session will delve into various successfully designed marketing campaigns while examining those successes through the lens of a marketer in order to provide designers with new insights.

Tap Shoes, Treadmills & Tacos

Christopher Ayres, Executive Creative Director, Taco Bell Corp

Type: Breakout|Track: In-House|Room: E451b

5/08/2019 3:15 PM - 4:00 PM

Room: E451b

Breakout | In-House

Speaker

Christopher Ayres

Christopher Ayres

Executive Creative Director

Taco Bell Corp

Tap Shoes, Treadmills & Tacos

Not everyone’s creative path is a straight line. From tap dancing in musicals to NYC agency life to rebranding celeb-obsessed workout Barry’s Bootcamp, I clearly love to zig-zag where my interests and passions take me. And I’d argue that you should, too. Armed with a set of seemingly unrelated experiences, I’ve helped build Taco Bell’s in-house agency with empathy, curiosity and creativity at the core. And that multidisciplinary approach has been vital for our brand to not just live in culture, but also create it.

  • Let’s get physical: learn some tap moves and test your fitness prowess! (Kidding. Sort of.)
  • Inspire others and build culture within a safe creative space—or find your own personal passion projects that break through.
  • Gossip over behind-the-scenes secrets from Taco Bell HQ, including our test kitchen and my favorite in-house projects.

Connecting the Dots—Art. Architecture. Books.

Lana Rigsby, President & Creative Director, Rigsby Hull

Type: Breakout|Track: Tools + Resources|Room: E351

5/08/2019 3:15 PM - 4:00 PM

Room: E351

Breakout | Tools + Resources

Speaker

Lana Rigsby

Lana Rigsby

President & Creative Director

Rigsby Hull

Connecting the Dots—Art. Architecture. Books.

Through vivid stories and projects from her 38-year career, Lana Rigsby makes a passionate case for design that connects work with personal interests, and “sees the world as whole”. Rigsby will use her design for The Louvre, Mercedes-Benz Stadium, Sappi, and others to show and tell how she connects the dots between her life and work: how the right pitch format can better sell the client, how connecting interactive and print can deliver a more meaningful experience, and how personal passion can inspire work that exceeds client expectations. From pitch to finished product these projects, and their backstories, provide a mouth-watering peek into jaw-dropping work and inspiring outcomes.

4:15 PM - 5:00 PM

The World Needs More CDOs: How To Lead Business Better by Design

Elizabeth Kiehner, Apex Global Leader / Design Principal, IBM

Type: Breakout|Track: Creative Leadership|Room: E350

5/08/2019 4:15 PM - 5:00 PM

Room: E350

Breakout | Creative Leadership

Speaker

Elizabeth Kiehner

Elizabeth Kiehner

Apex Global Leader / Design Principal

IBM

The World Needs More CDOs: How To Lead Business Better by Design

  • The 11 questions you should be asking yourself today to champion design leadership
  • Secrets to win the hearts and minds of your audience
  • Benefits of giving design a seat at the table of the C-suite

Designs That Speak The Customer's Lingo

Jeffrey Shaw, Host of Creative Warriors podcast & Branding Consultant

Type: Breakout|Track: Design + Creativity|Room: E353

5/08/2019 4:15 PM - 5:00 PM

Room: E353

Breakout | Design + Creativity

Speaker

Jeffrey Shaw

Jeffrey Shaw

Host of Creative Warriors podcast & Branding Consultant

Designs That Speak The Customer's Lingo

Speaking a shared lingo creates a level of communication so connected that it paradoxically seems unspoken. This is what excellent design does as well. Learn how to design using the concept of Lingo to create designs that people can feel beyond what they can express with words. It’s this emotional connection to your design work that is necessary to stand out, compel your audience and establish resonance. You’ll learn how to more clearly define the lingo of your company or audience and a 5-Step Secret Language Strategy to decode their emotional triggers. The result will reinforce company culture, create a consistent brand voice, unify teams, and inspire brand loyalty.  

Storybuilding: Using Story to Connect Brands with Humans

Stefan Mumaw, Creative Director, First Person

Type: Breakout|Track: Design + Creativity|Room: E351

5/08/2019 4:15 PM - 5:00 PM

Room: E351

Breakout | Design + Creativity

Speaker

Stefan Mumaw

Stefan Mumaw

Creative Director

First Person

Storybuilding: Using Story to Connect Brands with Humans

The term ‘storytelling’ has become an agency buzzword of late. From creative shops to marketers, it seems everyone is a storyteller these days. And the fact is, they’re right. We are all storytellers. But few of us are storybuilders, capable of not only understanding the structure of story but able to use it to connect the character of a brand to the people that consume it. Story has a form, one that Stefan Mumaw, the Director of Narrative Strategy at San Francisco story shop First Person, is going to break down for you. He’ll lay out the structure of story and use real-world examples to show how each story component is used to build an emotional bridge between brand and consumer. Bring a few tissues, story has a knack for producing both tears of laughter and empathy and Stefan will use both to show just how powerful story can be.

They Wouldn’t Let Me Have Photoshop: When CEO’s Get Creative

Sara Hyman, CEO North America, Jones Knowles Ritchie

Type: Breakout|Track: Dieline Conference|Room: E450b

5/08/2019 4:15 PM - 5:00 PM

Room: E450b

Breakout | Dieline Conference

Speaker

Sara Hyman

Sara Hyman

CEO North America

Jones Knowles Ritchie

They Wouldn’t Let Me Have Photoshop: When CEO’s Get Creative

In this talk, Sara discusses what it takes to be the CEO of a successful creative company. Her belief is - it is everyone’s responsibility to viciously care for the work, no matter what your job title or department. Discussing the power of relationships – between client and agency, account and creative, the brand and the work, Sara speaks the truth behind the business of being a CEO…oh, and she still doesn’t have photoshop.

Marketing + Design + Truth & Purpose = A Perfect Love Story

Julia Beardwood, Founding Partner, Beardwood&Co.

Jennifer Giannotti-Genes, Associate Global Design Director, Colgate-Palmolive Company, Personal Care Category & Hill’s Pet Nutrition

Luca Torregiani, Global Design Manager, Colgate Palmolive

Oyin Enoch, Global Marketing Director, Hill's Pet Nutrition

Type: Breakout|Track: HOW Marketing Live|Room: E450a

5/08/2019 4:15 PM - 5:00 PM

Room: E450a

Breakout | HOW Marketing Live

Speakers

Julia Beardwood

Julia Beardwood

Founding Partner

Beardwood&Co.

Jennifer Giannotti-Genes

Jennifer Giannotti-Genes

Associate Global Design Director

Colgate-Palmolive Company, Personal Care Category & Hill’s Pet Nutrition

Luca Torregiani

Luca Torregiani

Global Design Manager

Colgate Palmolive

Oyin Enoch

Oyin Enoch

Global Marketing Director

Hill's Pet Nutrition

Marketing + Design + Truth & Purpose = A Perfect Love Story

What happens when all silos are collapsed and true love for a brand’s mission is in harmony among the entire team? Sounds like a fairytale right? …Well fiction it’s not! Join members of the Hill’s Pet Nutrition Marketing Team, Colgate-Palmolive Global Design Team & Beardwood&Co. to hear about how they came together and used the power of their collective passions to drive new ways of working and creating. Hear how they built lasting partnerships that support their brand’s mission on this incredible journey of a redesign - for one of their most valued brands.

Weird is Important

Brandy Porter, Director of Brand Design, Mailchimp

Type: Breakout|Track: In-House|Room: E451b

5/08/2019 4:15 PM - 5:00 PM

Room: E451b

Breakout | In-House

Speaker

Brandy Porter

Brandy Porter

Director of Brand Design

Mailchimp

Weird is Important

Being weird is good for business. Weirdness is a core facet of the Mailchimp brand, and a key reason our brand is beloved among the creative community. As all that weirdness built up over time, though, it began to impact Mailchimp’s recognizability and messaging. We decided to evolve the brand in 2018, and had the task of creating focus while staying true to the brand ethos, and empowering our customers, brand builders, to do the same for themselves. This talk explores why weird is important, the nuance of getting weird right, and the effort of evolving a beloved brand while staying true to yourself.

5:15 PM - 5:30 PM

Dieline Awards

Type: General Session|Room: Lakeside Ballroom

5/08/2019 5:15 PM - 5:30 PM

Room: Lakeside Ballroom

General Session

Dieline Awards

Dieline Awards formally recognize the absolute best in consumer product packaging design worldwide, bringing awareness to the immense value that lies in well-designed brand packaging.

Brand owners, consumers, marketers, agencies, in-house creatives, students, and enthusiasts around the world turn to Dieline Awards as the benchmark for impeccably-designed packaging of consumer products.

The Dieline Awards competition evolves yearly to stay up-to-date with industry trends. Now in its 9th year, the competition offers more in-depth categories than it ever has to help celebrate innovation and honor excellence in packaging design around the globe.

An esteemed jury of structural packaging, design, branding, and consumer product experts examine each submission with regards to five key elements: Creativity, Marketability, Innovation, Execution, and On-Pack Branding. Debbie Millman, President Emeritus of AIGA serves as chairperson of the jury. A total of 93 winners will be recognized in the 2019 competition.

This year at HOW Design Live witness as Dieline Award winners from all over the world gather on one big stage to accept their coveted trophy. This year's ceremony will be hosted by Alex Center, Founder of Center Design in Brooklyn and Brandi Parker, Head of Realization Pearlfisher New York. View all the winning award designs opening day of the expo hall at the Dieline Awards booth.

5:30 PM - 6:15 PM

[Main Stage] Don’t Be Afraid Of Being A Tiny, Ugly, Failure!

Chip Kidd, Graphic Designer and Writer , Knopf Doubleday Publishing Group

Type: General Session|Room: Lakeside Ballroom

5/08/2019 5:30 PM - 6:15 PM

Room: Lakeside Ballroom

General Session

Speaker

Chip Kidd

Chip Kidd

Graphic Designer and Writer

Knopf Doubleday Publishing Group

[Main Stage] Don’t Be Afraid Of Being A Tiny, Ugly, Failure!

6:15 PM - 7:45 PM

Exhibit Hall Open

Room: D1

5/08/2019 6:15 PM - 7:45 PM

Room: D1

Exhibit Hall Open

Networking Reception

Type: Networking|Room: D1 - Exhibit Hall

5/08/2019 6:15 PM - 7:45 PM

Room: D1 - Exhibit Hall

Networking

Networking Reception

Thursday, May 9

7:30 AM - 8:30 AM

Networking Walk

Type: Networking|Room: Meet in the Hyatt McCormick Place Lobby

5/09/2019 7:30 AM - 8:30 AM

Room: Meet in the Hyatt McCormick Place Lobby

Networking

Networking Walk

Get to know other HOW walkers by joining HOW Ambassadors Cami Travis Groves and Tom Tumbusch for these morning walks. Meet in the Hyatt McCormick Place lobby.

7:30 AM - 6:30 PM

Registration Open

Room: Lakeside Center Level 2 - Hall E Lobby

5/09/2019 7:30 AM - 6:30 PM

Room: Lakeside Center Level 2 - Hall E Lobby

Registration Open

8:00 AM - 9:00 AM

Exhibit Hall Open - Light Breakfast Available

Room: D1

5/09/2019 8:00 AM - 9:00 AM

Room: D1

Exhibit Hall Open - Light Breakfast Available

Speed Coaching

Type: Networking|Room: D1 - Exhibit Hall (food & beverage seating area)

5/09/2019 8:00 AM - 9:00 AM

Room: D1 - Exhibit Hall (food & beverage seating area)

Networking

Speed Coaching

Join our expert speakers for one-on-one, 10-minute personal coaching sessions, and to discuss various design topics. This is your chance to get career advice, talk through a sticky project, or ask for feedback on your portfolio. (Advance sign-up is required; sign-up by clicking HERE)

9:00 AM - 9:45 AM

The Artist Sets Her Own Pace

Jocelyn K. Glei, Host, Hurry Slowly

Type: General Session|Room: Lakeside Ballroom

5/09/2019 9:00 AM - 9:45 AM

Room: Lakeside Ballroom

General Session

Speaker

Jocelyn K. Glei

Jocelyn K. Glei

Host

Hurry Slowly

The Artist Sets Her Own Pace

We’re on the verge of a burnout epidemic. Almost 50% of Americans say that they are regularly exhausted from work. Technology has taught us to work in a way that’s unsustainable. We’ve become so attached to our devices, that we now treat our minds and our bodies like computers — expecting them to operate continuously, without stop. As a result, we’re running our bodies into the ground, and we’re compromising our creativity.

Drawing on material from her podcast Hurry Slowly and her new online course RESET, writer Jocelyn K. Glei will talk about how we can begin to recalibrate the way we work before it’s too late. She’ll break down why our obsession with a “more, better, faster” approach to work and life is killing our creativity, and share practices you can use to begin to slow down, work more intentionally, and bring meaningful creative work back into your daily routine.

As she advocates for a more sustainable approach to productivity and creativity, she’ll touch on:

* how our obsession with “efficiency” is fundamentally at odds with producing great creative work
* why setting your own pace is THE most important part of a building healthy creative practice
* how you can open up more mental space for creative ideas to flow in

You’ll walk away with new questions to ask yourself about the way you approach your work, and a handful of experiments to try.

Learn more about Jocelyn at:

jkglei.com
hurryslowly.co
reset-course.com

10:00 AM - 10:45 AM

Instagram for Freelancers

Puno Puno, Founder , ilovecreatives and PeopleMap

Type: Breakout|Track: Creative Freelancer|Room: E450a

5/09/2019 10:00 AM - 10:45 AM

Room: E450a

Breakout | Creative Freelancer

Speaker

Puno Puno

Puno Puno

Founder

ilovecreatives and PeopleMap

Instagram for Freelancers

Instagram is the new portfolio and business card for digital freelancers. More importantly, it’s the biggest conference ever and the best part is you don’t have to wear pants! How the heck do you navigate it though? How do you actually stay “authentic” to who you are? In this breakout, Puno will talk through what she’s learned on the platform and get you excited about the platform again! Pants required.

What Do We Want Design To Be?

Khoi Vinh, Principal Designer , Adobe

Type: Breakout|Track: Design + Creativity|Room: E353

5/09/2019 10:00 AM - 10:45 AM

Room: E353

Breakout | Design + Creativity

Speaker

Khoi Vinh

Khoi Vinh

Principal Designer

Adobe

What Do We Want Design To Be?

Design success stories are everywhere, but the design profession remains largely in a state of arrested development—neither as well understood nor as well valued as our peers in technology. If we are committed to fulfilling design’s potential, we need to examine closely our ambitions, and our motivations. In this talk, Adobe Senior Principal Designer Khoi Vinh, writer at Subtraction.com, former design director for NYTimes.com, and named one of Fast Company’s “Fifty Most Influential Designers,” takes a sober look at what’s holding design back and where it can go next.

What Does Going Beyond Sustainable Look Like?

Giles Verdon, Head of Earthcare, LUSH

Type: Breakout|Track: Dieline Conference|Room: E450b

5/09/2019 10:00 AM - 10:45 AM

Room: E450b

Breakout | Dieline Conference

Speaker

Giles Verdon

Giles Verdon

Head of Earthcare

LUSH

What Does Going Beyond Sustainable Look Like?

Lush Co-Founder and MD Mark Constantine has been quoted as saying: 'In Lush we work in an industry where the packaging costs the customer more than the product. Now, the customer needs to worry about how to recycle something they didn’t want to buy in the first place. This seems like a raw deal to us. If we can cut out all the plastic packaging, we can give our customers better value for money.'

The impact of plastic on the planet is being widely discussed now, however reducing packaging is something Lush has been working on for many, many years.   Plastic itself isn’t the problem, it’s a durable material that’s fabulous for structures and products that are meant to last, but it’s widely being used for single-use packaging and disposable items, creating waste that won’t break down for centuries. Its proper disposal is simply not a priority, as evidenced by the estimated five trillion pieces of it floating in our oceans, poisoning marine life and disrupting ecosystems.

Giles will discuss how Lush is finding solutions to plastic packaging; a new material made from ocean plastic; closed-loop recycling systems and the challenges that come along with this; and how opening packaging-free 'Naked' shops has revealed a version of what the future could look like - a world where packaging is forbidden and innovation reigns supreme!  The Naked shops have also demonstrated a brand new shopping experience that merges product innovation with digital solutions to reduce packaging.

Destiny or Disaster: Designing Your Future

Christine Mau, Sr Brand Strategy Director, Medline Industries

Type: Breakout|Track: In-House|Room: E350

5/09/2019 10:00 AM - 10:45 AM

Room: E350

Breakout | In-House

Speaker

Christine Mau

Christine Mau

Sr Brand Strategy Director

Medline Industries

Destiny or Disaster: Designing Your Future

Dreaming of a promotion or a career pivot? Let’s make it a reality.  In this session Christine will share her journey from children’s book illustrator in Wisconsin, to Global Brand Design leader in London, to a Senior Director Brand Strategist in Chicago. It was all by design. You will leave this session with a clear understanding how to:
  1. Define your goals
  2. Map the milestones
  3. Signal your readiness

Why Innovation is Rarely Authorized

Stephen Gates, Head of Design Transformation , InVision

Greg Larkin, Best-selling author of This Might Get Me Fired

Sina Mossayeb, Managing Director, Expa

Type: Breakout|Track: In-House|Room: E451b

5/09/2019 10:00 AM - 10:45 AM

Room: E451b

Breakout | In-House

Speakers

Stephen Gates

Stephen Gates

Head of Design Transformation

InVision

Greg Larkin

Greg Larkin

Best-selling author of This Might Get Me Fired

Sina Mossayeb

Sina Mossayeb

Managing Director

Expa

Why Innovation is Rarely Authorized

Every company says they want more innovation and leaders who are able to deliver it yet they are often more afraid of extinction than the change that’s necessary for that innovation to be created. As a result, innovation often happens when teams go against the rules and even risk their jobs to get it done. This panel discussion made up of some of the world’s leading voices on creativity and innovation will look at why this is the case and share stories of success and failure from working with SYPartners, Diesel, Starwood Hotels, Citi, Google, PWC and more.

Brand Templating: The Secret to Doubling Your Creative Team’s Output in Half the Time

Garrett Jestice, Head of Marketing, Lucidpress

Type: Breakout|Track: Tools + Resources|Room: E351

5/09/2019 10:00 AM - 10:45 AM

Room: E351

Breakout | Tools + Resources

Speaker

Garrett  Jestice

Garrett Jestice

Head of Marketing

Lucidpress

Brand Templating: The Secret to Doubling Your Creative Team’s Output in Half the Time

It’s 4pm on a Friday. Nancy from Events has requested one last “small tweak” to a poster she asked you to whip out earlier that morning. Eight color changes, four image swaps, and six emails later and it’s 6pm. You’re tired, you’re burnt out, and you’re absolutely sick of menial design tasks sucking up your precious design (or weekend) time.

Sound like a familiar story?

Join Garrett Jestice, Head of Marketing at Lucidpress, as he shares the secret that will revolutionize the way your in-house creative team works forever.* Garrett will address critical questions every creative team faces, such as:

•    How can we say goodbye to tedious design requests forever?
•    How do we make our revision process less of a headache?
•    How do we put an end to off-brand collateral?

Learn what it takes to eliminate annoying roadblocks and streamline the overall design process so your creative team stays happy and, well… creative.

*Stay until the end of the session for a chance to win your own “creative survival kit” — a goody bag stuffed with $200 worth of tech and tools that every creative mind needs (or wants) to survive.

11:00 AM - 11:45 AM

Your Branding Bat Signal: How To Create Messaging That Attracts The Clients You Want

Terri Trespicio, Co-Creator, Lights Camera Expert

Type: Breakout|Track: Creative Freelancer|Room: E450a

5/09/2019 11:00 AM - 11:45 AM

Room: E450a

Breakout | Creative Freelancer

Speaker

Terri Trespicio

Terri Trespicio

Co-Creator

Lights Camera Expert

Your Branding Bat Signal: How To Create Messaging That Attracts The Clients You Want

It’s one thing to be passionate about what you do; it’s another to be compelling. And that’s what a powerful brand does. Your brand is not just a logo or tagline. It’s what your work means to other people. Join brand advisor and HOW favorite Terri Trespicio for an entertaining and interactive session on reframing your work and your brand so you can leverage it to reach the people you want most.

Key takeaways:

  1. The biggest mistakes business owners, freelancers, and entrepreneurs make when creating their brands
  2. How to make your business compelling to your key audience
  3. How to identify the DNA of your brand and iterate it across platforms

Designing.Community

Hugh Weber, Creative Counsel, Institute of Possibility

Type: Breakout|Track: Design + Creativity|Room: E353

5/09/2019 11:00 AM - 11:45 AM

Room: E353

Breakout | Design + Creativity

Speaker

Hugh Weber

Hugh Weber

Creative Counsel

Institute of Possibility

Designing.Community

Over the past several months, Hugh Weber has been traveling throughout the country visiting communities of design as part-researcher, part-story discoverer and part-community organizer. In this presentation, Hugh will be sharing what he’s learned on these visits, discussing a need for a connected future for designers and exploring practical ways to design community for our own work and well-being as creatives.

Take-Away’s:

  • Attendees will understand the basics of Relationships of Influence (ROI) and its impact on their career development and creative output. They will have taken the first steps towards mapping their ROI network.
  • Attendees will understand the biological and creative implications of connection and isolation for creativity and well-being.
  • Attendees will understand the basics of story discovery for community design and personal connection. They will have identified their origin story as a starting point for this work.

Bacteria, A.I., and a Box

Natasha Jen, Partner, Pentagram

Type: Breakout|Track: Dieline Conference|Room: E450b

5/09/2019 11:00 AM - 11:45 AM

Room: E450b

Breakout | Dieline Conference

Speaker

Natasha Jen

Natasha Jen

Partner

Pentagram

Bacteria, A.I., and a Box

Packaging is essentially a “box” that contains something more important than the box itself. The box, once its graphic is removed, is a short-lived, mundane object without an identity, destined for the landfill. As designers, we struggle with the conundrum of a box: that our role is to give this box meaning while knowing the environmental problem it is going to produce. This talk will look at how we rethink the identity of boxes through 2 unusual design projects that give form to something formless: bacteria and A.I.

Designing Emotionally Intelligent Machines

Pamela Pavliscak, Faculty , Pratt Institute

Type: Breakout|Track: Digital|Room: E350

5/09/2019 11:00 AM - 11:45 AM

Room: E350

Breakout | Digital

Speaker

Pamela Pavliscak

Pamela Pavliscak

Faculty

Pratt Institute

Designing Emotionally Intelligent Machines

As technology becomes deeply integrated into every aspect of our lives, people have begun to expect more emotionally intelligent interactions. But smartphones don’t know if we’re having a good day or a bad day, connected homes can't really communicate with empathy, and cars couldn’t care less about compassion. Technology is developing more IQ, but it still lacks EQ.
Artificial intelligence is starting to tune in to emotional signals, but in a limited way. Current design practices account for just a few emotions. In the near future, designers, developers, and entrepreneurs will be called on to develop technology with greater emotional intelligence. Join Pamela in exploring the new world of emotion AI and its implication for our work.
You'll learn:

  •     How the latest emotion tech will change how we design
  •     How to blend principles of emotional intelligence with design thinking
  •     Why we should be modeling relationships over experiences

Design + Marketing + Truth & Purpose = A Perfect Love Story

Julia Beardwood, Founding Partner, Beardwood&Co.

Jennifer Giannotti-Genes, Associate Global Design Director, Colgate-Palmolive Company, Personal Care Category & Hill’s Pet Nutrition

Luca Torregiani, Global Design Manager, Colgate Palmolive

Type: Breakout|Track: In-House|Room: E451b

5/09/2019 11:00 AM - 11:45 AM

Room: E451b

Breakout | In-House

Speakers

Julia Beardwood

Julia Beardwood

Founding Partner

Beardwood&Co.

Jennifer Giannotti-Genes

Jennifer Giannotti-Genes

Associate Global Design Director

Colgate-Palmolive Company, Personal Care Category & Hill’s Pet Nutrition

Luca Torregiani

Luca Torregiani

Global Design Manager

Colgate Palmolive

Design + Marketing + Truth & Purpose = A Perfect Love Story

What happens when all silos are collapsed and true love for a brand’s mission is in harmony among the entire team? Sounds like a fairytale right? …Well fiction it’s not! Join members of the Colgate-Palmolive Global Design Team and Beardwood&Co. to hear more about how they came together with Marketing and used the power of their collective passions to drive new ways of working and creating. Hear how they built lasting partnerships that support their brand’s mission on this incredible journey of a redesign - for one of their most valued brands.

THE POWER OF PRINT

Michele Nicholson, Product Manager, Graphics, Pantone

Dallas Franklin, Creative Director, NEENAH

Type: Breakout|Track: Tools + Resources|Room: E351

5/09/2019 11:00 AM - 11:45 AM

Room: E351

Breakout | Tools + Resources

Speakers

Michele Nicholson

Michele Nicholson

Product Manager, Graphics

Pantone

Dallas Franklin

Dallas Franklin

Creative Director

NEENAH

THE POWER OF PRINT

Details matter – right down to the ink and paper choices a brand makes to communicate its message. When you let premium print materials make the first impression, new customers become brand loyalists faster than you think. Discover the latest color and texture trends and how to bring them to life to create strong, engaging, and meaningful communications that make an impact and seduce the senses.

12:00 PM - 1:00 PM

Table Topics

Type: Networking|Room: D1 - Exhibit Hall (food & beverage seating area)

5/09/2019 12:00 PM - 1:00 PM

Room: D1 - Exhibit Hall (food & beverage seating area)

Networking

Table Topics

Join a mix of speakers and fellow attendees to discuss what's happening in your industry. You'll leave with insight, tips, new ideas, and some great new contacts. Attendance is first-come, first-served - look for more details as we get closer to the conference.

12:00 PM - 2:00 PM

Lunch: Concessions Available for Purchase in Expo Hall

Room: D1

5/09/2019 12:00 PM - 2:00 PM

Room: D1

Lunch: Concessions Available for Purchase in Expo Hall

12:00 PM - 4:00 PM

Exhibit Hall Open

Room: D1

5/09/2019 12:00 PM - 4:00 PM

Room: D1

Exhibit Hall Open

12:30 PM - 12:45 PM

Creative Work Management for Everyone

Type: Breakout|Track: Tools + Resources|Room: HOW Lounge & Presentation Pavilion D1 Exhibit Hall

5/09/2019 12:30 PM - 12:45 PM

Room: HOW Lounge & Presentation Pavilion D1 Exhibit Hall

Breakout | Tools + Resources

Creative Work Management for Everyone

In this demo session, join Dan Wahlin, Sales Engineer at Workfront, as he demonstrates how to manage the critical creative processes that can help you team to free up time, get more done, and make sure that you’ve got visibility into all the steps of your creative work. In addition, you’ll see how automating these processes can allow you to spend more time out of your day being creative and innovative, instead of having to be a part-time project manager.

Session presented by Dan Wahlin

Sponsored by Workfront

2:00 PM - 2:15 PM

HOW to Make Friends with Strangers

Puno Puno, Founder , ilovecreatives and PeopleMap

Type: General Session|Room: Lakeside Ballroom

5/09/2019 2:00 PM - 2:15 PM

Room: Lakeside Ballroom

General Session

Speaker

Puno Puno

Puno Puno

Founder

ilovecreatives and PeopleMap

HOW to Make Friends with Strangers

Puno is a master at talking to strangers. Strangers become friends, friends become collaborators, and collaborators become your most important referrals. With 24 hours left in the conference, let's make the most out of this experience! Make sure to grab a smiley face sticker 😉

2:15 PM - 3:00 PM

[Main Stage] Sharing Personal Stories Is A Form Of Activism

Timothy Goodman, Designer, Illustrator, Author

Type: General Session|Room: Lakeside Ballroom

5/09/2019 2:15 PM - 3:00 PM

Room: Lakeside Ballroom

General Session

Speaker

Timothy Goodman

Timothy Goodman

Designer, Illustrator, Author

[Main Stage] Sharing Personal Stories Is A Form Of Activism

Timothy Goodman's greatest joy as a designer and an artist is connecting to another human being emotionally through his work and words. Whether it's a large scale mural on the streets of NYC, a marker scrawling on a Uniqlo T-Shirt, or a web-based social experiment that documents his life, he wants to start dialogues about difficult topics such as love, heartbreak, politics, race, therapy and mental health. Join Timothy as he talks about what it means to create this kind of work and how it brings value to himself and others.

3:15 PM - 4:00 PM

[MOVED to room E450b] Fiber-based Packaging Solutions: A First Step Towards Plastic-Free Oceans

Neal Haussel, Director, Strategic Business Development & Sustainability, Iggesund

Type: Breakout|Tracks: Health Care/Pharmaceutical, Dieline Conference|Room: E450b

5/09/2019 3:15 PM - 4:00 PM

Room: E450b

Breakout | Health Care/Pharmaceutical Dieline Conference

Speaker

Neal Haussel

Neal Haussel

Director, Strategic Business Development & Sustainability

Iggesund

[MOVED to room E450b] Fiber-based Packaging Solutions: A First Step Towards Plastic-Free Oceans

Please Note: This session is cancelled. The speaker will join the "The Future of Sustainable Packaging Panel: Part 1" in room E450b instead.

There’s been intense public focus on what is known as the “Pacific trash vortex,” a massive collection of mostly plastic debris funneled into a concentrated area by the currents of the North Pacific Gyre. Ocean plastic is now front and center, but it is only part of the plastic problem.
To be fair, plastic is not all bad. Plastic usage varies widely and while plastic grocery bags, water bottles and packaging materials are rightly-criticized by environmentalists as being part of the increasing volume of “single use” plastic, some plastic used in other industries can actually be the most sustainable alternative.
But today the largest market for plastic by far is packaging, and as the spotlight on plastic has grown ever more intense, brand owners are seeking ways to replace plastic packaging with renewable, biodegradable, recyclable fiber–based solutions.
The critical element here is that the functionality of the packaging cannot be sacrificed by these fiber-based solutions.
A recent study commissioned by Iggesund Paperboard and conducted by IVL Swedish Environmental Research Institute compares the climate impact of different packaging materials, packaging the same goods and doing the same job/providing the same functional criteria of the packaging solution. Consideration is given to both “cradle-to-gate” and “gate-to-grave” aspects of various packaging solutions.
Given that statistics presented in the IVL study reveal the climate impact of a packaging solution can be reduced anywhere from 70% to 99% by using paperboard, the decision a company makes as to which material to use may be the one that has the single greatest climate impact.
Today, success in redesigning packaging to eliminate or reduce plastic use in favor of paperboard lies at the confluence of design innovation and fiber-based materials development.

3 Takeaways:

  1. Understanding the Cradle-to-cradle climate impact of material choices in packaging development
  2. Success stories in reducing and/or eliminating plastic in packaging
  3. A look at the future of the forest and bio-based alternatives

Developing An Entrepreneur Approach To Creating And Designing Innovative Products And Services That Break New Ground

Sina Mossayeb, Managing Director, Expa

Type: Breakout|Tracks: Design + Creativity, Health Care/Pharmaceutical|Room: E350

5/09/2019 3:15 PM - 4:00 PM

Room: E350

Breakout | Design + Creativity Health Care/Pharmaceutical

Speaker

Sina Mossayeb

Sina Mossayeb

Managing Director

Expa

Developing An Entrepreneur Approach To Creating And Designing Innovative Products And Services That Break New Ground

Whether you are a startup or work in house for a big org, adopting an entrepreneur approach can help you create impact in your work.

Take aways:

  1. Key behaviors to cultivate and promote within your org or team
  2. Key mindset traits required to foster an environment for innovative design
  3. Examples of how to start right away in your org from insights gained from some of the more creative and successful companies today

How To Get And Keep Media Attention

Terri Trespicio, Co-Creator, Lights Camera Expert

Paula Rizzo, Emmy-Award Winning TV Producer & Bestselling Author

Type: Breakout|Tracks: Health Care/Pharmaceutical, Creative Freelancer|Room: E450a

5/09/2019 3:15 PM - 4:00 PM

Room: E450a

Breakout | Health Care/Pharmaceutical Creative Freelancer

Speakers

Terri Trespicio

Terri Trespicio

Co-Creator

Lights Camera Expert

Paula Rizzo

Paula Rizzo

Emmy-Award Winning TV Producer & Bestselling Author

How To Get And Keep Media Attention

When it comes to growing your brand or business, launching a start-up, and becoming known for what you do—media is a game changer. While you’re busy bootstrapping your business, how can you get the attention and interest of producers, editors, and bloggers? How can you make your work, your passion, and your expertise compelling to the media—and everyone who consumes it? You need to understand what the media wants, and how to give it to them.

Join media veterans Paula Rizzo and Terri Trespicio for a crash course on how to crack the media code and craft the pitch that gets you attention. Bring your ideas, your ambitions, and a notebook, and strap in for a fast-paced session that will change the way you see your business—and your potential. 

Key takeaways:

  1. An inside tour of the media industry and how it can boost your visibility
  2. Learn the blind spots that experts and even PR pros miss when it comes to connecting with the media
  3. How to position yourself and your business for the media

Personal Strategies for Creative Leadership (Vol 3)

Andrew LaMonica, Executive Creative Director, Global Brand Strategist

Type: Breakout|Tracks: Health Care/Pharmaceutical, In-House|Room: E451b

5/09/2019 3:15 PM - 4:00 PM

Room: E451b

Breakout | Health Care/Pharmaceutical In-House

Speaker

Andrew LaMonica

Andrew LaMonica

Executive Creative Director, Global Brand Strategist

Personal Strategies for Creative Leadership (Vol 3)

We are at a moment in history where Design Leaders have the opportunity to affect business and make swinging cultural changes in a way that is unprecedented. This session will share tools to influence business, be a more effective leader, engage successfully with the senior leadership, and accelerating your growth in an organization.

1) Focuses on the best practices of high-performing leaders and prepares you to succeed at the highest levels of your organization.

2) Addresses personal blind spots and how to make decisions with greater confidence.

3) Aligns your leadership approach with your personal style, your responsibilities, and the challenges at your organization.

Presentations That Rock: How To Stand Up There And Slay

Stefan Mumaw, Creative Director, First Person

Type: Breakout|Tracks: Design + Creativity, Health Care/Pharmaceutical|Room: E353

5/09/2019 3:15 PM - 4:00 PM

Room: E353

Breakout | Design + Creativity Health Care/Pharmaceutical

Speaker

Stefan Mumaw

Stefan Mumaw

Creative Director

First Person

Presentations That Rock: How To Stand Up There And Slay

It’s the stuff of introvert nightmares: standing up in front of a group of people and presenting… anything. Generating ideas is easy, selling those ideas is…terrifying. But First Person Sr Creative Director Stefan Mumaw has you covered. He’ll break down the formula for building powerful presentations, from planning through visual support. A presentation is so much more than a slide deck, and Stefan will show you how to build the type of presentation strategies that lead to those BOOM moments we all covet as creatives. If you want your presentations to be more than a Keynote file and a tall glass of hope, Stefan can show you how anyone, introvert or extrovert, can spin a yarn worth hearing. Here’s a hint: great presentations always have something unexpected, and you can expect nothing less from Stefan's lively, humorous, and perhaps even informative session.

The Future of Sustainable Packaging Panel: Part 1

Neal Haussel, Director, strategic business development & sustainability , Iggesund Paperboard

Dr. Andrew Dent, Vice President, Library & Materials Research, Material ConneXion

Sian Sutherland, Co-Founder, A Plastic Planet

Brandi Parker, Head Of Realization, Pearlfisher

Giles Verdon, Head of Earthcare, LUSH

Type: Breakout|Tracks: Health Care/Pharmaceutical, Dieline Conference|Room: E450b

5/09/2019 3:15 PM - 4:00 PM

Room: E450b

Breakout | Health Care/Pharmaceutical Dieline Conference

Speakers

Neal Haussel

Neal Haussel

Director, strategic business development & sustainability

Iggesund Paperboard

Dr. Andrew Dent

Dr. Andrew Dent

Vice President, Library & Materials Research

Material ConneXion

Sian Sutherland

Sian Sutherland

Co-Founder

A Plastic Planet

Brandi Parker

Brandi Parker

Head Of Realization

Pearlfisher

Giles Verdon

Giles Verdon

Head of Earthcare

LUSH

The Future of Sustainable Packaging Panel: Part 1

This year at the Dieline Conference, we have curated a panel that will discuss the future of sustainable packaging. Moderated by Andrew Dent, Executive Vice President and Research Chief Material Scientist at Material ConneXion®, he will chat with Lush Cosmetics' Earthcare and Engineering Circle member Giles Verdon, A Plastic Planet co-founder Sian Sutherland, and Pearlfisher's Head of Realization Brandi Parker about how designers and brands can tackle the plastic issue with the power of design.
Topics discussed will range from what the world of packaging will look like in the next 5-15 years, and if governments should take the initiative and implement state and country-wide regulations or bans on single-use plastics, or if the issue is the sole responsibility of brands. Also, what does eliminating plastic packaging look like globally?

4:15 PM - 5:00 PM

Publishing For Creatives: Should You Become An Author

Bridget Watson Payne, Executive Editor of Art & Design, Chronicle Books

Type: Breakout|Track: Creative Freelancer|Room: E450a

5/09/2019 4:15 PM - 5:00 PM

Room: E450a

Breakout | Creative Freelancer

Speaker

Bridget Watson Payne

Bridget Watson Payne

Executive Editor of Art & Design

Chronicle Books

Publishing For Creatives: Should You Become An Author

Dreaming of seeing your work published in book form? Art and design book editor Bridget Watson Payne will help get you closer to that dream, demystifying the publishing industry and explaining how designers go about being the authors of books. Learn how to develop your best idea, craft a book proposal, get in touch with a publisher, connect with your book’s audience, and so much more! A talk followed by an interactive activity, this presentation will help get you ready to take your project idea to the next level. Key takeaways the audience will leave with include: Insider industry knowledge that demystifies the publishing process; The confidence to brainstorm book ideas and decide whether authorship is for you; And a clear understanding of how to pitch book projects to publishers and hone an elevator pitch.

2019 Logo Trends: The Good, The Badass, and The Ugly

Bill Gardner, Owner, President, Gardner Design

Type: Breakout|Track: Design + Creativity|Room: E353

5/09/2019 4:15 PM - 5:00 PM

Room: E353

Breakout | Design + Creativity

Speaker

Bill Gardner

Bill Gardner

Owner, President

Gardner Design

2019 Logo Trends: The Good, The Badass, and The Ugly

Brace yourself for this fast-paced, intense and pithy design forecast. The world of identity design continues to evolve, bringing unexpected changes with it. As we watch marks break free of conventional rules, there are bound to be some missteps along the way. But at the same time, we’re uncovering new paths that will push our craft even higher. Join LogoLounge Founder Bill Gardner as he debuts this year's edition of his much-anticipated Logo Trend Report. Capture why “Trends Good” and “Trendy Bad,” and how the current trajectory of design could influence the work you do for internal and external clients. Expect the unpredictable – this is a session you won't want to miss!

Punks And Pinstripes: The Secret Society Of Exponential Intrapreneurship

Greg Larkin, Best-selling author of This Might Get Me Fired

Type: Breakout|Track: Design + Creativity|Room: E350

5/09/2019 4:15 PM - 5:00 PM

Room: E350

Breakout | Design + Creativity

Speaker

Greg Larkin

Greg Larkin

Best-selling author of This Might Get Me Fired

Punks And Pinstripes: The Secret Society Of Exponential Intrapreneurship

Inside of every huge company rests a dormant volcano of intrapreneurs waiting to be activated, waiting to disrupt the status quo, waiting to create an innovation inflection point.

But they often suppress their innovation superpowers for fear of being ostracized. They keep their heads down, follow the formula, and try not make too many waves. 

Greg Larkin, serial intrapreneur and best-selling author of This Might Get Me Fired, brings us into the room where bold intrapreneurs refuse to slow down and defer their dreams. He shares stories from Google, PwC, and Bloomberg where a new generation of leaders find their voice, build community, and create a “new normal” for their company, their market and themselves. 

You’ll learn how to: 

  1. Build an innovation coalition - The entrepreneur underground consists of  people who don’t seem to belong together. In a large corporation this usually is a powerful executive in total solidarity with someone who refuses to hide their neck tattoo. 
  2. Enlist The Godfather. The Godfather is the one executive who’s more afraid of extinction than change. They are the powerful leaders within an organization who are determined to leave a legacy of innovation and modernization. 
  3. Announce The Arrival of A New Era . Word of an innovation coalition travels fast in a huge company. Great intrapreneur teams announce their arrival with a bang. 

Stepping Up Your GAME

Robert Generette, Illustrator, Educator, Vector Art Monster

Type: Breakout|Track: Design + Creativity|Room: E351

5/09/2019 4:15 PM - 5:00 PM

Room: E351

Breakout | Design + Creativity

Speaker

Robert Generette

Robert Generette

Illustrator, Educator, Vector Art Monster

Stepping Up Your GAME

Being part of the illustration major leagues takes skill and determination, but you also need to work quickly. Mobile devices and apps are powerful tools that let you create anywhere — at home or away but it takes more. You have to have GAME. Join award-winning educator and illustrator Rob Generette III (Rob Zilla) to see how the pros “play ball.”

In this inspirational talk, Rob will share:

  1. Top rules for mastering the GAME for all disciplines
  2. Professional experience designing for ESPN, Nike, and the NBA
  3. The latest tips and tricks for mobile creators

The Future of Sustainable Packaging Panel: Part 2

Dr. Andrew Dent, Vice President, Library & Materials Research, Material ConneXion

Sian Sutherland, Co-Founder, A Plastic Planet

Brandi Parker, Head Of Realization, Pearlfisher

Giles Verdon, Head of Earthcare, LUSH

Type: Breakout|Track: Dieline Conference|Room: E450b

5/09/2019 4:15 PM - 5:00 PM

Room: E450b

Breakout | Dieline Conference

Speakers

Dr. Andrew Dent

Dr. Andrew Dent

Vice President, Library & Materials Research

Material ConneXion

Sian Sutherland

Sian Sutherland

Co-Founder

A Plastic Planet

Brandi Parker

Brandi Parker

Head Of Realization

Pearlfisher

Giles Verdon

Giles Verdon

Head of Earthcare

LUSH

The Future of Sustainable Packaging Panel: Part 2

This year at the Dieline Conference, we have curated a panel that will discuss the future of sustainable packaging. Moderated by Andrew Dent, Executive Vice President and Research Chief Material Scientist at Material ConneXion®, he will chat with Lush Cosmetics' Earthcare and Engineering Circle member Giles Verdon, A Plastic Planet co-founder Sian Sutherland, and Pearlfisher's Head of Realization Brandi Parker about how designers and brands can tackle the plastic issue with the power of design.
Topics discussed will range from what the world of packaging will look like in the next 5-15 years,  and if governments should take the initiative and implement state and country-wide regulations or bans on single-use plastics, or if the issue is the sole responsibility of brands. Also, what does eliminating plastic packaging look like globally?

Keeping Commerce Human with Etsy

Lyanne Dubon-Aguilar, Associate Creative Director, Etsy

Type: Breakout|Track: In-House|Room: E451b

5/09/2019 4:15 PM - 5:00 PM

Room: E451b

Breakout | In-House

Speaker

Lyanne Dubon-Aguilar

Lyanne Dubon-Aguilar

Associate Creative Director

Etsy

Keeping Commerce Human with Etsy

Etsy is the global marketplace for unique and creative goods. It’s home to a universe of special, extraordinary items, from unique handcrafted pieces to vintage treasures. Learn about the transformation of the brand over the years and how we are evolving for the future; balancing effort and impact all done in the spirit of Etsy’s iterative values-driven culture.

5:15 PM - 5:30 PM

HOW + Print Design Annual Awards

Type: General Session|Room: Lakeside Ballroom

5/09/2019 5:15 PM - 5:30 PM

Room: Lakeside Ballroom

General Session

HOW + Print Design Annual Awards

At HOW and Print, our mission is always to showcase winning design and the incredibly hard-working and creative teams who contribute to our visual culture.

Each year, HOW and Print hosts 5 design competitions that call for submissions from the cream of each design discipline's crop.

Each year, we receive thousands of entries.

This year in over 80 categories, we selected 384 winners across all levels of awards.

Today’s awards ceremony is all about our top award winners across all of our competitions: the Best of Show winners with special guest and master of ceremonies Kelly Knaga.

Kelly Knaga is an artist who knows how art and design can merge to transform products, brands, and visual culture as we know it. Who understands the hard work, creativity, collaboration, and nuance that all of you -- and all of the winners we get to celebrate today -- bring to every project you envision and execute. Kelly is a designer, an artist, a farmer, and a driving force in Chicago's design world. She serves as the Executive Director of Chicago's AIGA chapter and a member of their Diversity and Inclusion Task Force, Director of Operations at Firebelly Design, the Executive Producer of Chicago Design Week, and Director of Design Education at Indiana University Northwest. She is a powerhouse in and out of Chicago, an agent of change, and is influencing design and designers in positive, creative ways, and the perfect person to present the HOW + Print Best of Show Awards.

Please join us as we celebrate our 2018 Best of Show winners!

5:30 PM - 5:45 PM

The Future of Design is Resiliency

Kim Williams, Senior Design Director, Indeed

Type: General Session|Room: Lakeside Ballroom

5/09/2019 5:30 PM - 5:45 PM

Room: Lakeside Ballroom

General Session

Speaker

Kim Williams

Kim Williams

Senior Design Director

Indeed

The Future of Design is Resiliency

Starting from a place of being inclusive of Other thoughts and ideas and welcoming of different and new perspectives enables us to connect unlikely dots and find unmet opportunities.

As creatives, we’re often change agents. We can see a vision for what could be. The burden of proof, sharing that where we’re heading is worth the journey, is always on the change agent, n00b, Other. Getting to the destination requires building trust, radical collaboration, and more than anything grit and resilience to weather every storm.

5:45 PM - 6:30 PM

Creating a Future Where Artists Have More Say, Freedom and Power

Shantell Martin, Visual Artist

Type: General Session|Room: Lakeside Ballroom

5/09/2019 5:45 PM - 6:30 PM

Room: Lakeside Ballroom

General Session

Speaker

Shantell Martin

Shantell Martin

Visual Artist

Creating a Future Where Artists Have More Say, Freedom and Power

We are all on these unique journey’s as creatives, as artists, as musicians, as thinkers. But where does it all lead us?  what’s the point? Recently exploring the idea that artist are business people. This is not a new idea, it is just what it is. Yet the more I learn about art and the art world the more I'm exposed to a system that has created a facade around what it really is..... We lose something here by not divorcing ourselves from this idea.

I'd like to talk about a continuation of where my art has brought me today, some of the questions and issues that have come my way. We are in a place where we are seeing new models being created and some of the power being shifted, but we need to help this along and create a future where artists have more say, freedom and power.

8:30 PM - 10:30 PM

Closing Party

Type: Networking|Room: Lakeside Ballroom

5/09/2019 8:30 PM - 10:30 PM

Room: Lakeside Ballroom

Networking

Closing Party

Friday, May 10

8:30 AM - 9:30 AM

Light Breakfast Available

Room: Cafe

5/10/2019 8:30 AM - 9:30 AM

Room: Cafe

Light Breakfast Available

8:30 AM - 2:30 PM

Registration Open

Room: Lakeside Center Level 2 - Hall E Lobby

5/10/2019 8:30 AM - 2:30 PM

Room: Lakeside Center Level 2 - Hall E Lobby

Registration Open

9:30 AM - 10:15 AM

Thoughts on Creative Living

Elizabeth Gilbert, Bestselling Author, Novelist, Memoirist

Type: Keynote|Room: Lakeside Ballroom

5/10/2019 9:30 AM - 10:15 AM

Room: Lakeside Ballroom

Keynote

Speaker

Elizabeth Gilbert

Elizabeth Gilbert

Bestselling Author, Novelist, Memoirist

Thoughts on Creative Living

For years, Elizabeth Gilbert has been meeting people who tell her that they long to live more creative lives, but are somehow blocked by fear — fear of criticism, fear of failure, fear of stepping out of the box, fear of unworthiness, or fear that they don't even have a creative bone in their body. Using stories from her own life of creative exploration, as well as experiences from her world travels, Gilbert will show how "everyone is invited", and will explain how absolutely everybody — no matter what their background or position in life — can benefit from exploring and expressing their own inherent creativity. She will explain how every human life is a creative endeavor, and that creativity is not just a privilege of artists. Defining a creative life as "any life where your decisions are guided by curiosity instead of fear," Gilbert will open up her audience's imaginations to the possibility of seeing creativity, and their own journeys, in a lighter, more easeful manner.

10:30 AM - 11:15 AM

Produce Like A Pro: How To Create Compelling Video And Handle Any On-Camera Opportunity

Paula Rizzo, Emmy-Award Winning TV Producer & Bestselling Author

Type: Breakout|Track: Creative Freelancer|Room: E450a

5/10/2019 10:30 AM - 11:15 AM

Room: E450a

Breakout | Creative Freelancer

Speaker

Paula Rizzo

Paula Rizzo

Emmy-Award Winning TV Producer & Bestselling Author

Produce Like A Pro: How To Create Compelling Video And Handle Any On-Camera Opportunity

There's no question - video is where it's at these days. In fact, 45% of people watch more than an hour of Facebook or YouTube videos a week. Video is a powerful way to find an audience and engage clients and fans. Join Paula Rizzo, an Emmy award-winning television producer and bestselling author, on how to produce compelling video content and prepare for on-camera appearances that will dazzle.

You'll learn:

  1. The secret to creating dynamic and powerful videos that will catch the eye of customers.
  2. The dos and don'ts of video production.
  3. How to use videos in your business as a marketing and publicity tool to secure media and attract consumer interest.

Build Your Brand With LinkedIn

Kristin Ellison, Manager of Content, LinkedIn Learning, lynda.com

Type: Breakout|Track: Design + Creativity|Room: E353

5/10/2019 10:30 AM - 11:15 AM

Room: E353

Breakout | Design + Creativity

Speaker

Kristin Ellison

Kristin Ellison

Manager of Content

LinkedIn Learning, lynda.com

Build Your Brand With LinkedIn

Does LinkedIn really matter for creative pros? YES!

  1. LinkedIn has more than 500M members worldwide
  2. 2 new members join every second
  3. Nearly every industry uses LinkedIn to find and vet job candidates
  4. More than 90% of recruiters rely on the site

If you don’t have an up to date and complete LinkedIn profile, you’re potentially missing out on opportunities. The people that are hiring are on LinkedIn, and you need to put your best foot forward there as well.

In this workshop, you’ll learn how use several products within the LinkedIn ecosystem to build brands and find work. It all begins with a great personal profile or company page designed to show up in searches done by the people you want to connect with, and it needs to showcase you, your work, what you care about, and all you have to offer. Personal profiles are so much more than a static resume online, especially for creative professionals that require a way to present their latest visual work in an organized and thoughtful way.

Once your profile is strong and up to date, the next step is using LinkedIn to become a thought leader. By writing articles on the LinkedIn platform, participating in LinkedIn groups, and sharing content that your communities seek, you’ll be seen as someone with their finger on the pulse, and a go-to person. Get essential tips on how to write articles that will get traction and resonate with your audience.

Lastly, learn how to drive your freelance business with ProFinder, a matchmaking service between freelancers and clients. A large proportion of requests for proposals in its business categories are for marketing, branding, and design, many of which come from small business owners.

Attendees will learn:

  1. why having a complete personal profile on LinkedIn is important
  2. how to showcase visual work on LinkedIn
  3. how to use other LinkedIn products to build their personal or their client’s brands
  4. how to get jobs, large or small, using ProFinder

How Logic and Creativity Can be Friends

Eugenia Cheng, Scientist-in-Residence, Art Institute of Chicago

Type: Breakout|Track: Design + Creativity|Room: E351

5/10/2019 10:30 AM - 11:15 AM

Room: E351

Breakout | Design + Creativity

Speaker

Eugenia Cheng

Eugenia Cheng

Scientist-in-Residence

Art Institute of Chicago

How Logic and Creativity Can be Friends

Math is often thought of as the antithesis of creativity: rigid, clear-cut, black-and-white, rule-bound and full of right and wrong answers. However, this is a myth, and one that is believed by creative people and perpetuated by unfortunate school curricula and the horrors of standardized testing.

Dr Eugenia Cheng personifies the fusion of math and creativity. She is an author, concert pianist and Scientist-in-Residence at the School of the Art Institute of Chicago, where she teaches abstract mathematics to art students. In this session, you will see how math and creativity go hand in hand, how creativity helps math people just as math can help creative people. She will present a whole new way of thinking about math and show how it is, more than anything, a way of thinking, and thus relevant anywhere thinking is involved, including art, empathy and questions of social justice.

Cannabis & Consumer Goods: A Conversation between Zak Normandin (Founder & CEO, Iris Nova) and Phil Toronto (SVP, Special Projects & Investing, VaynerX)

Phil Toronto, SVP, Special Projects & Investing, VaynerX

Zak Normandin, Founder & CEO, Iris Nova (DIRTY LEMON, The Drug Store)

Type: Breakout|Track: Dieline Conference|Room: E450b

5/10/2019 10:30 AM - 11:15 AM

Room: E450b

Breakout | Dieline Conference

Speakers

Phil Toronto

Phil Toronto

SVP, Special Projects & Investing

VaynerX

Zak Normandin

Zak Normandin

Founder & CEO

Iris Nova (DIRTY LEMON, The Drug Store)

Cannabis & Consumer Goods: A Conversation between Zak Normandin (Founder & CEO, Iris Nova) and Phil Toronto (SVP, Special Projects & Investing, VaynerX)

Zak Normandin, Founder & CEO of Iris Nova, the parent company of DIRTY LEMON and the brand behind the first nationally-available CBD-infused beverage that launched in Summer 2018 and Phil Toronto, Gary Vaynerchuk's business partner and SVP, Special Projects & Investing at VaynerX who led a major investment in a cannabis-focused branding agency based Green Street, will discuss their first hand experience as pioneers in the cannabis-space. Normandin will speak candidly about how to effectively market a CBD product as a non-cannabis brand and the challenges facing consumer brands in the CBD space (DIRTY LEMON discontinued their CBD beverage in November 2018 due to legal obstacles). Toronto will dive into the motivation to invest in a cannabis-focused agency during a time of regulation uncertainty and how product branding plays a major role in the success of modern day cannabis products. Normandin and Toronto will explore how they see the future of cannabis-infused products progressing and the exciting cannabis-related developments in their respective companies.

Object-Oriented UX: Simplify Your Pixels And Your Process

Sophia Prater, Founder, Rewired

Type: Breakout|Track: Digital|Room: E350

5/10/2019 10:30 AM - 11:15 AM

Room: E350

Breakout | Digital

Speaker

Sophia Prater

Sophia Prater

Founder

Rewired

Object-Oriented UX: Simplify Your Pixels And Your Process

Designers of the digital world are constantly challenged by complexity clutter. Without hyper vigilance, extraneous design elements can easily creep into our products. These extra modules, screens, and interactions not only increase development costs, they also make life harder for users. The more stuff to process, the more users have to slow down, think, and learn.

Through the magic of object-oriented UX, we will learn to ask and answer the following questions:

  1. What are the objects in this world?
  2. What is their structure?
  3. How do they connect?
  4. How do they relate to the user?

By baking these answers into the bones of our information architecture, we’ll gain clarity on our screen design, interaction design, content strategy, and even how the product should be built.

The Future of In-House Design

Christopher Ayres, Executive Creative Director, Taco Bell Corp

Brian Rice, Head of Brand Design - Senior Director, Design & Brand Innovation, Georgia Pacific Consumer Business

Denise Siebert, Former Vice President Design, The Kellogg Company

Lyanne Dubon-Aguilar, Associate Creative Director, Etsy

Kim Williams, Senior Design Director, Indeed

Type: Breakout|Track: In-House|Room: E451b

5/10/2019 10:30 AM - 11:15 AM

Room: E451b

Breakout | In-House

Speakers

Christopher Ayres

Christopher Ayres

Executive Creative Director

Taco Bell Corp

Brian Rice

Brian Rice

Head of Brand Design - Senior Director, Design & Brand Innovation

Georgia Pacific Consumer Business

Denise Siebert

Denise Siebert

Former Vice President Design

The Kellogg Company

Lyanne Dubon-Aguilar

Lyanne Dubon-Aguilar

Associate Creative Director

Etsy

Kim Williams

Kim Williams

Senior Design Director

Indeed

The Future of In-House Design

11:30 AM - 12:15 PM

Want Better Clients? Cure Their Pain!

Ilise Benun, Business Coach, Marketing-Mentor.com

Type: Breakout|Track: Creative Freelancer|Room: E450a

5/10/2019 11:30 AM - 12:15 PM

Room: E450a

Breakout | Creative Freelancer

Speaker

Ilise Benun

Ilise Benun

Business Coach

Marketing-Mentor.com

Want Better Clients? Cure Their Pain!

When you work for yourself, success is measured by the quality of your clients. So, how do you find better ones? HOW Design Live’s Freelancer Track for 2019 is designed to help you level up your business and attract higher quality clients using advanced media and content marketing tools.

Key takeaways:

  • Learn how to identify your ideal clients’ pain points
  • Learn the universal pain points every client suffers from
  • Learn how to develop and leverage your own content via blogs, books, video, podcasts, and more!

Behind the Screen: Designing Sequences for Film and Television

Karin Fong, Creative Director, Imaginary Forces

Type: Breakout|Track: Design + Creativity|Room: E353

5/10/2019 11:30 AM - 12:15 PM

Room: E353

Breakout | Design + Creativity

Speaker

Karin Fong

Karin Fong

Creative Director

Imaginary Forces

Behind the Screen: Designing Sequences for Film and Television

A good title sequence is an invitation to another world. Karin shares what goes into creating main titles and what we can learn from them, touching upon how they can inform the design process of all kinds of filmic projects. Metaphors, music, and visual puns show up as we journey from concept to finish, discussing ideas and inspirations along the way.

A Deep Dive on Curiosity

Noreen Morioka & Nicole Jacek, Head of Design, Wieden + Kennedy

Type: Breakout|Track: Dieline Conference|Room: E450b

5/10/2019 11:30 AM - 12:15 PM

Room: E450b

Breakout | Dieline Conference

Speaker

Noreen Morioka &  Nicole Jacek

Noreen Morioka & Nicole Jacek

Head of Design

Wieden + Kennedy

A Deep Dive on Curiosity

Join Noreen Morioka and Nicole Jacek for an exploration on curiosity fueling creativity and their approach to design at the global creative agency of Wieden+Kennedy.

[UPDATED] Marketing Design for New Media

JD GARGANO, CAPTIVATE

Type: Breakout|Track: Digital|Room: E350

5/10/2019 11:30 AM - 12:15 PM

Room: E350

Breakout | Digital

Speaker

JD GARGANO

CAPTIVATE

[UPDATED] Marketing Design for New Media

People are on-the-go more than ever with 70% of time spent outside of the home. While target audiences become harder to reach, marketers and designers must find new avenues along the consumer journey to truly grab their attention and work within a limited timeframe to make an impact. This session will look at how marketers and designers can utilize new media in an effective way to reach consumers and create more brand awareness and loyalty.

The Future for Design is Inclusive and Resilient

Kim Williams, Senior Design Director, Indeed

Type: Breakout|Track: In-House|Room: E451b

5/10/2019 11:30 AM - 12:15 PM

Room: E451b

Breakout | In-House

Speaker

Kim Williams

Kim Williams

Senior Design Director

Indeed

The Future for Design is Inclusive and Resilient

Coming to America when I was 7 years old from Jamaica, having lived in over 9 cities and now calling the Bay Area home has taught me a thing or two about resilience and adaptability. I learned early on what it means to be different and Other. As a women in tech, I’ve learned that Otherness is my superpower. Because I start from a place of being inclusive of Other thoughts and ideas and welcoming of different and new perspectives, I am always able to connect unlikely dots.

As creatives, we’re often change agents. We can see a vision for what could be. The burden of proof, sharing that where we’re heading is worth the journey, is always on the change agent, n00b, Other. Getting to the destination requires building trust, radical collaboration, and more than anything grit and resilience to weather every storm.

Walk away with practical tips for:

  • Being Other
  • Servant leadership
  • Creating richly diverse teams
  • Building resilience and adaptability

12:15 PM - 2:00 PM

Lunch: Concessions Available for Purchase in Cafe

Room: Cafe

5/10/2019 12:15 PM - 2:00 PM

Room: Cafe

Lunch: Concessions Available for Purchase in Cafe

12:30 PM - 1:00 PM

Ask Pum Anything!

Pum Lefebure, Co-Founder & Chief Creative Officer, Design Army

Type: Keynote|Track: Dieline Conference|Room: Lakeside Ballroom

5/10/2019 12:30 PM - 1:00 PM

Room: Lakeside Ballroom

Keynote | Dieline Conference

Speaker

Pum Lefebure

Pum Lefebure

Co-Founder & Chief Creative Officer

Design Army

Ask Pum Anything!

After a whole conference listening to the most important speakers in our industry, now it’s your turn to ask what you really want to know. This is your chance to co-create an open forum with Pum Lefebure, Co-Founder & Chief Creative Officer of Design Army. Moderated by Dieline Founder Andrew Gibbs and Dieline Partner Jessica Deseo, this is a once in a lifetime opportunity to have Pum answer some of your most pressing design questions. Have you ever wondered what it’s like to start, own, and run your own creative agency? How about work-life balance? Want to know how to best sell your bold designs?

Follow along with Design Army and Dieline's social accounts and send your questions to get them answered by Pum herself at Dieline Conference May 10th. It’s everything you’ve ever wanted to know, so come prepared for “Ask Pum Anything.”

And we mean anything.

2:00 PM - 2:15 PM

The Future Is Now: Spotting the Cracks

Fe Amarante, VP of Design, andculture

Type: General Session|Room: Lakeside Ballroom

5/10/2019 2:00 PM - 2:15 PM

Room: Lakeside Ballroom

General Session

Speaker

Fe Amarante

Fe Amarante

VP of Design

andculture

The Future Is Now: Spotting the Cracks

The future is now. You better believe it — and that we can design it. Yeah, yeah, cue the eyeballs for another motivational talk-talk-talk, but this is far from it. We’re quick to find creative and strategic blindspots for our clients and partners. But we’re terrible at spotting our own breaking realities. We can’t build our own future, let alone help clients, if we don’t recognize our own blindspots. Fe will guide us through a crazy-fast, eye-opening, honest and possibly curse-laden talk that’ll leave you knowing HOW to tackle whatever it takes to find the cues to the future ahead of us, regardless of your zip code. Find out what questions to ask, what hints to look for and what we so often miss about using our imagination and creativity to our own problem-solving as designers.

3 Take-away’s

  1. we are not bulletproof to the future
  2. real humans win and realities never stop
  3. get out of the meanwhile

2:15 PM - 3:00 PM

[Closing Keynote] Austin Kleon In Conversation With Debbie Millman

Debbie Millman, Host of Design Matters & Chair/Co-Founder of Masters in Branding Program, School of Visual Arts

Austin Kleon, New York Times bestselling author and artist

Type: Keynote|Room: Lakeside Ballroom

5/10/2019 2:15 PM - 3:00 PM

Room: Lakeside Ballroom

Keynote

Speakers

Debbie Millman

Debbie Millman

Host of Design Matters & Chair/Co-Founder of Masters in Branding Program

School of Visual Arts

Austin Kleon

Austin Kleon

New York Times bestselling author and artist

[Closing Keynote] Austin Kleon In Conversation With Debbie Millman

Join NYT best-selling author Austin Kleon for a deep and revealing conversation about his life, his work and his creative process on a special live episode of Design Matters with Debbie Millman on the HDL stage.


Register now for the opportunity to connect with thousands of attendees and vendors

Stay Informed

Subscribe to stay updated on what's happening.

By clicking Sign Up, you have read our Privacy Policy and agree to our Terms of Use



Do NOT follow this link or you will be banned from the site!