2020 Schedule

2020 Schedule coming soon!

Monday, May 4

2:45 PM - 3:30 PM

Designing for a Connected World

Kate Stone, CEO, Novalia

Tracks: In-House, Design Firm + Agency, Digital Design, Branding, Marketing, Freelance/Independent

5/04/2020 2:45 PM - 3:30 PM

In-House Design Firm + Agency Digital Design Branding Marketing Freelance/Independent

Speaker

Kate Stone

Kate Stone

CEO

Novalia

Designing for a Connected World

The march of the digital frontline seems to have relentlessly vaporised so much of what is around us and sent it to the cloud. With our heads now so often stuck in those clouds we seem to be losing touch of what is physically around us; including each other. What if we could add a digital soul to everyday objects and design, prototype and manufacture physical products almost as quickly as digital experiences? My work is a journey towards attempting to let some of this happen.

Audience takeaways: an old fashioned view of the future, adding a little extra to the ordinary and lessons from journeys through the forest.

Session Info Coming Soon

5/04/2020 2:45 PM - 3:30 PM

Session Info Coming Soon

Session Info Coming Soon

5/04/2020 2:45 PM - 3:30 PM

Session Info Coming Soon

3:45 PM - 4:30 PM

Session Info Coming Soon

5/04/2020 3:45 PM - 4:30 PM

Session Info Coming Soon

Shaping the Way We Work with Design Systems

Sarah Beth Federman, Senior Frontend Developer , Atlassian

Tracks: In-House, Design Firm + Agency, Digital Design, Branding, Marketing, Freelance/Independent

5/04/2020 3:45 PM - 4:30 PM

In-House Design Firm + Agency Digital Design Branding Marketing Freelance/Independent

Speaker

Sarah Beth Federman

Sarah Beth Federman

Senior Frontend Developer

Atlassian

Shaping the Way We Work with Design Systems

The design landscape is rapidly changing, because the world is rapidly changing. Technology companies are evolving and our toolsets are evolving right alongside them. One of the biggest changes to the design landscape in recent years has been the rise of design systems. A design system can encompass many parts—like a styleguide, component library, or sketch files—but at their core, they are systems for scaling your design practice. 

Design systems are helping companies of all sizes design with more efficiency and a higher quality bar. They are a departure from the way we've worked in the past, but design systems can be extremely powerful once we embrace them. Let's explore this evolution from demystifying what design systems really are, embracing systems thinking, building the foundations of your UI, and even imagining where design systems might bring us next! 

Attendees will go home armed with tips they can use to improve design systems of any stage (or even start one!). I'll share practical lessons I've learned working on some of the world's biggest systems at Adobe and Atlassian, tips for practicing systems thinking, and plenty of further resources.

The Closing Culture Gap Between Creative and Corporate Culture

Linda Quarles, Director, Strategy + Organizational Design, frog

Tracks: In-House, Design Firm + Agency, Branding, Marketing, Freelance/Independent

5/04/2020 3:45 PM - 4:30 PM

In-House Design Firm + Agency Branding Marketing Freelance/Independent

Speaker

Linda Quarles

Linda Quarles

Director, Strategy + Organizational Design

frog

The Closing Culture Gap Between Creative and Corporate Culture

With social media providing new levels of transparency and changing expectations of creative and tech talent, companies need to start competing not just on their customer experience, but on their employee experience as well. The next generation of talent with in-demand skills (you!) are seeking purpose-driven organizations, meaningful jobs, inclusive cultures, vibrant office environments, authentic and vulnerable leadership, psychological safety and belonging, and flexible work arrangements. 

Whether leading or following in the culture race, each year more organizations are adding and growing design departments. Design is now pushing the boundaries of corporate recruiting priorities and policies. Today’s design talent creates new challenges for HR, operations and executives alike. 

On the flip side, while the new talent landscape is demanding that employers evolve to attract diverse talent with new skills and capabilities, corporations are also demanding more of this new workforce. If designers want to sit side-by-side with strategy and line leadership, they need to learn core business skills as well as have excellent craft skills. 

In this session, you’ll walk away with practical ways that, as a designer you can:

  • Push talent acquisition to think differently about design talent and recruiting policies.
  • How to apply your craft skills to the organization… as you approach your organization as a design challenge.
  • Uncover what you’re looking for in your next move or current team… whether in agency or corporate. 

4:45 PM - 5:00 PM

Welcome and Opening Remarks with Amy Conover

5/04/2020 4:45 PM - 5:00 PM

Welcome and Opening Remarks with Amy Conover

5:00 PM - 5:45 PM

Tuesday, May 5

9:00 AM - 9:45 AM

On Freedom and Risk

Edel Rodriguez, Visual Artist, Author, Edel Rodriguez Studio

Tracks: In-House, Design Firm + Agency, Freelance/Independent

5/05/2020 9:00 AM - 9:45 AM

In-House Design Firm + Agency Freelance/Independent

Speaker

Edel Rodriguez

Edel Rodriguez

Visual Artist, Author

Edel Rodriguez Studio

On Freedom and Risk

Much of my life has revolved around the ideas of freedom and risk.  How far are we willing to go to get to where we want to be?  What are we willing to sacrifice?  Is the goal worth the risk?    These are things I think about on a regular basis, ideas that inform my work every day.  For my family, emigrating from Cuba to America was worth the risk.  In my work, expressing my point of view has always been worth the risk. Too often, we are quiet, we don’t speak up, and we do what’s expected of us— because we are afraid of the risks involved.   However, every time we don’t share our point of view, a piece of us dies.   I will be speaking about my family’s journey, how those events influenced my work today, and the power that art has to speak for a people when they are at a crossroads of history.

10:00 AM - 10:45 AM

Session Info Coming Soon

5/05/2020 10:00 AM - 10:45 AM

Session Info Coming Soon

Solicited Advice

Brian Buirge, Owner, Creative Director & Co-Author, Good Fucking Design Advice

Jason Richburg, Curriculum Director, Copywriter, & Co-Author , Good Fucking Design Advice

Tracks: In-House, Design Firm + Agency, Digital Design, Branding, Marketing, Freelance/Independent

5/05/2020 10:00 AM - 10:45 AM

In-House Design Firm + Agency Digital Design Branding Marketing Freelance/Independent

Speakers

Brian Buirge

Brian Buirge

Owner, Creative Director & Co-Author

Good Fucking Design Advice

Jason Richburg

Jason Richburg

Curriculum Director, Copywriter, & Co-Author

Good Fucking Design Advice

Solicited Advice

Answering all the questions you never asked.

Solicited Advice is the story of how we took a text based website, built on a whim, to an internationally recognized brand, a successful online business, and a soon-to-be best-selling book. In the rocky and winding course of those events, we’ve overcome terrifying obstacles, survived embarrassing mistakes, and made the most of every failure. Our lectures allow others to benefit from all that hard work. 

Unknowing: Using Confusion To Your Advantage

Mitch Goldstein, Associate Professor, College of Art and Design, Rochester Institute of Technology

Tracks: In-House, Design Firm + Agency, Freelance/Independent

5/05/2020 10:00 AM - 10:45 AM

In-House Design Firm + Agency Freelance/Independent

Speaker

Mitch Goldstein

Mitch Goldstein

Associate Professor, College of Art and Design

Rochester Institute of Technology

Unknowing: Using Confusion To Your Advantage

My creative practice is not about knowing what I am doing, it’s about confidently not knowing what I am doing. Often the work we make as designers has very clear goals, parameters, and desired outcomes. While this is a valuable way to practice design, I find that the work which emerges unpredictably out of process is a more fascinating, exciting, and fun place to be. There is something wonderful about being pretty sure something is going to happen, but not knowing what it is, until it does. This talk is about why not knowing what you’re doing can be a valuable, useful way to work, and how to apply these ideas and methods to your own creative practice.

Key Takeaways:

  • Uncertainty is a gift, and you can use and exploit not knowing what will happen to your advantage.
  • There are no “bad” ideas, just ideas that don’t work right now. Save everything, and it will become useful later.
  • An excellent way to be a better designer is to look at and make stuff other than design.

11:00 AM - 11:45 AM

Beards, BBQ and Insecurity - A Guide to Creative Self Discovery

Chris Thomas, Founder , Yonder, an Agency for the Wild & New

Tracks: In-House, Design Firm + Agency, Freelance/Independent

5/05/2020 11:00 AM - 11:45 AM

In-House Design Firm + Agency Freelance/Independent

Speaker

Chris Thomas

Chris Thomas

Founder

Yonder, an Agency for the Wild & New

Beards, BBQ and Insecurity - A Guide to Creative Self Discovery

We all have a unique creative process that was born out of who we are as a person, which is why everyone’s process is unique. But making peace with who you are can be a lot harder than you think and it can have a huge influence over your career and creativity. Chris Thomas, founder and chief creative officer of Yonder, will share actionable insights taken from his childhood of bad bowl haircuts, time playing in a band touring and all the bad choices he made in his design career.

Key Takeaways:

  • Learn new ways of building off of your past so it is the foundation of your creative process and key to the future of your career.
  • Understand where your real skills live and how to use them more often.
  • How to be Better and not Bitter

How to Build a Career of Balance, Collaboration, and Good

Justin Ahrens, Chief Evangelist , Rule29

Tracks: In-House, Design Firm + Agency, Freelance/Independent

5/05/2020 11:00 AM - 11:45 AM

In-House Design Firm + Agency Freelance/Independent

Speaker

Justin Ahrens

Justin Ahrens

Chief Evangelist

Rule29

How to Build a Career of Balance, Collaboration, and Good

This session is all about 20+ years of the greatest lessons of how to live a life that fuels your work, and work in a way that fuels your life. Justin gives you suggestions on just how to approach your career by designing uniquely a more balanced life and career. In the creative industry, collaboration, self-awareness, positivity and purpose are part of how we approach our day to day.

Key Takeaways:

  • Suggestions on how to find the love in your current job or take the next step in your career
  • Learn about what balance can look like for you
  • Explore how collaboration, serving, and culture can change the trajectory of your life and career

In Defense of Human Connection

Ivan Cash, Award-winning artist, Filmmaker & Founder, Cash Studios & IRL Labs

Tracks: In-House, Design Firm + Agency, Freelance/Independent

5/05/2020 11:00 AM - 11:45 AM

In-House Design Firm + Agency Freelance/Independent

Speaker

Ivan Cash

Ivan Cash

Award-winning artist, Filmmaker & Founder

Cash Studios & IRL Labs

In Defense of Human Connection

As our phones keep us eternally occupied, as online shopping and self-checkout keep us apart, as politics, news, and media keep us stuck in divisive rhetoric, and as fear tactics keep us believing “thou shall not talk to strangers,” it’s clear we are living in a time of unprecedented loneliness, distraction, and division.

So what would a world where everyone actually felt connected to each other look like? What would it take for more people to feel responsible and empowered to be civil, talk to one another, and make IRL interactions a priority? And how might art, design, and creativity play a role in this? 

Drawing on his experience as a Forbes 30 Under 30 artist, filmmaker, and social experimenter, Ivan Cash argues that re-learning the lost art of human connection may just be our best chance at saving both our sanity and society. From transforming 30,000 emails into handwritten letters, inspiring strangers from 153 countries to draw each other, to man-on-the-street interviews and inventing screen-blocking glasses, this talk offers creative inspiration as well as concrete action plans for overcoming our stranger-danger, digital-first world. Because human connection doesn’t just make sense, asserts Cash—it’s the most revolutionary action we can take.

Session Info Coming Soon

5/05/2020 11:00 AM - 11:45 AM

Session Info Coming Soon

Through the Never: Rock ‘n Roll Insights on Creativity and Leadership

Stephen Gates, Head Design Evangelist, InVision

Marc Reiter, Chief Creative Guy, Blackened Recordings

Tracks: In-House, Design Firm + Agency, Freelance/Independent

5/05/2020 11:00 AM - 11:45 AM

In-House Design Firm + Agency Freelance/Independent

Speakers

Stephen Gates

Stephen Gates

Head Design Evangelist

InVision

Marc Reiter

Marc Reiter

Chief Creative Guy

Blackened Recordings

Through the Never: Rock ‘n Roll Insights on Creativity and Leadership

This session is a conversation between Stephen Gates, InVision’s Chief Design Evangelist, and Marc Reiter Metallica’s Chief Creative Guy is a rare behind the scenes look at the creative process of bands like Metallica, Pearl Jam and others to give you unique insights you can use in your work and help your creative process.

2:15 PM - 2:30 PM

General session (spark)

5/05/2020 2:15 PM - 2:30 PM

General session (spark)

2:30 PM - 3:00 PM

Session Info Coming Soon

5/05/2020 2:30 PM - 3:00 PM

Session Info Coming Soon

3:15 PM - 4:00 PM

Fire It Back Up: Breaking Out of the Creative Rut

Stefan Mumaw, Director of Narrative Strategy, First Person

Tracks: In-House, Design Firm + Agency, Freelance/Independent

5/05/2020 3:15 PM - 4:00 PM

In-House Design Firm + Agency Freelance/Independent

Speaker

Stefan Mumaw

Stefan Mumaw

Director of Narrative Strategy

First Person

Fire It Back Up: Breaking Out of the Creative Rut

If you create for a living, you either have been, are, or will find yourself, at one time or another, in a a creative rut. They are the inevitable downs to your inspiring ups, the times when your creative energy, ideation, and flow seem to taper off. The good news is… it’s completely normal. The act of creation expends energy, and Creative Boot Camp author Stefan Mumaw will show you how to get it back. He’ll break down the causes of creative ruts, normalizing them into a natural, systematic part of the creative process. After this session, you’ll understand exactly the type of creative rut you might be in, and exactly what to do to get out of it. And along the way, Stefan will bring a little of his trademark humor and fun to the proceedings. If you’ve ever experienced a creative rut, come find out how to shake it off and get the fire back.

Session Info Coming Soon

5/05/2020 3:15 PM - 4:00 PM

Session Info Coming Soon

SHOWTIME: HOW to Pitch Your Ideas and Present Finished Work to Anyone, Anywhere

Jezra Kaye, Speaker Coach and President, Speak Up for Success

Tracks: In-House, Design Firm + Agency, Freelance/Independent

5/05/2020 3:15 PM - 4:00 PM

In-House Design Firm + Agency Freelance/Independent

Speaker

Jezra Kaye

Jezra Kaye

Speaker Coach and President

Speak Up for Success

SHOWTIME: HOW to Pitch Your Ideas and Present Finished Work to Anyone, Anywhere

It can be hard to talk about our own work. But often, what we choose to present to existing clients and prospects is based on out-dated ideas of what will persuade them. In this interactive session, you’ll learn how to quickly structure and effectively deliver persuasive pitches and work presentations that make your client the star and let your work shine.

4:15 PM - 5:00 PM

Rewire Your Team: Nurturing a Neurodiverse Workplace

Amy Johnson, Sr. Mobile Visual Designer, Arity

Tracks: In-House, Design Firm + Agency, Freelance/Independent

5/05/2020 4:15 PM - 5:00 PM

In-House Design Firm + Agency Freelance/Independent

Speaker

Amy  Johnson

Amy Johnson

Sr. Mobile Visual Designer

Arity

Rewire Your Team: Nurturing a Neurodiverse Workplace

Did you know that 80% of Autistic individuals can’t obtain jobs because of unconscious bias? Not because they can’t perform the tasks that are asked of them but because of their personality in the workplace or even “Cultural Fit.” Join me as I walk you through my personal journey of finding out I was Autistic and share the thoughts and learnings I’ve had along the way. Growing a neurodiverse design team has its hurdles, but the pros far outweigh the cons.  Learn how small changes to your hiring practices, work environment and team culture can make your company more inclusive.

Stress Addiction: From Morning Coffee to the Cardiac Wing

Taylor Cashdan, Principal, UX Design, Fidelity Investments

Tracks: In-House, Design Firm + Agency, Freelance/Independent

5/05/2020 4:15 PM - 5:00 PM

In-House Design Firm + Agency Freelance/Independent

Speaker

Taylor Cashdan

Taylor Cashdan

Principal, UX Design

Fidelity Investments

Stress Addiction: From Morning Coffee to the Cardiac Wing

“I work best under pressure.” “No worries—I’ll get it to you ASAP.” “It’s fine, I can handle it.” Sound familiar? It did for me, as well, until I woke up one morning with the intent for a normal day. Instead, I found myself in the cardiac wing of my local hospital for a short stay that included a lot of “we’re not sure why this is happening.” Stress is a silent (potential) killer that most of us voluntarily ignore, but thankfully there are ways to mitigate and get control of it. No matter how much we try to convince ourselves otherwise, overwork does not lead to success. We owe ourselves to do better. My story is a very real warning.

Key Takeaways:

  • Stress is a silent (potential) killer that most of us voluntarily ignore
  • There are ways to mitigate and get control of your stress—I’ll share some strategies
  • Overwork does not lead to success, no matter how much we try to convince ourselves otherwise

5:15 PM - 6:00 PM

Johnny Cupcakes

Johnny Cupcakes, CEO/Owner, Johnny Cupcakes, Inc.

5/05/2020 5:15 PM - 6:00 PM

Speaker

Johnny Cupcakes

Johnny Cupcakes

CEO/Owner

Johnny Cupcakes, Inc.

Johnny Cupcakes

Wednesday, May 6

9:00 AM - 9:45 AM

10:00 AM - 10:45 AM

Session Info Coming Soon

5/06/2020 10:00 AM - 10:45 AM

Session Info Coming Soon

Session Info Coming Soon

Rachel Kobetz, Head of Experience Design, Bank of America

5/06/2020 10:00 AM - 10:45 AM

Speaker

Rachel Kobetz

Rachel Kobetz

Head of Experience Design

Bank of America

Session Info Coming Soon

Session Info Coming Soon

5/06/2020 10:00 AM - 10:45 AM

Session Info Coming Soon

11:00 AM - 11:45 AM

Building Meaningful, Beautiful & Responsible Brands

Roanne Adams, Chief Creative Director & Founder, RoAndCo

Tracks: In-House, Design Firm + Agency, Branding, Marketing

5/06/2020 11:00 AM - 11:45 AM

In-House Design Firm + Agency Branding Marketing

Speaker

Roanne Adams

Roanne Adams

Chief Creative Director & Founder

RoAndCo

Building Meaningful, Beautiful & Responsible Brands

Brands are mirror reflections of our culture’s values. As designers, we’re often on the frontlines of any cultural shifts, working to create new visual languages, launch new categories, and respond to political and social changes.

In the last few years, we’ve collectively shifted from using design as a tool to sell products and services to more often using design as a way to influence cultural values. Brands are realizing that in order to succeed, and to feel fulfilled, they need to find their purpose, take a stance, pursue a mission and show their customers what their values are. As designers we’re called to be stewards of these values. If we like it or not, we’re co-creating the future through our design. 

At RoAndCo, we’ve made it our mission to shift our focus to working primarily with forward-thinking and responsible brands that understand the importance of using their influence for good. To do this, we need to look at brands holistically, and understand that we, as the designers of them, can shift the way they do business—and in turn the way people consume.  

I’ll show how our work and thought process has evolved over the years to accommodate this paradigm shift. I’ll talk through how we uncover potential, pin-point an authentic purpose, and build foundations to evolve how our clients serve their customers and the greater good. We don’t resist change; we welcome it. We embrace challenges around environmental and social shifts, accepting that while a new world can’t happen overnight, the more we set our intentions on it, the faster it manifests. 

I’ll focus on a few key case studies that demonstrate how we approach this high level design thinking from a branding, packaging, and campaign standpoint. 

Key Takeaways:

  • Creative Flow: How to stay positive and creative through the ever changing, ever chaotic world around us. How we, as individuals and collective, can reposition our work for good.
  • Meaningful Brands: From Brand identity to packaging and campaign launch, I will demonstrate how at every step of the process we can infuse meaning into every brand touchpoint. 
  • Leading from the heart: I’ll share my experience as a business owner and Creative Director and how that role has evolved over the years. The importance of leading with positivity, integrity and heart. 

Self Made: How to Build Your Personal Brand

Luke Wessman, World-Famous Tattoo Artist, Designer, and Influencer , Luke Wessman

Tracks: In-House, Design Firm + Agency, Branding, Marketing, Freelance/Independent

5/06/2020 11:00 AM - 11:45 AM

In-House Design Firm + Agency Branding Marketing Freelance/Independent

Speaker

Luke Wessman

Luke Wessman

World-Famous Tattoo Artist, Designer, and Influencer

Luke Wessman

Self Made: How to Build Your Personal Brand

Luke Wessman is a world-famous tattoo artist, designer, and influencer whose diverse experience has seen him tattoo some of the world’s most famous celebrities, appear on the TV shows like Ink Master and Miami Ink, and work alongside brands like Spotify, Chevrolet, Harley Davison, Tommy Hilfiger, and more. In this session, Luke will share tangible takeaways about how you can build a strong personal brand from his experiences ranging from growing up poor on a southern Hippie commune to his pioneering work disrupting multiple industries and culminating in his world-famous “Self Made” brand.

Session Info Coming Soon

5/06/2020 11:00 AM - 11:45 AM

Session Info Coming Soon

The High Cost of Perfectionism: Impostor Syndrome in the Workplace

Lauren C. Miller, Leadership Coach, Lecturer, Workplace Consultant, Carnegie Mellon University

Tracks: In-House, Design Firm + Agency, Freelance/Independent

5/06/2020 11:00 AM - 11:45 AM

In-House Design Firm + Agency Freelance/Independent

Speaker

Lauren C. Miller

Lauren C. Miller

Leadership Coach, Lecturer, Workplace Consultant

Carnegie Mellon University

The High Cost of Perfectionism: Impostor Syndrome in the Workplace

The psychological, social, and emotional stigmas of failure or even minor setbacks can be crippling. These stigmas create crushing fear, which in turn threatens positive change, innovation, & progress.  Millions of people – business owners, new managers, designers, performers, executives – secretly worry they’re not as smart or talented as other people “think” they are. These nagging feelings of incompetence drain both employee & organizational resources.  It’s called the impostor syndrome.  And if left unchecked, it can derail you, your team, and your organization.  Fortunately, there is a way to outsmart it and move past perfect.

In this thoughtful and refreshing session, we’ll expose the confidence myth, learn how to spot impostor syndrome, and learn how to shift our mindsets from fear to courage.

2:15 PM - 2:30 PM

General session (spark)

5/06/2020 2:15 PM - 2:30 PM

General session (spark)

2:30 PM - 3:00 PM

3:15 PM - 4:00 PM

Lisa Smith, Jones Knowles Ritchie

Lisa Smith, Executive Creative Director, Jones Knowles Ritchie

5/06/2020 3:15 PM - 4:00 PM

Speaker

Lisa Smith

Lisa Smith

Executive Creative Director

Jones Knowles Ritchie

Lisa Smith, Jones Knowles Ritchie

Jones Knowles Ritchie (JKR) is an independent creative business with offices in London, New York, Singapore and Shanghai. The 280-strong team champion design as the future of limitless creativity and the glue that binds a brand. JKR is driven to deliver enviable, long- lasting work with ideas at the heart, across identity, communications and digital.

Since its inception in 1990, JKR has partnered with companies including Unilever, Kraft Heinz, and Mars Inc. Recently recognized as D&AD’s 2018 most awarded design agency, the global team have also won, spoken and judged at the industry’s top events including Cannes, Clios, Dubai Lynx, Design Week, Eurobest and Spikes Asia.

Session Info Coming Soon

Carlos Whitakker, Author, Carlos Whittaker

5/06/2020 3:15 PM - 4:00 PM

Speaker

Carlos Whitakker

Carlos Whitakker

Author

Carlos Whittaker

Session Info Coming Soon

Session Info Coming Soon

5/06/2020 3:15 PM - 4:00 PM

Session Info Coming Soon

Session Info Coming Soon

5/06/2020 3:15 PM - 4:00 PM

Session Info Coming Soon

Why Trends in Logo Design Matter

James I. Bowie, Principal, Emblemetric

Tracks: In-House, Design Firm + Agency, Branding, Marketing, Freelance/Independent

5/06/2020 3:15 PM - 4:00 PM

In-House Design Firm + Agency Branding Marketing Freelance/Independent

Speaker

James I. Bowie

James I. Bowie

Principal

Emblemetric

Why Trends in Logo Design Matter

Trends in logo design are often noted and discussed, but how can they be measured and why are they ultimately important? Starting with a discussion of one of the biggest logo trends ever, the swooshes of the dot-com boom, sociologist James I. Bowie will examine the significance of trends as they relate to the logo’s meaning and to the practice of branding in general. Using quantitative analysis of national trademark data, Bowie will show how he identifies and tracks logo design trends, and how designers can tap into government websites to perform their own research.

Key Takeaways:

  • How government data can be used to track trends in logo design
  • How trends in logo design reflect changes in society
  • How effective design and branding programs can make use of knowledge of trends in logo design

4:15 PM - 5:00 PM

Session Info Coming Soon

5/06/2020 4:15 PM - 5:00 PM

Session Info Coming Soon

Session Info Coming Soon

5/06/2020 4:15 PM - 5:00 PM

Session Info Coming Soon

5:15 PM - 6:00 PM

Roxane Gay

Roxane Gay, Author/Film & Television Writer, Roxane Gay

5/06/2020 5:15 PM - 6:00 PM

Speaker

Roxane Gay

Roxane Gay

Author/Film & Television Writer

Roxane Gay

Roxane Gay

Thursday, May 7

9:00 AM - 9:45 AM

Emily Oberman

Emily Oberman, Award Winning Multidisciplinary Designer , Pentagram

5/07/2020 9:00 AM - 9:45 AM

Speaker

Emily Oberman

Emily Oberman

Award Winning Multidisciplinary Designer

Pentagram

Emily Oberman

10:00 AM - 10:45 AM

Beyond Commodity: How to Master Your Message & Stand Out in a Sea of Sameness

Terri Trespicio, Speaker and Brand Advisor, Terri Trespicio, LLC

Tracks: In-House, Design Firm + Agency, Branding, Marketing, Freelance/Independent

5/07/2020 10:00 AM - 10:45 AM

In-House Design Firm + Agency Branding Marketing Freelance/Independent

Speaker

Terri Trespicio

Terri Trespicio

Speaker and Brand Advisor

Terri Trespicio, LLC

Beyond Commodity: How to Master Your Message & Stand Out in a Sea of Sameness

It’s one thing to be passionate about what you do; it’s another to be compelling. And that’s what a powerful brand does. Your brand is not just a beautiful logo or well-crafted tagline. It’s what your work means to other people. Join brand advisor and HOW favorite Terri Trespicio for an entertaining session on reframing your work and your brand in ways that don’t shout, brag, or babble, but create meaning and contribute to a larger conversation.

Key Takeaways:

  • The biggest mistakes brands make when trying to engage an audience (and why they don’t work)
  • How to make your business compelling to your key audience, and why you should let everyone else go
  • How to identify the DNA of your brand and iterate it across platforms

Session Info Coming Soon

5/07/2020 10:00 AM - 10:45 AM

Session Info Coming Soon

Session Info Coming Soon

5/07/2020 10:00 AM - 10:45 AM

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5/07/2020 10:00 AM - 10:45 AM

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11:00 AM - 11:45 AM

Session Info Coming Soon

5/07/2020 11:00 AM - 11:45 AM

Session Info Coming Soon

Session Info Coming Soon

Brandon Rochon, Managing Chief Creative Officer, Kastner & Partners

5/07/2020 11:00 AM - 11:45 AM

Speaker

Brandon Rochon

Brandon Rochon

Managing Chief Creative Officer

Kastner & Partners

Session Info Coming Soon

12:00 PM - 12:15 PM

General session (spark)

5/07/2020 12:00 PM - 12:15 PM

General session (spark)

12:15 PM - 1:00 PM

1:00 PM - 1:10 PM

Closing Remarks with Amy Conover

5/07/2020 1:00 PM - 1:10 PM

Closing Remarks with Amy Conover

3:15 PM - 4:00 PM



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