2020 Program

New Dates Announced!

HOW Design Live (originally scheduled for May 4-7 in Boston) has been postponed to October 26-29 at the Marriott Marquis in Atlanta.

Sunday, October 25

3:00 PM- 8:00 PM

3:00 PM
-
8:00 PM

Registration Open

Track:

10/25/2020 3:00 - 8:00 PM

Speaker

Session Description

Monday, October 26

7:00 AM- 6:30 PM

7:00 AM
-
6:30 PM

Registration Open

Track:

10/26/2020 7:00 AM - 6:30 PM

Speaker

Session Description

10/26/2020 9:00 - 10:30 AM

Pre-Conference Workshop

Speaker

Ilise Benun

Founder

Session Description

Everybody writes, all day long. So why do so many designers believe they can’t write? You’re a visual person, but that doesn’t mean you can’t express yourself with words. Plus, your job depends on clear written communication. And if you want to climb the corporate ladder or be a successful agency owner, you absolutely must be able to pitch your ideas clearly and concisely.

Learning basic writing skills and strategies will allow you to more easily remove the mental obstacles. In this hands-on workshop with Ilise Benun, author of 7 business books and a business coach for creative professionals, you will learn:

  • How to write clearly and concisely to get your message across
  • How to write engaging content marketing and collateral
  • How to simplify your language to cut through the online clutter

10/26/2020 9:00 - 10:30 AM

Pre-Conference Workshop

Speaker

Stefan Mumaw

Director of Narrative Strategy

Session Description

Drag racers know that high speed success comes from the right fuel mixture. The perfect mix of octane, burning speed, energy value and cooling effect can be the difference between fiery glory and humbling defeat. Creativity requires a similar four-property formula to supercharge idea output, a mixture that Caffeine for the Creative Mind author Stefan Mumaw is going to break down in this fuel lab workshop. Ideas will fly as attendees will learn this powerful formula through collaborative, fun creativity exercises, performed at their paper-clad, supply-laden tables. Stefan will use hands-on illustrations to lay down these four creative fuel properties and provide the tools you need to turn your idea output from unleaded to high-octane.

10/26/2020 9:00 - 10:30 AM

Pre-Conference Workshop

Speaker

Paul Stonick

Director, Online UX

Brooke Katalinich

UX Manager, Design Sprints

Session Description

The Design Sprint framework is a problem-solving methodology that is used to Identify, understand and validate business opportunities. In this class, you will learn the fundamentals of the design sprint process, understand the activities used to problem solve and become advocates for the methodology.

10/26/2020 9:00 - 10:30 AM

Pre-Conference Workshop

Speaker

Robert Generette III

Illustrator and Self-Proclaimed "Vector Art Monster"

Session Description

Go on an inspiration adventure with Rob Zilla, out and about the venue to explore how you can create unique, professional designs from the universe around you. Use Adobe Capture to collect assets in the wild by turning the real world into smooth resizable vector graphics, seamless repeating patterns, or creating harmonized palettes from the colors you see. Build these assets into design kits in CC Libraries and Rob will show you how to use them in other Adobe products to create stunning images. You will walk away with a collection of professional assets for your future work, and with a box of new mobile tools to fast track inspiration, and speed up your design process.

10/26/2020 9:00 - 10:30 AM

Pre-Conference Workshop

Speaker

Jason Bacher

Independent Creative Director & Co-Author

Brian Buirge

Owner, Creative Director & Co-Author

Session Description

GFDA will be presenting an abridged version of their full-day corporate workshop for HOW participants.

 An uncomfortable workshop with unquestionable results.

Easy, safe, and expected can rarely be innovative, long lived, and thought provoking. The answer can’t be foreseen, the way divined, nor danger avoided from the outset. These things must be confronted and conquered. If the industry, the organization, or the individual ever hopes to experience lasting change and steward meaningful progress, the illusion of control has to be let go of.

Creativity is valuable precisely because it’s unpredictable. We prepare people to see the unknown as an opportunity instead of a threat, to access courage, to relinquish control, and to define for themselves a culture that integrates, cultivates, and sustains the absolute best of who they are and what they do.

10/26/2020 11:00 AM - 12:30 PM

Pre-Conference Workshop

Speaker

Robert Smith

Creative Leader, Respected Author and Professional Speaker

Session Description

Focusing your creativity in a corporate environment. Most of us find ourselves in the communications industry because we were good at drawing, creative writing etcetera. Now that we are working in a corporate environment many of us feel unsatisfied and unchallenged. What has happened to that artistic child? This lively presentation will explore how to re-engage creatively that will feed both our inner artist and the needs of corporate communication. The exercises revolve around creative strategies for coming up with concepts in an efficient and fun way.

10/26/2020 11:00 AM - 12:30 PM

Pre-Conference Workshop

Speaker

Bill Shander

Founder

Session Description

Learn the art and science, the theory and practical hands-on tactics of creating compelling communications experiences based on surveys, scientific research, public or proprietary data sources. In this abbreviated workshop, you will learn about some of the best practices for data storytelling and visualization and walk away with some practice and some vary practical skills you can put to work the moment the workshop is done.

Learn:

  • Some neuroscience behind how your audience will receive your data visualizations
  • How to pick the right chart for your data
  • How to tell stories with data

10/26/2020 11:00 AM - 12:30 PM

Pre-Conference Workshop

Speaker

Jim Krause

Owner

Session Description

No one said that our jobs were guaranteed to be fun. But there’s a good chance that you chose your creative career since it would probably be more enjoyable than working at Walmart or Denny’s. So, are you having fun yet? Are you doing what you REALLY set out to do as a creative pro? If not, then I’ve got some real-world, time-tested and personally proven ideas, strategies, and practices that’ll help you get things pointed in a direction that’s more fulfilling, more energizing, and yes, more fun. Join me in this hands-on and brains-engaged workshop where we’ll zero in on your ultimate creative goals, learn to make room within your busy schedule to go after those goals, and to develop the skills and connections needed to reach them—with or without any “official” learning (a.k.a. going back to school). And why not? After all, isn’t it about time you claimed a role in determining your professional future? Isn’t it time you became the ringmaster of this wonderful madhouse of a circus known as your career?

10/26/2020 11:00 AM - 12:30 PM

Pre-Conference Workshop

Speaker

Debbie Millman

Host of Design Matters & Chair/Co-Founder of Masters in Branding Program

Session Description

Visual Storytelling is the art of using language and images to convey a narrative account of real or imagined events. Historically, humans have used this sharing of experience to pass on knowledge, beliefs, values, secrets and information. Through stories we explain how things are, why they are, and our role and purpose. Stories are the building blocks of knowledge and the foundation of memory and learning. Stories connect us with our humanness and link past, present, and future by sharing all of the possible consequences and outcomes of our behavior and actions.

Visual Storytelling combines the narrative text of a story with creative elements to augment and enhance the traditional storytelling process. By design, it is a co-creative process resulting in an intimate, interpretive expressive technique. Visual Storytelling passes on the essence of who we are and utilizes both language and art. Stories are a prime vehicle for assessing and interpreting events, experiences, and concepts from minor moments of daily life to the grand nature of the human condition. It is an intrinsic and basic form of human communication. Our ancestors as far back as the cave man have been using visual stories to document and record experiences. Today, the visualization of our personal stories is an integral and essential part of the human experience.

Effective visual storytelling is a remarkable art form. In this workshop, artist and writer Debbie Millman will work with a group of students interested in exploring the art of telling a story through a unique combination of images and words. In this workshop, we will investigate the ability stories have to honor the diversity and commonality of our collective human experience.

In this workshop, we will do the following:

  • Work to define and refine the basic narrative structure of a story
  • Plot the visual arc of a story
  • Create the visual language of the story
  • The workshop will result in the creation of a visual story for each participant.

Requirements of participants:

Each participant of this workshop should come to the workshop with a first draft of a short story or essay or poem. In addition, the participants should come with creative tools they would like to use to visually express their story, i.e., paint, canvases, boards, colored pencils, crayons, chalk, chalkboard, yarn, thread, fabric, paper, journals, photographs, etc. For examples, please look at “Look Both Ways: Illustrated Essays on the Intersection of Life and Design,” by Debbie Millman.

Favorite visual story results can be found here.

10/26/2020 11:00 AM - 12:30 PM

Pre-Conference Workshop

Speaker

Terri Trespicio

Speaker and Brand Advisor

Session Description

As a creative pro, you regularly use your skills and talents to make things (usually for other people). And sometimes, you lose your creative mojo for a bit—maybe you’ve been stressed, or you’re just plain bored. 

 

One of the most powerful ways to reengage your own creative genius is on the page. This half-day writing workshop is designed to surface your own ideas in a criticism-free, distraction-free environment—whether you identify as a writer or not (and it truly does not matter).

 

Using the Gateless Writing Method, we’ll generate ideas and stories in the room, and then reflect that genius back to you so you can:

 
  • Reconnect with your creative impulse and bust through blocks

  • Quiet your inner critic 

  • Experience the freedom and fun of getting your ideas onto the page—without being graded, judged, or criticized

  • Gain momentum in your own creative efforts

  • Return to your work with renewed energy and focus

12:30 PM- 2:30 PM

12:30 PM
-
2:30 PM

Lunch

Track:

10/26/2020 12:30 - 2:30 PM

Speaker

Session Description

1:45 PM- 2:30 PM

1:45 PM
-
2:30 PM

HOW Connection

Track:

10/26/2020 1:45 - 2:30 PM

Speaker

Session Description

2:45 PM- 3:30 PM

2:45 PM
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3:30 PM

Designing for a Connected World

Kate Stone , CEO , Novalia

Track: Experience Design

10/26/2020 2:45 - 3:30 PM

Experience Design

Speaker

Session Description

The march of the digital frontline seems to have relentlessly vaporised so much of what is around us and sent it to the cloud. With our heads now so often stuck in those clouds we seem to be losing touch of what is physically around us; including each other. What if we could add a digital soul to everyday objects and design, prototype and manufacture physical products almost as quickly as digital experiences? My work is a journey towards attempting to let some of this happen.

Audience takeaways: an old fashioned view of the future, adding a little extra to the ordinary and lessons from journeys through the forest.

10/26/2020 2:45 - 3:30 PM

Design+Creativity

Speaker

Jennifer Hood

Co-Founder

Amy Hood

Co-Founder

Session Description

Coming up on a decade of running Hoodzpah, Amy and Jen Hood look back on all the woes and “WOAH!”s of running a design business, honing in on 4 actionable equations to find your community, your humanity, and your money-maker of a product.

2:45 PM- 3:30 PM

2:45 PM
-
3:30 PM

Session Info Coming Soon

Track: Marketing+Branding

10/26/2020 2:45 - 3:30 PM

Marketing+Branding

Speaker

Session Description

2:45 PM- 3:30 PM

2:45 PM
-
3:30 PM

Session Info Coming Soon

Track: Leadership

10/26/2020 2:45 - 3:30 PM

Leadership

Speaker

Session Description

10/26/2020 2:45 - 3:30 PM

Career+Talent

Speaker

Ilise Benun

Founder

Session Description

In 2020, creative teams have more responsibility than ever before. The demands are higher and the expectation is that a creative professional can (and should) be able to do everything from client and project management to business and marketing strategy. So why are creatives still being treated like order-takers, rather than strategic partners? And, more importantly, how do we change that? That’s what Ilise Benun will share, through examples of what is working.

Key takeaways:

  • Change your mindset: Why they don’t value your creativity and what you can do to change that.
  • Implement the tactics: Tangible ways creative teams can (and have) started drawing a direct connection between their work and business outcomes.
  • Show what you know. Presentation: How to present creative work to showcase the strategic thinking behind it.

3:45 PM- 4:30 PM

3:45 PM
-
4:30 PM

Session Info Coming Soon

Track: Design+Creativity

10/26/2020 3:45 - 4:30 PM

Design+Creativity

Speaker

Session Description

3:45 PM- 4:30 PM

3:45 PM
-
4:30 PM

Shaping the Way We Work with Design Systems

Sarah Beth Federman , Senior Frontend Developer , Atlassian

Track: Experience Design

10/26/2020 3:45 - 4:30 PM

Experience Design

Speaker

Sarah Beth Federman

Senior Frontend Developer

Session Description

The design landscape is rapidly changing, because the world is rapidly changing. Technology companies are evolving and our toolsets are evolving right alongside them. One of the biggest changes to the design landscape in recent years has been the rise of design systems. A design system can encompass many parts—like a styleguide, component library, or sketch files—but at their core, they are systems for scaling your design practice. 

Design systems are helping companies of all sizes design with more efficiency and a higher quality bar. They are a departure from the way we've worked in the past, but design systems can be extremely powerful once we embrace them. Let's explore this evolution from demystifying what design systems really are, embracing systems thinking, building the foundations of your UI, and even imagining where design systems might bring us next! 

Attendees will go home armed with tips they can use to improve design systems of any stage (or even start one!). I'll share practical lessons I've learned working on some of the world's biggest systems at Adobe and Atlassian, tips for practicing systems thinking, and plenty of further resources.

10/26/2020 3:45 - 4:30 PM

Marketing+Branding

Speaker

Tony Biaggne

VP of Brand Creative

Session Description

At some point in your career you’re going to work on something that makes you uncomfortable. Something that you don’t see coming, and really, something that made you pause. We’re talking about that one job that could mean portfolio herpes. The kind with an answer you dance around when people ask you what you’re working on until they eventually move on to someone less contagious. Creatives are called into some difficult situations to solve some uncomfortable problems. But it’s in this discomfort where we have the opportunity to do something amazing, life changing and even industry shaking.  Join Tony Biaggne as he shares a very personal journey on how staying uncomfortable allowed him to challenge a challenging brand to become something worth talking about. In addition, he’ll share thoughts on how design can flourish when it’s in step with brand positioning, how to speak truth to even the scariest brand owners and why both tragedy and comedy is critical to becoming a happier, healthier and more productive creative. 

3:45 PM- 4:30 PM

3:45 PM
-
4:30 PM

The Closing Culture Gap Between Creative and Corporate Culture

Linda Quarles , Director, Strategy + Organizational Design , frog

Track: Leadership

10/26/2020 3:45 - 4:30 PM

Leadership

Speaker

Linda Quarles

Director, Strategy + Organizational Design

Session Description

With social media providing new levels of transparency and changing expectations of creative and tech talent, companies need to start competing not just on their customer experience, but on their employee experience as well. The next generation of talent with in-demand skills (you!) are seeking purpose-driven organizations, meaningful jobs, inclusive cultures, vibrant office environments, authentic and vulnerable leadership, psychological safety and belonging, and flexible work arrangements. 

Whether leading or following in the culture race, each year more organizations are adding and growing design departments. Design is now pushing the boundaries of corporate recruiting priorities and policies. Today’s design talent creates new challenges for HR, operations and executives alike. 

On the flip side, while the new talent landscape is demanding that employers evolve to attract diverse talent with new skills and capabilities, corporations are also demanding more of this new workforce. If designers want to sit side-by-side with strategy and line leadership, they need to learn core business skills as well as have excellent craft skills. 

In this session, you’ll walk away with practical ways that, as a designer you can:

  • Push talent acquisition to think differently about design talent and recruiting policies.
  • How to apply your craft skills to the organization… as you approach your organization as a design challenge.
  • Uncover what you’re looking for in your next move or current team… whether in agency or corporate. 

10/26/2020 3:45 - 4:30 PM

Career+Talent

Speaker

Stella Guan

Founder & CEO

Session Description

One of the biggest challenges for in-house designers is dealing with difficult internal clients who don't "get" or appreciate the value of design. Usual offenders include clients who think in-house design is free and that designers work for them instead of with them. Some clients try to hijack the design process by dictating every detail, often with horrible directions. Others think that they are designers themselves and attempt to circumvent in-house design teams by DIY-ing. 

Does it mean that in-house design teams are doomed as corporate production machines that churn out subpar products crippled under pressures from difficult internal clients? Not necessarily. In this talk, we are going to look at how in-house designers and design leaders can turn these clients into their biggest cheerleaders by reviewing case studies from real-world scenarios. 

4:45 PM- 5:00 PM

4:45 PM
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5:00 PM

Welcome and Opening Remarks with Amy Conover

Track: Main Stage

10/26/2020 4:45 - 5:00 PM

Main Stage

Speaker

Session Description

10/26/2020 5:00 - 5:45 PM

Main Stage

Speaker

Stephen Gates

Head Design Evangelist

Session Description

Everyone wants to change the world but why do so few people actually do it? Every company wants to transform into something greater but why do three-quarters of those efforts fail? In a continuation of his 2019 main stage keynote, Stephen Gates will answer some of these questions and more as he shares what he has learned from the world’s best design leaders that will allow you to empower and drive human-centered innovation in your team and company.

6:00 PM- 8:00 PM

6:00 PM
-
8:00 PM

Exhibit Hall Opening Reception

Track:

10/26/2020 6:00 - 8:00 PM

Speaker

Session Description

Tuesday, October 27

7:00 AM- 6:30 PM

7:00 AM
-
6:30 PM

Registration Opens

Track:

10/27/2020 7:00 AM - 6:30 PM

Speaker

Session Description

8:00 AM- 9:00 AM

8:00 AM
-
9:00 AM

Breakfast, Expo Hall Open

Track:

10/27/2020 8:00 - 9:00 AM

Speaker

Session Description

9:00 AM- 9:45 AM

9:00 AM
-
9:45 AM

On Freedom and Risk

Edel Rodriguez , Visual Artist, Author , Edel Rodriguez Studio

Track: Main Stage

10/27/2020 9:00 - 9:45 AM

Main Stage

Speaker

Edel Rodriguez

Visual Artist, Author

Session Description

Much of my life has revolved around the ideas of freedom and risk.  How far are we willing to go to get to where we want to be?  What are we willing to sacrifice?  Is the goal worth the risk?    These are things I think about on a regular basis, ideas that inform my work every day.  For my family, emigrating from Cuba to America was worth the risk.  In my work, expressing my point of view has always been worth the risk. Too often, we are quiet, we don’t speak up, and we do what’s expected of us— because we are afraid of the risks involved.   However, every time we don’t share our point of view, a piece of us dies.   I will be speaking about my family’s journey, how those events influenced my work today, and the power that art has to speak for a people when they are at a crossroads of history.

10:00 AM- 10:45 AM

10:00 AM
-
10:45 AM

Beards, BBQ and Insecurity - A Guide to Creative Self Discovery

Chris Thomas , Founder , Yonder, an Agency for the Wild & New

Track: Design+Creativity

10/27/2020 10:00 - 10:45 AM

Design+Creativity

Speaker

Chris Thomas

Founder

Session Description

We all have a unique creative process that was born out of who we are as a person, which is why everyone’s process is unique. But making peace with who you are can be a lot harder than you think and it can have a huge influence over your career and creativity. Chris Thomas, founder and chief creative officer of Yonder, will share actionable insights taken from his childhood of bad bowl haircuts, time playing in a band touring and all the bad choices he made in his design career.

Key Takeaways:

  • Learn new ways of building off of your past so it is the foundation of your creative process and key to the future of your career.
  • Understand where your real skills live and how to use them more often.
  • How to be Better and not Bitter

10:00 AM- 10:45 AM

10:00 AM
-
10:45 AM

Making Space to Imagine: Cultivating a Better World Through Arts Advocacy

Janet Galore , Creative Director , Amazon

Track: Marketing+Branding

10/27/2020 10:00 - 10:45 AM

Marketing+Branding

Speaker

Janet Galore

Creative Director

Session Description

If you had your dream space, a big raw space to work and live in, what would you do? What would you create with it? In Seattle, a city known for its entrepreneurship, invention, and independent spirit, Janet Galore and her husband Demi Raven had this opportunity. Janet is a creative director with over 20 years of experience envisioning the future, designing with emerging technology, and as an interdisciplinary artist and curator. Through the adventure of building The Grocery Studios where they host art, music, film, and performance, Janet will reflect on what they've learned, and the importance of community-based art spaces in a time when art and the freedom to imagine is deeply needed.

Takeaways:

  • Physical space for expansive thinking, imagining, and organizing is vital to inventing the future we want.
  • The things you care about are helpful constraints. Use them to find your focus.  
  • Staying small--and connected--can be powerful.

10:00 AM- 10:45 AM

10:00 AM
-
10:45 AM

Solicited Advice

Jason Richburg , Curriculum Director, Copywriter, & Co-Author , Good Fucking Design Advice

Brian Buirge , Owner, Creative Director & Co-Author , Good Fucking Design Advice

Track: Leadership

10/27/2020 10:00 - 10:45 AM

Leadership

Speaker

Jason Richburg

Curriculum Director, Copywriter, & Co-Author

Brian Buirge

Owner, Creative Director & Co-Author

Session Description

Answering all the questions you never asked.

Solicited Advice is the story of how we took a text based website, built on a whim, to an internationally recognized brand, a successful online business, and a soon-to-be best-selling book. In the rocky and winding course of those events, we’ve overcome terrifying obstacles, survived embarrassing mistakes, and made the most of every failure. Our lectures allow others to benefit from all that hard work. 

10/27/2020 10:00 - 10:45 AM

Dieline

Speaker

Ben Parker

Co-Founder

Session Description

Making new knowledge the new normal.

10:00 AM- 10:45 AM

10:00 AM
-
10:45 AM

Unknowing: Using Confusion To Your Advantage

Mitch Goldstein , Associate Professor, College of Art and Design , Rochester Institute of Technology

Track: Design+Creativity

10/27/2020 10:00 - 10:45 AM

Design+Creativity

Speaker

Mitch Goldstein

Associate Professor, College of Art and Design

Session Description

My creative practice is not about knowing what I am doing, it’s about confidently not knowing what I am doing. Often the work we make as designers has very clear goals, parameters, and desired outcomes. While this is a valuable way to practice design, I find that the work which emerges unpredictably out of process is a more fascinating, exciting, and fun place to be. There is something wonderful about being pretty sure something is going to happen, but not knowing what it is, until it does. This talk is about why not knowing what you’re doing can be a valuable, useful way to work, and how to apply these ideas and methods to your own creative practice.

Key Takeaways:

  • Uncertainty is a gift, and you can use and exploit not knowing what will happen to your advantage.
  • There are no “bad” ideas, just ideas that don’t work right now. Save everything, and it will become useful later.
  • An excellent way to be a better designer is to look at and make stuff other than design.

11:00 AM- 11:45 AM

11:00 AM
-
11:45 AM

How to Build a Career of Balance, Collaboration, and Good || Sponsored by: The Creative Group

Justin Ahrens , Chief Evangelist , Rule29

Track: Design+Creativity

10/27/2020 11:00 - 11:45 AM

Design+Creativity

Speaker

Justin Ahrens

Chief Evangelist

Session Description

This session is all about 20+ years of the greatest lessons of how to live a life that fuels your work, and work in a way that fuels your life. Justin gives you suggestions on just how to approach your career by designing uniquely a more balanced life and career. In the creative industry, collaboration, self-awareness, positivity and purpose are part of how we approach our day to day.

Key Takeaways:

  • Suggestions on how to find the love in your current job or take the next step in your career
  • Learn about what balance can look like for you
  • Explore how collaboration, serving, and culture can change the trajectory of your life and career

11:00 AM- 11:45 AM

11:00 AM
-
11:45 AM

In Defense of Human Connection

Ivan Cash , Award-winning artist, Filmmaker & Founder , Cash Studios & IRL Labs

Track: Design+Creativity

10/27/2020 11:00 - 11:45 AM

Design+Creativity

Speaker

Ivan Cash

Award-winning artist, Filmmaker & Founder

Session Description

As our phones keep us eternally occupied, as online shopping and self-checkout keep us apart, as politics, news, and media keep us stuck in divisive rhetoric, and as fear tactics keep us believing “thou shall not talk to strangers,” it’s clear we are living in a time of unprecedented loneliness, distraction, and division.

So what would a world where everyone actually felt connected to each other look like? What would it take for more people to feel responsible and empowered to be civil, talk to one another, and make IRL interactions a priority? And how might art, design, and creativity play a role in this? 

Drawing on his experience as a Forbes 30 Under 30 artist, filmmaker, and social experimenter, Ivan Cash argues that re-learning the lost art of human connection may just be our best chance at saving both our sanity and society. From transforming 30,000 emails into handwritten letters, inspiring strangers from 153 countries to draw each other, to man-on-the-street interviews and inventing screen-blocking glasses, this talk offers creative inspiration as well as concrete action plans for overcoming our stranger-danger, digital-first world. Because human connection doesn’t just make sense, asserts Cash—it’s the most revolutionary action we can take.

11:00 AM- 11:45 AM

11:00 AM
-
11:45 AM

Session Info Coming Soon

Track: Marketing+Branding

10/27/2020 11:00 - 11:45 AM

Marketing+Branding

Speaker

Session Description

10/27/2020 11:00 - 11:45 AM

Dieline

Speaker

Tom Szaky

Founder and CEO

Session Description

TerraCycle CEO Tom Szaky discusses the theory of waste and how through business we eliminate the idea of it. Also, how one can find other areas of value, whether in packaging or products, beyond just the material value and hopefully be inspired that our future can be a world where the concept of waste doesn’t exist and yet our products can be more exciting, more convenient and better than ever.

11:00 AM- 11:45 AM

11:00 AM
-
11:45 AM

Through the Never: Rock ‘n Roll Insights on Creativity and Leadership

Marc Reiter , Chief Creative Guy , Blackened Recordings

Stephen Gates , Head Design Evangelist , InVision

Track: Leadership

10/27/2020 11:00 - 11:45 AM

Leadership

Speaker

Marc Reiter

Chief Creative Guy

Stephen Gates

Head Design Evangelist

Session Description

This session is a conversation between Stephen Gates, InVision’s Chief Design Evangelist, and Marc Reiter Metallica’s Chief Creative Guy is a rare behind the scenes look at the creative process of bands like Metallica, Pearl Jam and others to give you unique insights you can use in your work and help your creative process.

12:00 PM- 2:00 PM

12:00 PM
-
2:00 PM

Lunch, Expo Hall Open

Track:

10/27/2020 12:00 - 2:00 PM

Speaker

Session Description

2:15 PM- 2:30 PM

2:15 PM
-
2:30 PM

General session (spark)

Track: Main Stage

10/27/2020 2:15 - 2:30 PM

Main Stage

Speaker

Session Description

2:30 PM- 3:00 PM

2:30 PM
-
3:00 PM

Session Info Coming Soon

Track: Main Stage

10/27/2020 2:30 - 3:00 PM

Main Stage

Speaker

Session Description

10/27/2020 3:15 - 4:00 PM

Dieline

Speaker

David Hartman

Senior Creative Director

Session Description

Imagine being able to buy cleaning products that work well, look great in your home and are good for the environment. Oh – and cost at least 20% less than the leading national brands. Meet Everspring, Target’s newest household essentials owned brand, one of over a dozen new brands launched by Target in the last two years. Learn why Fast Company named Target of the 30 most important design companies of 2019 as David Hartman, Senior Director of the Brand Design Lab, shares how his team is using design to invent powerful new brands at scale.

3:15 PM- 4:00 PM

3:15 PM
-
4:00 PM

Fire It Back Up: Breaking Out of the Creative Rut

Stefan Mumaw , Director of Narrative Strategy , First Person

Track: Design+Creativity

10/27/2020 3:15 - 4:00 PM

Design+Creativity

Speaker

Stefan Mumaw

Director of Narrative Strategy

Session Description

If you create for a living, you either have been, are, or will find yourself, at one time or another, in a a creative rut. They are the inevitable downs to your inspiring ups, the times when your creative energy, ideation, and flow seem to taper off. The good news is… it’s completely normal. The act of creation expends energy, and Creative Boot Camp author Stefan Mumaw will show you how to get it back. He’ll break down the causes of creative ruts, normalizing them into a natural, systematic part of the creative process. After this session, you’ll understand exactly the type of creative rut you might be in, and exactly what to do to get out of it. And along the way, Stefan will bring a little of his trademark humor and fun to the proceedings. If you’ve ever experienced a creative rut, come find out how to shake it off and get the fire back.

3:15 PM- 4:00 PM

3:15 PM
-
4:00 PM

FREE YOUR WINGS

Adriana Caliri , International Certified Executive Coach and Founder , Renaissance-CEC

Track: Marketing+Branding

10/27/2020 3:15 - 4:00 PM

Marketing+Branding

Speaker

Adriana Caliri

International Certified Executive Coach and Founder

Session Description

The stakes are high in most Fortune 500 companies. Competition is high-pace, high-stress and ever-changing. Adriana Caliri will share lessons learned throughout her career at Nike, Inc working with elite performance athletes. Unleash your leadership potential and embrace a growth-mindset. The company you work for is the perfect stage to free your wings and fly towards unlimited possibilities.  

10/27/2020 3:15 - 4:00 PM

Leadership

Speaker

Paul Stonick

Director, Online UX

Brooke Katalinich

UX Manager, Design Sprints

Session Description

As design teams are given more responsibility they are also being asked to demonstrate and measure the value of their work. In this session, Paul Stonick, Home Depot’s Director of User Experience, and Brooke Creef, the UX Manager, Design Sprints at The Home Depot, will give you a deep dive into how they are using Design Sprints as not only a powerful change agent, but also for prioritization, performance, and ROI measurement.

Drawing from the success of their Design Sprint Program, Paul and Brooke will share their evolution for measuring the business impact and value of design at The Home Depot. Specifically, what are the strategies, metrics and learnings that have guided their success.

Key takeaways:

  • Strategies for building a team and driving a program to scale
  • Application of sustaining and disruptive innovation models
  • Quantitative and qualitative success metrics

3:15 PM- 4:00 PM

3:15 PM
-
4:00 PM

SHOWTIME: HOW to Pitch Your Ideas and Present Finished Work to Anyone, Anywhere

Jezra Kaye , Speaker Coach and President , Speak Up for Success

Track: Career+Talent

10/27/2020 3:15 - 4:00 PM

Career+Talent

Speaker

Jezra Kaye

Speaker Coach and President

Session Description

It can be hard to talk about our own work. But often, what we choose to present to existing clients and prospects is based on out-dated ideas of what will persuade them. In this interactive session, you’ll learn how to quickly structure and effectively deliver persuasive pitches and work presentations that make your client the star and let your work shine.

10/27/2020 4:15 - 5:00 PM

Leadership

Speaker

Jahan Mantin

Co-Founder

Boyuan Gao

Co-Founder

Session Description

In this interactive & multimedia workshop, participants are introduced to the key phases of Design for Diversity™ (D4D) through storytelling, case studies and a look at how frameworks are used in major industries. Attendees are invited to consider how they can use D4D critical thinking tools within their own strategic and design processes to illuminate cultural defaults, and unlock opportunities for producing effective content, products, programs and services.

10/27/2020 4:15 - 5:00 PM

Marketing+Branding

Speaker

Soyoung Kang

Chief Marketing Officer

Julia Beardwood

Founding Partner

Session Description

eos revolutionized the staid world of lip balms in 2009, winning fans from beauty editors to pop culture icons. Fast forward to 2018, when the brand needed a makeover, and hired Soyoung Kang as CMO to revamp everything. Hear how she and her team unlocked quick wins through product innovations like limited edition social media drops, and marketing innovations like an influencer co-creation campaign. Get inside the branding and packaging redesign that raised visibility and drove double-digit growth in-store. See how they scored on Instagram and TikTok for awesome engagement.

Key takeaways:

  • Planning a major brand relaunch: how to prioritize actions to show fast results while making sure long-term growth needs are met
  • Making things awesome is the new surprise & delight: how speed to market and experimentation are awesomeness in action
  • Design for growth: how new branding and packaging sets the stage for growth

4:15 PM- 5:00 PM

4:15 PM
-
5:00 PM

Rewire Your Team: Nurturing a Neurodiverse Workplace

Amy Johnson , Product Designer , Tandem

Track: Career+Talent

10/27/2020 4:15 - 5:00 PM

Career+Talent

Speaker

Amy Johnson

Product Designer

Session Description

Did you know that 80% of Autistic individuals can’t obtain jobs because of unconscious bias? Not because they can’t perform the tasks that are asked of them but because of their personality in the workplace or even “Cultural Fit.” Join me as I walk you through my personal journey of finding out I was Autistic and share the thoughts and learnings I’ve had along the way. Growing a neurodiverse design team has its hurdles, but the pros far outweigh the cons.  Learn how small changes to your hiring practices, work environment and team culture can make your company more inclusive.

4:15 PM- 5:00 PM

4:15 PM
-
5:00 PM

Stress Addiction: From Morning Coffee to the Cardiac Wing

Taylor Cashdan , Principal, UX Design , Fidelity Investments

Track: Design+Creativity

10/27/2020 4:15 - 5:00 PM

Design+Creativity

Speaker

Taylor Cashdan

Principal, UX Design

Session Description

“I work best under pressure.” “No worries—I’ll get it to you ASAP.” “It’s fine, I can handle it.” Sound familiar? It did for me, as well, until I woke up one morning with the intent for a normal day. Instead, I found myself in the cardiac wing of my local hospital for a short stay that included a lot of “we’re not sure why this is happening.” Stress is a silent (potential) killer that most of us voluntarily ignore, but thankfully there are ways to mitigate and get control of it. No matter how much we try to convince ourselves otherwise, overwork does not lead to success. We owe ourselves to do better. My story is a very real warning.

Key Takeaways:

  • Stress is a silent (potential) killer that most of us voluntarily ignore
  • There are ways to mitigate and get control of your stress—I’ll share some strategies
  • Overwork does not lead to success, no matter how much we try to convince ourselves otherwise

10/27/2020 4:15 - 5:00 PM

Dieline

Speaker

Mat Lyon

Co founder and Creative Director

Ben Lyon

Co founder and Creative Director

Session Description

Lyon & Lyon is an award winning, branding and packaging agency based in Sheffield , England. For the last 6 years they have created stand out brands across multiple touch points whether it be in packaging, web or interiors. Their mantra has always been to challenge convention to change perception. It’s this mantra that lead them to create their new sister agency Undo Undo Undo. 

The conception of the new agency started after suffering from strong swaithes of eco anxiety and feeling disheartened with some of the brands they were connected with. The team decided to use their creative powers for good! On Earth Day 2019 they set up Nice & Positive, the original intention of this was to shine a positive light on all the amazing things designers, makers, scientists and inventors were doing to counteract the effects of climate change. They had an incredible response to this and made strong connections with brands around the World. The team realised that they could take this direction a lot further, during the international climate strike Sept 20th September Undo Undo Undo was born. Undo is a brand and packaging agency that wants to rid the world of packaging. It's this U-turn that the team will discuss in more detail during the talk. 

Expect to hear about “eco realness”. The guys aren't perfect, they don’t always recycle, sometimes they have to fly (how else are going to get to Boston from the UK). Instead they pledge to use their creative skills and deep knowledge of packaging to work with brands that are already or want to make a positive impact on our environment. See you later single use plastic.   

Furthermore you’ll learn about the conceptual side of the agency and how exactly they plan to make packaging disappear for good. Most packaging is created for that one key moment, where someone picks that product up and sticks it in their basket. When the truth is if not recycled the packaging could spend the remaining 99% of its life frozen in this retail ready state but discarded into the natural environment. Undo will be discussing how they plan to design for 'packaging after life' rather than its retail life.

  • DON’T Stay in Your Lane - Creatives are naturally curious. Follow that and see where it takes you. 
  • Creativity is a super power, how can you use it for good?
  • Eco doesn’t have to be all white dreadlocks and green leaf icons it can be fun, beautiful, sympathetic and intelligent.

5:15 PM- 6:00 PM

5:15 PM
-
6:00 PM

Johnny Cupcakes

Johnny Cupcakes , CEO/Owner , Johnny Cupcakes, Inc.

Track: Main Stage

10/27/2020 5:15 - 6:00 PM

Main Stage

Speaker

Johnny Cupcakes

CEO/Owner

Session Description

6:30 PM- 7:30 PM

6:30 PM
-
7:30 PM

Networking Reception - Exhibit Hall

Track:

10/27/2020 6:30 - 7:30 PM

Speaker

Session Description

Wednesday, October 28

7:00 AM- 6:30 PM

7:00 AM
-
6:30 PM

Registration Open

Track:

10/28/2020 7:00 AM - 6:30 PM

Speaker

Session Description

8:00 AM- 9:00 AM

8:00 AM
-
9:00 AM

Breakfast, Expo Hall Open

Track:

10/28/2020 8:00 - 9:00 AM

Speaker

Session Description

10/28/2020 9:00 - 9:45 AM

Main Stage

Speaker

Chase Jarvis

Photographer, Founder & CEO

Session Description

LIFE isn’t about “finding” fulfillment and success – it’s about creating it. Join renowned creative powerhouse Chase Jarvis as he unpacks and reframes the creative process with the “IDEA” system: Imagine your big dream, whatever you want to create—or become—in this world; Design a daily practice that supports that dream—and a life of expression and transformation; Execute on your ambitious plans and make your vision real; and Amplify your impact through a supportive community you’ll learn to grow and nurture. Harness your creativity and learn how small, daily actions can help us to supercharge our innate creativity and rediscover our personal power in life.

10/28/2020 10:00 - 10:45 AM

Design+Creativity

Speaker

Bill Gardner

Founder and President

Session Description

This ain’t your normal trend forecast. Join brand-identity and design-badassery expert Bill Gardner, founder and president of LogoLounge.com, as he relays the current state of identity design – beauty, warts and all. Learn why “Trends = Good” and “Trendy = Bad,” and how the current trajectory of identity design could influence the work you do for your clients.

This energized session gives HOW attendees exclusive first access to the 2020 LogoLounge Logo Trend Report. Through LogoLounge.com, hundreds of thousands of logos have been submitted, making it the largest logo database in the world. Expect the unexpected. It’s a session you won’t want to miss!

10:00 AM- 10:45 AM

10:00 AM
-
10:45 AM

Jolene Delise, The Working Assembly

Track: Dieline

10/28/2020 10:00 - 10:45 AM

Dieline

Speaker

Session Description

The Working Assembly is a New York branding and creative agency partnering with emerging and evolving brands. We are an award-winning branding and creative agency that transforms brands at their inflection point, crafting ideas for significant moments of truth and change.

10:00 AM- 10:45 AM

10:00 AM
-
10:45 AM

Session Info Coming Soon

Track: Marketing+Branding

10/28/2020 10:00 - 10:45 AM

Marketing+Branding

Speaker

Session Description

10:00 AM- 10:45 AM

10:00 AM
-
10:45 AM

Session Info Coming Soon

Track: Career+Talent

10/28/2020 10:00 - 10:45 AM

Career+Talent

Speaker

Session Description

11:00 AM- 11:45 AM

11:00 AM
-
11:45 AM

Building Meaningful, Beautiful & Responsible Brands

Roanne Adams , Chief Creative Director & Founder , RoAndCo Studio

Track: Dieline

10/28/2020 11:00 - 11:45 AM

Dieline

Speaker

Roanne Adams

Chief Creative Director & Founder

Session Description

Brands are mirror reflections of our culture’s values. As designers, we’re often on the frontlines of any cultural shifts, working to create new visual languages, launch new categories, and respond to political and social changes.

In the last few years, we’ve collectively shifted from using design as a tool to sell products and services to more often using design as a way to influence cultural values. Brands are realizing that in order to succeed, and to feel fulfilled, they need to find their purpose, take a stance, pursue a mission and show their customers what their values are. As designers we’re called to be stewards of these values. If we like it or not, we’re co-creating the future through our design. 

At RoAndCo, we’ve made it our mission to shift our focus to working primarily with forward-thinking and responsible brands that understand the importance of using their influence for good. To do this, we need to look at brands holistically, and understand that we, as the designers of them, can shift the way they do business—and in turn the way people consume.  

I’ll show how our work and thought process has evolved over the years to accommodate this paradigm shift. I’ll talk through how we uncover potential, pin-point an authentic purpose, and build foundations to evolve how our clients serve their customers and the greater good. We don’t resist change; we welcome it. We embrace challenges around environmental and social shifts, accepting that while a new world can’t happen overnight, the more we set our intentions on it, the faster it manifests. 

I’ll focus on a few key case studies that demonstrate how we approach this high level design thinking from a branding, packaging, and campaign standpoint. 

Key Takeaways:

  • Creative Flow: How to stay positive and creative through the ever changing, ever chaotic world around us. How we, as individuals and collective, can reposition our work for good.
  • Meaningful Brands: From Brand identity to packaging and campaign launch, I will demonstrate how at every step of the process we can infuse meaning into every brand touchpoint. 
  • Leading from the heart: I’ll share my experience as a business owner and Creative Director and how that role has evolved over the years. The importance of leading with positivity, integrity and heart. 

11:00 AM- 11:45 AM

11:00 AM
-
11:45 AM

Creative Democracy: How Design Disrupted The Evolution of Human Kind

Adrian Franks , UX Creative Director , IBM

Track: Experience Design

10/28/2020 11:00 - 11:45 AM

Experience Design

Speaker

Adrian Franks

UX Creative Director

Session Description

Where Design has brought us from, Where design has landed us, where needs to take us.

10/28/2020 11:00 - 11:45 AM

Design+Creativity

Speaker

Von Glitschka

Creative Director

Session Description

You’re approaching your next project, and you have a tight deadline, you’re feeling uninspired, yet you have to come up with a good idea or even better a great one. How do you approach this dilemma? What tactics can help you discover clever and unexpected concepts? In this talk we’ll go over some time tested methods that’ll help you solve problems creatively.

Key Takeaways:

  • Embracing Creative Fear
  • Creative Thinking Fundamentals
  • Brainstorming Tips & Tricks
  • Mind Mapping and Word Association Worksheets

11:00 AM- 11:45 AM

11:00 AM
-
11:45 AM

Self Made: How to Build Your Personal Brand

Luke Wessman , World-Famous Tattoo Artist, Designer, and Influencer , Luke Wessman

Track: Marketing+Branding

10/28/2020 11:00 - 11:45 AM

Marketing+Branding

Speaker

Luke Wessman

World-Famous Tattoo Artist, Designer, and Influencer

Session Description

Luke Wessman is a world-famous tattoo artist, designer, and influencer whose diverse experience has seen him tattoo some of the world’s most famous celebrities, appear on the TV shows like Ink Master and Miami Ink, and work alongside brands like Spotify, Chevrolet, Harley Davison, Tommy Hilfiger, and more. In this session, Luke will share tangible takeaways about how you can build a strong personal brand from his experiences ranging from growing up poor on a southern Hippie commune to his pioneering work disrupting multiple industries and culminating in his world-famous “Self Made” brand.

11:00 AM- 11:45 AM

11:00 AM
-
11:45 AM

The High Cost of Perfectionism: Impostor Syndrome in the Workplace

Lauren C. Miller , Leadership Coach, Lecturer, Workplace Consultant , Carnegie Mellon University

Track: Career+Talent

10/28/2020 11:00 - 11:45 AM

Career+Talent

Speaker

Lauren C. Miller

Leadership Coach, Lecturer, Workplace Consultant

Session Description

The psychological, social, and emotional stigmas of failure or even minor setbacks can be crippling. These stigmas create crushing fear, which in turn threatens positive change, innovation, & progress.  Millions of people – business owners, new managers, designers, performers, executives – secretly worry they’re not as smart or talented as other people “think” they are. These nagging feelings of incompetence drain both employee & organizational resources.  It’s called the impostor syndrome.  And if left unchecked, it can derail you, your team, and your organization.  Fortunately, there is a way to outsmart it and move past perfect.

In this thoughtful and refreshing session, we’ll expose the confidence myth, learn how to spot impostor syndrome, and learn how to shift our mindsets from fear to courage.

12:00 PM- 2:00 PM

12:00 PM
-
2:00 PM

Lunch, Expo Hall Open

Track:

10/28/2020 12:00 - 2:00 PM

Speaker

Session Description

2:15 PM- 2:30 PM

2:15 PM
-
2:30 PM

General session (spark)

Track: Main Stage

10/28/2020 2:15 - 2:30 PM

Main Stage

Speaker

Session Description

10/28/2020 2:30 - 3:00 PM

Main Stage

Speaker

Cey Adams

Creative

Session Description

What does it mean to design for a culture that has made its mark on everything from fashion, to cars, to sneakers, to fine art? Cey shares learnings from a career journey that started in the downtown New York City Graffiti Movement and led to the role of Creative Director of Def Jam Recordings, where he has created visual identities, album covers, logos and advertising campaigns for Run DMC, Beastie Boys, LL Cool J, Public Enemy, Notorious B.I.G., Maroon 5 and Jay-Z. Join Cey as he explores the evolution of Hip-Hop as a visual phenomenon and shares his approach for interpreting pop culture, as well as collaborating with major corporate brands with his work.

I would be excited if the audience left learning a bit about my experiences growing in the 70’s & 80’s with my friends...Keith Haring, Jean Michel Basquiat, Fab Five Freddie, Lee Quinones. It’s important to celebrate all the amazing and talented artists still living today, who are making the best work of their careers…Futura, Dapper Dan, Janette Beckman. 

I feel everyone should visit the National Museum of African American History and Culture...It’s not Black history, it’s American history.

10/28/2020 3:15 - 4:00 PM

Experience Design

Speaker

Andrew Miller

Design Lead

Session Description

3:15 PM- 4:00 PM

3:15 PM
-
4:00 PM

Session Info Coming Soon

Carlos Whittaker , Author , Carlos Whittaker

Track: Design+Creativity

10/28/2020 3:15 - 4:00 PM

Design+Creativity

Speaker

Session Description

3:15 PM- 4:00 PM

3:15 PM
-
4:00 PM

The Bigger the Brand the Bigger the Revolution

Lisa Smith , Executive Creative Director , Jones Knowles Ritchie

Track: Dieline

10/28/2020 3:15 - 4:00 PM

Dieline

Speaker

Lisa Smith

Executive Creative Director

Session Description

There is a lot of noise about brands becoming more purposeful, making statements about how the future trajectory of the business has to be better for people and the planet. How authentic are they really being? Is it just what we want to hear?

From boutique design companies, to large branding firms and in-house at Chobani, JKR’s Executive Creative Director Lisa Smith has seen the social, economic, and cultural impact design can inspire. Lisa will share what she’s learned on the democratization of good design, how we all can harness the power of Goliath brands for positive impact, and why having design at the heart of a business can really change the game.

3:15 PM- 4:00 PM

3:15 PM
-
4:00 PM

The Creative Chaos of Marketing, Brand, Design and Advertising

Cecilia Ambros , Global Executive Creative Director , Amazon Advertising

Allison Puff , Professor of Visual Communications and an Academic Program Manager , Farmingdale State College

Lydia Hummel , Principal , LRH212

Track: Marketing+Branding

10/28/2020 3:15 - 4:00 PM

Marketing+Branding

Speaker

Cecilia Ambros

Global Executive Creative Director

Allison Puff

Professor of Visual Communications and an Academic Program Manager

Lydia Hummel

Principal

Session Description

3:15 PM- 4:00 PM

3:15 PM
-
4:00 PM

Why Trends in Logo Design Matter

James I. Bowie , Principal , Emblemetric

Track: Design+Creativity

10/28/2020 3:15 - 4:00 PM

Design+Creativity

Speaker

James I. Bowie

Principal

Session Description

Trends in logo design are often noted and discussed, but how can they be measured and why are they ultimately important? Starting with a discussion of one of the biggest logo trends ever, the swooshes of the dot-com boom, sociologist James I. Bowie will examine the significance of trends as they relate to the logo’s meaning and to the practice of branding in general. Using quantitative analysis of national trademark data, Bowie will show how he identifies and tracks logo design trends, and how designers can tap into government websites to perform their own research.

Key Takeaways:

  • How government data can be used to track trends in logo design
  • How trends in logo design reflect changes in society
  • How effective design and branding programs can make use of knowledge of trends in logo design

10/28/2020 4:15 - 5:00 PM

Dieline

Speaker

Zipeng Zhu

Founder and Creative Director

Session Description

Use dot, circle, and ball to explain what I've learned in life and applied that into my dazzling world. 

Key Takeaways:

  • Dot - How to come up with the core idea then expand from there.
  • Circle - What goes around comes around
  • Ball - How to take things into a new dimension

10/28/2020 4:15 - 5:00 PM

Career+Talent

Speaker

Alison Entsminger

Design Lead

Session Description

As human-centered designers, we welcome user feedback on work we create but struggle to discuss personal feedback with our peers, managers, and direct reports. Opening yourself up to critique requires uncomfortable vulnerability. Without objective data, we develop crippling blindspots, miscommunication, and warped perspectives that stunt our careers. But what if we approached our work performance like we research our products? Which assumptions would we validate? Where would we strategically invest? And what areas of opportunity would we uncover as a result? Come learn to use data points around you to understand your strengths, weakness, and areas for growth. You'll leave with strategies for getting necessary feedback, overcoming blindspots, and reshaping your career along the way.

Key Takeaways:

  • Peers, managers, & reports often don't speak up about blind spots that hold us back & impact our teams. How can we get accurate, undiluted feedback?
  • Both male & female managers tend to give women low-quality feedback. How can women overcome vague feedback & hear how they're really doing at work?
  • "Every system is perfectly designed to get the results it gets." How can design leaders & communities reshape the enablers & blockers for feedback?

10/28/2020 4:15 - 5:00 PM

Design+Creativity

Speaker

Victor Yocco

UX Research Director

Session Description

How do we maximize the value of the time a user will spend with us? We know our designs need to be impactful to our users. Not only that, users have to understand immediately what we want them to do, why, and how. User research, along with principles of psychology can help us ensure we are designing experiences to capture our users’ attention. However, we have an obligation to be mindful of the potential for promoting addictive behaviors or overuse of our product.

Victor’s talk will highlight the role psychology plays in every day decision making, and how product teams can incorporate specific principles of psychology to facilitate the adoption and use of their product. Victor will discuss the importance of knowing why we want our users’ attention, the potential negative consequences of designing to hold users’ attention, and psychology-backed design elements we can consider for our products. Come for the psychology, stay for the bad jokes.

Key Takeaways:

  • Critical questions to ask before you design for users’ attention
  • Psychological principles of designing for users’ attention
  • Design strategies and elements to include in designing for users’ attention

4:15 PM- 5:00 PM

4:15 PM
-
5:00 PM

Power to the People

Alex Sinclair , Strategic Storytelling , iX Business Development Team

Track: Experience Design

10/28/2020 4:15 - 5:00 PM

Experience Design

Speaker

Alex Sinclair

Strategic Storytelling

Session Description

Whatever combination of platforms, processes, pixels or power points we use to deliver an experience, it all comes down to the one element that will shift the needle: emotion.

Figuring out how to anticipate, predict and delight the unpredictable, quirky factor that is human nature has never been so difficult or so completely challenging. And who doesn’t love a challenge? 

Learn why provocations are a powerful way to communicate, how stories make the world go around and why technology must be in service to those who use it.

4:15 PM- 5:00 PM

4:15 PM
-
5:00 PM

Session Info Coming Soon

Track: Marketing+Branding

10/28/2020 4:15 - 5:00 PM

Marketing+Branding

Speaker

Session Description

5:15 PM- 6:00 PM

5:15 PM
-
6:00 PM

Dieline Awards

Track:

10/28/2020 5:15 - 6:00 PM

Speaker

Session Description

6:00 PM- 6:45 PM

6:00 PM
-
6:45 PM

Roxane Gay

Roxane Gay , Author/Film & Television Writer , Roxane Gay

Track: Main Stage

10/28/2020 6:00 - 6:45 PM

Main Stage

Speaker

Roxane Gay

Author/Film & Television Writer

Session Description

8:30 PM- 11:00 PM

8:30 PM
-
11:00 PM

HOW Party

Track:

10/28/2020 8:30 - 11:00 PM

Speaker

Session Description

Thursday, October 29

8:00 AM- 9:00 AM

8:00 AM
-
9:00 AM

Breakfast

Track:

10/29/2020 8:00 - 9:00 AM

Speaker

Session Description

8:00 AM- 2:00 PM

8:00 AM
-
2:00 PM

Registration Open

Track:

10/29/2020 8:00 AM - 2:00 PM

Speaker

Session Description

9:00 AM- 9:45 AM

9:00 AM
-
9:45 AM

Even Solutions Have Problems

Emily Oberman , Award Winning Multidisciplinary Designer , Pentagram

Track: Main Stage

10/29/2020 9:00 - 9:45 AM

Main Stage

Speaker

Emily Oberman

Award Winning Multidisciplinary Designer

Session Description

Getting your work out into the world comes with its fair share of success, joy, collaborations, partnerships, euphoria, heartbreak, wins, losses, lessons & problems. No one is immune whether you’ve been doing it for 30 years or 30 days; as a partner in a big firm, a sole proprietor, or a member of an in-house team, it’s all part of the story of our design lives. I’m here to share the truth of that with you, and how it’s all part of getting to where you (hopefully) want to be.

Takeaways:

  • Love what you do (and everyone’s definition of love can be different)
  • Learn from your mistakes
  • You never know what comes next, so think before you act

10:00 AM- 10:45 AM

10:00 AM
-
10:45 AM

Beyond Commodity: How to Master Your Message & Stand Out in a Sea of Sameness

Terri Trespicio , Speaker and Brand Advisor , Terri Trespicio, LLC

Track: Design+Creativity

10/29/2020 10:00 - 10:45 AM

Design+Creativity

Speaker

Terri Trespicio

Speaker and Brand Advisor

Session Description

10/29/2020 10:00 - 10:45 AM

Leadership

Speaker

Tony Daussat

Experience Design Strategist

Session Description

Originally, the term Imposter Syndrome was coined as “The Imposter Phenomenon,” by the clinical psychologists Pauline Clance and Suzanne Imes in the 1970s.  Though the term has become somewhat of a buzzword the past few years—its effects plague the minds of millions.  With the rapid evolution of technology and rising pressure to be the “expert in the room,” Imposter Syndrome has firmly planted its roots in the Design Community and beyond. As a result, thousands of articles, videos, books, and podcasts have purportedly “revealed the secrets” of beating Imposter Syndrome—and yet—the dark underbelly of unworthiness continues to thrive.  But why? I believe we need to spend a lot less time attempting to be all-knowing, and a lot more time embracing the unknown. 

10:00 AM- 10:45 AM

10:00 AM
-
10:45 AM

The Great Discontent

Hugh Weber , CCO , The Great Discontent (TGD)

Track: Design+Creativity

10/29/2020 10:00 - 10:45 AM

Design+Creativity

Speaker

Session Description

Hugh Weber's experience in community organizing, civic psychology, design advocacy, and network theory have prepared him to lead The Great Discontent in its mission to deconstruct discontent and foster a deeper, more authentic sense of connection amongst curious and creative individuals. 

As a leader on AIGA’s national board, Hugh traveled to over 40 creative communities in 2019 in order to better understand what it takes to serve individuals and organizations as they design communities that enhance their work, improve their well-being, and expand their sense of possibility. 

In this kickoff keynote and the connected TGD pop-up experience, Hugh will challenge you to strategically leverage your relationships of influence, tap into the power of your own creative journeys,and embrace our collective responsibility in addressing the great discontent within our communities and world.

Takeaways:

  • Attendees will be able to dramatically increase their own professional growth by applying basic network theory principles.
  •  Attendees will be able to map their Relationships of Influence (ROI) for better personal and professional understanding of networks.
  • Attendees will be able to identify opportunities for innovation and creative growth through bridges to new people, places and ideas.

10/29/2020 10:00 - 10:45 AM

Dieline

Speaker

Tommy Perez

Maker

Session Description

Tommy Perez is a freelance multidisciplinary maker based out of Southern California. With a love for storytelling and collaboration, Tommy crafts compositions with paper, produce and various props. He’s a self-described “designer, doodler & frequent paper krafter” who works with unusual materials in the making of his diverse portfolio of work.From bacon bits and wonton wrappers to paper and glue, the mediums used are worked into vibrant compositions and colorful creations.Tommy has had the great pleasure to collaborate with clients such as 20th Century Fox, adidas, Benefit Cosmetics, Coca-Cola, Facebook, Ford Motor Company, Fossil, Marvel Entertainment, Nickelodeon, Sparkling Ice, Specialized Bicycles, Target and Too Faced Cosmetics.When he’s not making fun stuff, he enjoys skateboarding and root beer floats.

10:00 AM- 10:45 AM

10:00 AM
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10:45 AM

Usable Methods for User Centered Methodology - Inside Experience Design

Brooke Foley , CEO/Agent of Intrigue , Jayne Agency, LLC

Track: Experience Design

10/29/2020 10:00 - 10:45 AM

Experience Design

Speaker

Brooke Foley

CEO/Agent of Intrigue

Session Description

What is experience design? How do you make it a practice? How does it impact clients and their customers? It all starts with a brief and unwinds from there. This is a session designed to give examples of unexpected places that experience design makes meaningful differences, while increasing positive outcomes and decreasing costs. Learn about how experience design changed the way oil fields are protected, how emergency 911 centers are evolving, and the shocking reveal how "environment" fits in with marketing for home builders. Each high energy example breaks down methodologies in simple, easy to achieve solutions you can deliver daily, while making everything around you "more gooder".

11:00 AM- 11:45 AM

11:00 AM
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11:45 AM

Eike Konig, HORT

Track: Dieline

10/29/2020 11:00 - 11:45 AM

Dieline

Speaker

Session Description

Hort emerged from the Frankfurt techno scene in 1994, originally founded by Eike König as "Eikes grafischer Hort". The studio moved to Berlin in 2007 and has been growing as a group ever since. Hort does art direction, branding, creative consultancy, editorial design, graphic design, illustration, lectures and workshops. Hort works with institutions such as Arte, Bauhaus Dessau, Bergen Assembly, Mousonturm, Frankfurter Positionen and Tanzplattform Deutschland, as well as brands like Adobe, IBM, Microsoft, Nike, The New York Times and Universal Music. People working at Hort are Anne Büttner, Eike König, Elizabeth Legate, Tim Rehm, Tim Schmitt, Tim Sürken and Alan Woo, together with other freelancers and interns.

10/29/2020 11:00 - 11:45 AM

Career+Talent

Speaker

Rob Harrigan

Design Principal, Immersive Design & AI Services

Session Description

The 2019 AIGA Design Census identifies the skill most critical to the future of design is adaptability to new technology and social change. Learn how fluid intelligence, a generalist mindset, and an unconventional career path equipped me to adapt my creative work for emerging technologies.

The continual adaptation and acceptance of new technologies force you to embrace chaos and unpredictability, but core practices I've adopted during my career: abstraction, sketching, iteration, visual hierarchy, and storytelling enable you to simplify the complex into approachable concepts.

Learn how I built my unique skillset by facing failure and embracing my passions — how my DIY ethos drove my career and ultimately led me to creating immersive experiences. See a case study on every step in my career — how every stop, detour, and pivot accorded me with a background in art, experimental film making, branding, and creative direction that allows me to vanguard new spatial applications.

 

11:00 AM- 11:45 AM

11:00 AM
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11:45 AM

Research Without Reason is Chaos

Chris Wilkinson , Director, Product Design , Devbridge

Track: Experience Design

10/29/2020 11:00 - 11:45 AM

Experience Design

Speaker

Chris Wilkinson

Director, Product Design

Session Description

Well-structured research efforts are a conduit for design value. Avoid misalignment, dead-ends, and building things no one wants by asking the right questions up front. Take the conversation from the boardroom to the room where the product lives. Help the business understand the context, the people who use it, and dare we ask, should it even exist in the first place. Uncover motivations, decipher patterns, and apply research to create measurable results. Bring order to chaos by:

  • Applying systems-level thinking to research efforts
  • Delivering on research that doesn’t get caught up in minutiae
  • Translating research efforts from the field to the boardroom

11:00 AM- 11:45 AM

11:00 AM
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11:45 AM

Session Info Coming Soon

Brandon Rochon , Managing Chief Creative Officer , Kastner & Partners

Track: Design+Creativity

10/29/2020 11:00 - 11:45 AM

Design+Creativity

Speaker

Brandon Rochon

Managing Chief Creative Officer

Session Description

10/29/2020 11:00 - 11:45 AM

Leadership

Speaker

Jennifer Aldrich

Senior Manager of Design Community Partnerships

Session Description

Some of the most impactful leaders in our industry self identify as introverts, as do so many leading designers in our community. So how have those individuals become so successful in a world that seems to celebrate and focus on our extroverted counterparts?

Many introverts express having a tough time making their voices heard during meetings, getting passed over for special projects and promotions by leadership, and feeling as though they have hit a career wall when applying for people manager positions. Work relationships and opportunities are often cemented during happy hours and other activities that make introverts feel drained. And even when they force themselves to attend those events, they may come across as uncomfortable, having the opposite of the desired impact. 

Other people may appear to be introverts even though they love crowds, but they can’t attend events or take on projects that require team overtime due to situations they don’t feel comfortable discussing in the workplace. These tips can help those individuals navigate their careers as well.

So many variables play into building a successful career, and many introverts struggle to find their path when working in an environment where they’re surrounded by or managed by extroverts. Being an introvert is actually a super power that can unlock unlimited opportunities once you’ve found your voice and the medium that best enables you to share your wisdom with your coworkers and leadership team. So in a loud, crowded world how do we make our voices heard?

And managers, how do you manage introverted employees and set them up for success? There are some methods and small changes in management style that are easy to implement that can make an enormous difference in your employees’ future career opportunities and professional growth. So where do you start?

Key Takeaways:

  • Actionable ways that introverts can manage up to unlock career opportunities
  • Tips for networking and navigating industry events without burning out
  • Ways to effectively work with, manage, and mentor introverted designers to help them use their introversion as a career propelling super power

10/29/2020 12:15 - 1:00 PM

Main Stage

Speaker

Joanna Peña-Bickley

Head of Research & Design

Session Description

Gen Z’s 44 billion dollars of disposable income has triggered a tsunami of change as industry races towards 2020. During industry’s dance with disruption, Design has at the table and in the boardroom. That seat comes with great expectations that design will act as a conductor of a symphonic enterprise. From the momentous trends composing change at the scale of the cosmos to minuets found in crafting design systems Joanna lays out the foundation for the future of design.

1:00 PM- 1:10 PM

1:00 PM
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1:10 PM

Closing Remarks with Amy Conover

Track: Main Stage

10/29/2020 1:00 - 1:10 PM

Main Stage

Speaker

Session Description

1:15 PM- 2:00 PM

1:15 PM
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2:00 PM

Lunch

Track:

10/29/2020 1:15 - 2:00 PM

Speaker

Session Description

2:00 PM- 3:30 PM

2:00 PM
-
3:30 PM

Session Info Coming Soon

Track: Design+Creativity

10/29/2020 2:00 - 3:30 PM

Design+Creativity

Speaker

Session Description

2:00 PM- 3:30 PM

2:00 PM
-
3:30 PM

Session Info Coming Soon

Track: Career+Talent

10/29/2020 2:00 - 3:30 PM

Career+Talent

Speaker

Session Description

2:00 PM- 3:30 PM

2:00 PM
-
3:30 PM

Session Info Coming Soon

Track: Experience Design

10/29/2020 2:00 - 3:30 PM

Experience Design

Speaker

Session Description

2:00 PM- 3:30 PM

2:00 PM
-
3:30 PM

Session Info Coming Soon

Track: Dieline

10/29/2020 2:00 - 3:30 PM

Dieline

Speaker

Session Description



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