HOW Marketing Live


Speakers Schedule

Welcome to HOW Marketing Live!

The American Marketing Association, in partnership with HOW Design Live, has created a program that brings together the future states of marketing and design in one track. This year HOW Marketing Live sessions move beyond simple 101 learning and move into more advanced teachings on marketing that are crucial for designers. 

Customers don’t wait. They expect brands and organizations to be ready to help them wherever and whenever they need it. The use of technology and artificial intelligence are now norms in the realms of customer experience, marketing, and R&D. And the wealth of data makes it possible to evaluate a brand’s every move. Yet none of the technology matters if marketing and design aren’t moving in the same direction.

Creating an optimal user experience is top of mind for designers and marketers—and working together is not always easy. Sessions at HOW Marketing Live will dive into the relationship between marketers and designers and how they can best work together. HOW Marketing Live will inspire you to create a more collaborative and inspiring work environment, and will give you the tools to lead the charge.”

—Molly Soat, Editor in Chief, American Marketing Association


The HOW Marketing Live program will dive into the challenges that designers and marketers face together every day. A conference within a conference, designers and marketers attending HOW Marketing Live will…

  • Gain an understanding of how strategy drives key marketing decisions
  • Dive into metrics, ROI, and the use of data to optimize creative and drive results
  • Explore the use of marketing automation, social media, SEO, paid strategies, and content marketing to deliver integrated campaigns
  • Get exposure to the foundations of UI / UX design and the connection between digital and physical touchpoints to deliver memorable customer experiences
  • Discuss the implications of artificial intelligence on marketing and design
  • Build empathy for each other’s roles and recognize the value that designers and marketers each bring to the board room
  • Learn strategies for communicating and collaborating effectively with each other in an agile world


“We always try to stay ahead of the market to help designers navigate a changing environment. HOW Marketing Live is a perfect example of this. Every year we see more marketing professionals attending HOW Design Live as well as an increasing interest among our design attendees in sessions that blend design and marketing. The convergence of design and marketing is accelerating and we have a responsibility to our attendees to provide programming on skills and knowledge that advances their careers or better serve their clients.”
—Junmian Sun, Show Manager, HOW Events

Register now for the opportunity to connect with thousands of attendees and vendors

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