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HOW Design Live, April 30 – May 3 in Boston, to Feature ‘Quiet’ Author Susan Cain as the Opening Keynote


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Session to Address How Introverts in the Creative Community Can Harness Their Strengths to Transform How They Work, Lead and Innovate

NEW YORK (March 5, 2018) — Susan Cain, author of the bestselling books Quiet: The Power of Introverts in A World That Can’t Stop Talking and Quiet Power: The Secret Strengths of Introverted Kids, will deliver the opening keynote at HOW Design Live. The event takes place April 30 – May 3, 2018 at the Hynes Convention Center in Boston, Mass., and features The Dieline Conference and the all-new event for marketers, HOW Marketing Live with the American Marketing Association.
Cain’s presentation will take place on Monday, April 30 from 9:15 – 10 a.m., and the focus will be on culture and inclusion as it relates to the creative community. Cain believes the world needs introverts and extroverts to balance each other out, and her mission is to harness the talents and strengths of the quieter half of the population.
“Everyone who attends Susan Cain’s opening keynote at HOW Design Live will feel inspired and ready to change the world,” said Amy Conover, content manager for HOW events. “Susan will motivate quiet and charismatic attendees alike, whether it's honing leadership skills, stimulating creativity or working most effectively.”
During her keynote, Cain will explain how introverts think and work in ways that are crucial to the survival of today’s organizations. She’ll offer ways that the creative community can structure their organization so that the best ideas dominate, rather than those of the most vocal and assertive people. She’ll cover how introverts’ and extroverts’ different personalities cause them to solve problems and evaluate risk differently. Cain will look at what introverts know about creativity that the rest of us should learn. In addition, she’ll draw on her original research and the latest in neuroscience and psychology, to help radically change HOW Design Live attendees’ view of the best way to develop leaders, manage teams, make smart hires and stimulate innovation.
Cain is the co-founder of Quiet Revolution, Quiet Schools Network and The Quiet Leadership Institute. Her record-smashing TED talk has been viewed over 18 million times and was named by Bill Gates as one of his all-time favorite talks. She was named one of the world’s top 50 Leadership and Management Experts by Inc. Magazine and one of the Most Creative People in Business by Fast Company magazine. Her books have been translated into 40 languages and listed on The New York Times bestseller list for numerous years. Visit Cain and the Quiet Revolution at
Registration for HOW Design Live – the most inspiring, educational and talked-about design event anywhere in the world – is open at (register early for the best rate).
Attendees of HOW Design Live include designers of all stripes seeking to refine their expertise, acquire and develop new skills and have a positive impact on the world through the work they create for their clients, employers or themselves. The event also attracts: creative leaders and team managers, business owners, solopreneurs, agency principals, communicators and marketing professionals.
Visit to learn more about the event and to register (register early for the best rate). For all registration-related inquiries, email And be sure to follow HOW on social media at: @HOWEvent (Facebook), @HOWEvents (Twitter), @how_events (Instagram) or via #HOWLive.

About Emerald Expositions
HOW Design Live is owned by Emerald Expositions, the largest operator of business-to-business trade shows in the United States, with most of our shows dating back several decades. We currently operate more than 50 trade shows, including 31 of the top 250 trade shows in the country as ranked by TSNN, as well as numerous other events. Our events connect over 500,000 global attendees and exhibitors and occupy more than 6.9 million NSF of exhibition space. We have been recognized with many awards and accolades that reflect our industry leadership as well as the importance of our shows to the exhibitors and attendees we serve.

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Note to Editors: Press passes available to qualified press; photos of the conference may be requested.