The HOW DESIGN LIVE Community

It's More Than Just a Conference!

HOW Design Live is all about connections. Every year, relationships form organically among HOW Design Live attendees, and even among attendees and speakers—relationships that lead to opportunities and lifelong friendships. The power of the HOW Community is massive, inspiring, welcoming and easy to join. You’ll find your tribe at HOW: a core group of fellow creatives who call themselves “HOWies.”

Connect online before the conference to make new friends and plan meet-ups.

Socialize during the conference, organizing pub crawls, morning walk/run sessions, lunch outings and more. 

Rally HOWie resources to help one another during tough times.

Support each other year-round, offering everything from tips on using the latest InDesign shortcut to navigating sticky client situations.

Refer work, job openings and clients to each other, as well as collaborate on projects.




HOW Ambassador Mission Statement

What is a HOW Design Live Conference Ambassador? The Ambassadors are HDL attendees that love and support this conference and have became the embodiment of everything HOW Design Live represents: Creativity, Inspiration, Leadership and COMMUNITY. They are designers, managers, teachers, students, mentors and catalysts in all areas of the creative industry. The Ambassadors’ primary goal is to ensure that every HDL Attendee enjoys the full extent of the HOW Design Live Conference experience. Being an Ambassador is not limited to the 5 days of the conference, they commit themselves year-round to keep the spirit of creativity and kinship alive in the design community.

Meet The Ambassadors


Keith Smith

Keith 'Smitcat' Smith

Darcy Hinrichs

Darcy Hinrichs


Calvin Ng

Calvin Ng

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Fira 'Fizzy' Sharp

Karen Larson

Karen Larson

Julie Goldsberry

Julie Goldsberry

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Rusty Kugler

Cami Travis-Groves

Cami Travis-Groves

Tom Tumbusch

Tom Tumbusch

Lynette 'LBoogie' Pope

Lynette 'LBoogie' Pope

"I’ve been to HOW Design Live for 19 years straight primarily because of the CONNECTIONS that I’ve made through the years. From my very first moment at HOW Design Live, I knew I was part of a larger community of design professionals. These enduring relationships with fellow HOWies, the speakers/authors and HOW Design Live staffers is one of the most fulfilling parts of my career."

-Keith "Smitcat" Smith

"HOW Design Live isn't just about learning from the amazing speakers on the stage or the knowledgeable vendors on the exhibition floor. It's about building your network and finding your squad. So, listen. Take notes. Collect samples. But don't forget to look at the person next to you that you don't know and introduce yourself. That's how you HOW. I did it, and I have the most amazing group of friends that also moonlights as my network."

—Julie Goldsberry, #huggedbyjulie

"HOW Design Live is my favorite design event of the year. Not only do attendees get a chance to ignite their creative passion and explore the latest creative trends, but they also gain lasting connections with industry peers."

-Lynnette "LBoogie" Pope

"I went from feeling alone as the only designer in the office to being connected, educated, and supported by all the creatives I’ve met throughout the years, and having access to their experience, knowledge and wisdom has made all the difference. I’ll never miss another HOW Design Live if I can help it!"

-Cami Travis-Groves


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