So here’s a bit of tactical advice on getting your manager to send you to HOW Design Live in 2019: It’s not about you. It’s about how your entire team—in fact, your company—will benefit from the information and insights you’ll gain.
Make a game-plan, create your story and leverage your communication skills.
Impress your boss with your marketing and communication skills by crafting a powerful campaign to win their approval.
Objection: “It’s too expensive.”
Your response: “This isn’t just a four-day event. Its benefits will carry over through the rest of the year and beyond, so it’s a great value. I’ll capture detailed notes from every session, so our whole team can learn along with me.”
Objection: “You can’t be away from the office for four days.”
Your response: “I won’t be totally away from the office; with free wifi during the event, I’ll be able to stay connected at the same time I’m gathering information and best practices that will take our team’s work to the next level.”
Your closing argument: “When I get back from the conference, I’ll schedule a download session with you and the team. I’ll present my notes and speaker handouts from all the sessions I attended. I’ll recommend new ideas for our workflow, teamwork, processes, the way we work with our clients. I’ll show you all the great resource material I picked up in the Exhibit Hall from vendors who can save us money. Sending me to the conference means elevating our whole team — and when our work improves, you look good, too.”