Agenda / Sessions

You’ll find radical ideas in HOW Design Conference’s sessions and workshops: how to buck the status quo in your job and your creative process; why game mechanics may be the key to your design success; and ways to leapfrog innovation pitfalls, among others.  See the detailed descriptions below and start planning your itinerary for four days of creative uprising!

To help you sort through the program and find the information that best applies to your area(s) of interest, look for the topic’s focus after each session description in the pop-up boxes. Put this information to use in order to customize your schedule. Plus, you’ll find a downloadable PDF of the entire HOW Conference program below.
 
Note: Don’t miss out on optional events like the Studio Tours, Workshops, and Networking Lunch, all available on Friday, June 22. You won’t see them on this agenda because they require an additional fee, but the real-world glimpses into other studios’ daily operations and intensive learning opportunities provided by workshops can take your Conference experience from “phenomenal” to “transformative.”


 
 
Friday, June 22nd, 2012
8:00 am - 12:00 pmStudio Tour AM - Extra Fee Required [More Info]
8:30 am - 6:30 pmStock Photography Expo [More Info]
9:00 am - 12:00 pmWorkshop: Make A World: Solving Design Challenges Through Games - Extra Fee Required [More Info]
Sunni Brown, Owner / Creative Director, sunnibrown.com
Workshop: From Passion to Profit - Extra Fee Required [More Info]
Peleg Top
Workshop: Anatomy of a Logo: Creating Effective Design Under a Looming Deadline - Extra Fee Required [More Info]
Von Glitschka, Illustrative Designer, Glitschka Studios
Workshop: Effective Brainstorming For Designers - Extra Fee Required [More Info]
David Sherwin, Principal Designer, frog
12:15 pm - 1:45 pmNetworking Lunch - Extra Fee Required [More Info]
Steve Gordon, RDQLUS Creative
1:00 pm - 5:00 pmStudio Tour PM - Extra Fee Required [More Info]
2:00 pm - 5:00 pmWorkshop: Change the Way You Think About Type [More Info]
Dr. Shelley Gruendler, Founding Director, Type Camp International, Inc.
Workshop: Brand Development [More Info]
David Holston, Director of Online Communication, Georgia Institute of Technology
Workshop: Making Strategy a Valuable Part of Your Process [More Info]
Rochelle Seltzer, Principal, Rochelle Seltzer :: Design Strategy
Workshop: Escape the Tri-Fold Funk [More Info]
Trish Witkowski, Chief Folding Fanatic, foldfactory.com
4:30 pm - 6:30 pmNetworking Kickoff Sponsored by The Creative Group - HDC, IHMC, CFC, DPDC
6:30 pm - 8:00 pm1. Opening Keynote: Coltrane, Concord, Cool Kids and Other Creative Choices - HDC, IHMC, CFC, DPDC [More Info]
Sam Harrison, Words-Ideas-Action
8:00 pm - 10:00 pmOpening Reception Sponsored by Mohawk Fine Papers, Exhibit Hall Opening - HDC, IHMC, CFC, DPDC

Saturday, June 23rd, 2012
7:30 am - 8:30 amiPad Publishing for Designers … and Everyone Else! presented by Quark [More Info]
Dan Logan, Quark
Chris Nuernberger, Quark
8:00 am - 9:00 amContinental Breakfast in the Exhibit Hall - HDC
9:00 am - 10:15 am2. Under the Covers With Chip Kidd - HDC [More Info]
Chip Kidd
3. A Tribute to Hillman Curtis - HDC [More Info]
Debbie Millman, President, Design, Sterling Brands
Color Management For Designers [More Info]
John Scott Thorburn, Senior Color Analyst , Canon USA
10:45 am - 12:00 pm4. Current Trends in Web Design - HDC [More Info]
Patrick McNeil, Owner, Design Meltdown
5. Becoming a Design Leader - HDC [More Info]
David Sherwin, Principal Designer, frog
6. Process as a Competitive Advantage - HDC [More Info]
Alina Wheeler
7. 30 in 60 - HDC [More Info]
Jim Krause, Jim Krause Design
Dyana Valentine
8. The INs and OUTs of Working In-House - HDC [More Info]
Johanna Björk
The New Normal for Books and Design, Presented By Blurb [More Info]
Donna Boyer, Chief Product Officer, Blurb
12:00 pm - 2:00 pmLunch On Your Own / Exhibit Hall Open - HDC
12:15 pm - 1:45 pmDesign Websites Without Writing Code With Adobe Muse Presented By Adobe Systems [More Info]
Rufus Deuchler, Senior Worldwide Design Evangelist, Adobe Systems
2:00 pm - 3:15 pm9. Web Typography NOW: The Future of Typography - HDC [More Info]
Jason Cranford Teague, Managing Director of User Experience, Forum One Communications
10. Balancing Your Freelance Workload - HDC [More Info]
Willo O'Brien, WilloToons
11. Be the Best in Your Own Backyard - HDC [More Info]
Jake Lefebure, CEO / Co-Founder, DesignArmy
Pum Lefebure, Creative Director / Co-Founder, DesignArmy
12. What is 'Good' Design? - HDC [More Info]
Christopher Simmons, Principal, MINE
13. Drawing Conclusions: How Drawing Improves Design - HDC [More Info]
Von Glitschka, Illustrative Designer, Glitschka Studios
Designing with space, time, and type using Cinema4D, Presented by Maxon [More Info]
Colin Evoy Sebestyen, Principal, Movecraft
3:45 pm - 5:00 pm14. Getting Unstuck: Finding the FLOW in Workflow - HDC [More Info]
Kelly Goto, Principal, gotomedia
15. The Alternative Design Career - HDC [More Info]
Bryony Gomez-Palacio, Principal, UnderConsideration
Armin Vit, Principal, UnderConsideration
16. Chasing the Monster Idea - HDC [More Info]
Stefan Mumaw, Creative Director, Purveyor of All That Rocks, Callahan Creek
17. Typographic Lessons from the Young Guns - HDC [More Info]
Allan Haley, Director of Words and Letters, Monotype Imaging
18. Going it Alone - HDC [More Info]
Glenn John Arnowitz, Director of Global Creative Services
Selling Time the Best Way Possible, Presented By Streamtime [More Info]
Phillip Sunderland, Creative Director, Streamtime
5:00 pm - 6:30 pmExhibit Hall Open, Happy Hour Sponsored by NewPage, Cash Bars - HDC, DPDC
6:30 pm - 7:30 pmThe Standard 5: Special Effects, Presented By Sappi Fine Paper North America [More Info]
Kit Hinrichs, Founder, Studio Hinrichs
Gerald Richards, Chief Executive Officer, 826 National
The Art and Science of Designing an Abundant Life [More Info]
Peleg Top

Sunday, June 24th, 2012
7:30 am - 8:30 amDiscover Adobe Creative Cloud and See What’s New in Creative Suite 6 Presented by Adobe Systems [More Info]
Rufus Deuchler, Senior Worldwide Design Evangelist, Adobe Systems
8:00 am - 9:00 amContinental Breakfast in the Exhibit Hall - HDC
9:00 am - 10:15 am19. Overcoming Idea Killers to Create Killer Ideas - HDC [More Info]
Tom Fishburne, Founder and CEO, Marketoonist
20. Brand Thinking and Other Noble Pursuits - HDC [More Info]
Debbie Millman, President, Design, Sterling Brands
Typographic Hat Trick - Three Designers, Three Perspectives, Presented By Monotype [More Info]
Dan Rhatigan, UK Type Director, Monotype Imaging, Inc.
Steve Matteson, Creative Type Director, Monotype Imaging, Inc.
Jim Wasco, Senior Type Designer, Monotype Imaging, Inc.
10:45 am - 12:00 pm21. Designing With HTML5 and CSS 3 - HDC [More Info]
Todd Zaki Warfel, Co-Founder, Nimbly Apps
22. Business Etiquette: The New Rules in a Digital Age - HDC [More Info]
Donna Farrugia, Executive Director, The Creative Group
23. Managing Client Expectations - HDC [More Info]
Terry Lee Stone
24. How to Make Killer Logos and Identities in the 21st Century - HDC [More Info]
Armin Vit, Principal, UnderConsideration
25. Creative Storytelling for Designers and Unicorns - HDC [More Info]
Christopher Chapman, Global Creativity and Innovation Director, The Walt Disney Company
Tablet Design in 30 minutes or Less with Mag+ [More Info]
Amie Barder, Creative Support Specialist, mag+
12:00 pm - 2:00 pmLunch On Your Own / Exhibit Hall + Expo Open OR Lunch with a HOW Speaker for an additional fee - HDC [More Info]
12:15 pm - 1:45 pmLearn to Create a Digital Publication for the iPad Without Writing Code! Presented By Adobe Systems [More Info]
2:00 pm - 3:15 pm26. Cranking the Creative Trebuchet - HDC [More Info]
Kody Chamberlain
27. How to Work With Multiple Brands In-House - HDC [More Info]
Nicolle Mueller, Global Producer, Lands' End
28. Red Flag City: Learning to Say No to Bad Clients - HDC [More Info]
Jason Adam, Principal / Designer, Hexanine
Tim Lapetino, Hexanine
29. Will Work for Work - HDC [More Info]
Mikey Burton, Creative Person, Mikey Burton Design & Illustration
30. Making Stuff Happen: How Writing a Book Kept Two Designers Sane After the Demise of Their Studio - HDC [More Info]
Chris Elkerton, Creative Director, Zygoht Partners
Dave Gouveia, Founder, 3 Dogz Creative Inc.
Can Great Design Be Templated? Presented By Emma [More Info]
Chris Korbey, Creative Director, Emma
3:45 pm - 5:00 pm31. We Believe in Magic - HDC [More Info]
Claudia Bernett, Collective Assembly
32. Branding Made Personal - HDC [More Info]
Kim Higdon, Founder / CEO, English Moon
33. Tall Tales from a Large Man - HDC [More Info]
Aaron James Draplin, Sole Proprietor, Draplin Design Co.
34. The Visual Brief - HDC [More Info]
Joseph Duffy IV, Design Director, Duffy & Partners
35. How to Survive Your Soul Crushing Day Job - HDC [More Info]
Melissa Morris Ivone
Decorative Effects for Your Brand, Presented By Color-Logic Inc. [More Info]
Richard Ainge, Creative Director, Color-Logic Inc.
4:30 pm - 7:30 pmDesign School Expo - HDC, DPDC
6:00 pm - 7:30 pmPortfolio Review Sponsored by The Creative Group - HDC, DPDC [More Info]
9:00 pm - 12:00 amClosing Reception Sponsored by Neenah Paper - HDC, DPDC [More Info]

Monday, June 25th, 2012
8:30 am - 9:30 amContinental Breakfast / Breakfast Roundtables - HDC, DPDC
9:45 am - 11:00 am36. Matters of Wonder - HDC, DPDC [More Info]
Justin Ahrens, Creative Director, Rule29 Creative
37. How Print Design Is the Future of Interaction - HDC, DPDC [More Info]
Mike Kruzeniski, Creative Director, Microsoft
Future Trends: The Unity of Color, Presented by HP Graphic Arts [More Info]
Leatrice Eiseman, Executive Director, Pantone Color Institute
11:15 am - 12:30 pm38. Closing Keynote: Release Your Brilliance - HDC, DPDC [More Info]
Simon T. Bailey, Chief Brillionaire, Brilliance Institute, Inc.