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Explore Package Design with the Pros

Develop Your Package Design Skills - Learn from Today's Hottest Designers!

It was a who's who of package design rock stars - and did it ever ROCK! The first annual The Dieline Package Design Conference in Chicago brought together today's hottest designers and brand thought leaders to address the specific needs of package designers, from education and inspiration to practical, real-world advice. Attendees heard from the likes of such stellar designers as Joe Duffy, Michael Osborne, Moira Cullen, Louise Fili, David Turner and Bruce Duckworth, and Debbie Millman (just to name a few).

Join us in Boston for another phenomenal line-up of package design superstars at the 2nd annual The Dieline Package Design Conference. It's just one of four conferences happening at the incredible 2012 HOW Design Live event taking place June 21 - 25.

Save the dates now - this is one conference you don't want to miss!

Want to keep the HOW Design Live vibe going throughout the year? Order an MP3 (download or CD format) of your favorite session now. Or take a listen to a session that you missed while on-site. Better yet, grab all the sessions from all four HOW Design Live conferences for the low price of only $149. Sessions are limited to those in which the speaker granted permission to record. Click here for an easy-to-use online order form.

TIME IS RUNNING OUT - REGISTER TODAY!

Featured Session

Featured Speaker

MEET AVERY DENNISON'S CONTEST WINNERS!

Decoding the Meaning of Design

2:00pm - 3:15pm on June 22

Purchases are often made with quick decisions based on emotion and subconscious evaluation. In this session, Brandimage’s Michael Colton and Rob Swan will show you how to merge form, function and aesthetics into designs that are elevated beyond what is merely seen. You’ll learn how to recognize and utilize culturally resonant design languages to incite consumer emotions that spur action and, ultimately, brand growth, trust and loyalty.

Find out more.

Rob Swan

Vice President, Executive Creative Director

Brandimage

Rob is a tireless advocate for the brand-building power of design. Previously working at Anthem Worldwide and Kimberly-Clark, he collaborated with some of the biggest consumer products companies and some of the biggest brands in the world. Rob maintains a focus on innovating and integrating design strategy, design research, concepts and creative craft to create compelling, emotionally resonant consumer brand experiences. See full speaker lineup.

Join Avery Dennison on June 22 during Happy Hour in the Expo Hall to meet the winners of Avery Dennison's Brand Experience Contest. More than 200 designers from 37 countries participated in the 2011 contest which challenged designers to use originality, imagination and skill to deliver a unique brand identity from bottle to shelf for five product categories. In addition to receiving recognition at the Conference, the five winners will be recognized on TheDieline.com and their work will be displayed in Avery Dennison's Brand Experience Contest booth. Additionally, Avery Dennison will create a Lookbook that will be shared with global consumer brand owners. Each winner will also be given a chance to make a difference through a $1000 donation in their names to an international charity. To view the work of the finalists, visit www.Enhanceyourbrand.com/design-contest.

THE DIELINE EXPO center

THE DIELINE AWARDS CEREMONY

Discover all the package design resources you could ever need, all in one place! From paper to specialty printing to software, you'll find everything you need to bring your package design ideas to life. This is an amazing networking opportunity, so bring plenty of business cards.

FREE EXPO ADMISSION (a $25 value) - Pick up a FREE Dieline EXPO admission pass available at the HOW Design Live registration desk, starting June 22nd at 12 Noon.

Join us as the winners of the prestigious The Dieline Awards are announced live! Thirty-nine winners will be selected across 13 categories, along with one Best of Show winner. This is the perfect opportunity to rub elbows with an esteemed panel of industry experts, including AIGA president, Debbie Millman, as well as to compare notes with your fellow conference attendees. View other networking opportunities here.

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